PSYCHOLOGICAL FACTORS FOR PERSONALITY USE OF NETWORK COMMUNICATIONS

Statement of the problem. The article is devoted to the problem of the influence of network communications on the personality of students. The purpose of the article is to present the results of the analysis of scientific literature, the results of empirical research, which make it possible to distinguish the entities, characteristics and indicators of the influence of network communications on personality in the learning process, to determine positive and negative trends of this influence in the context of the psychological and social aspect of the subjective-developmental approach. The methodological foundation consists of works on personality (K.A. Abulkhanova), tolerance for ambiguity among teachers and students (T.V. Kornilova, S.D. Smirnov), personal decision-making (A.I. Sannikov), about the viability of an individual (N.T. Selezneva, N.V. Rublenko, T.Yu. Todysheva), representing digital society as a socio-cultural phenomenon (G.N. Sergeeva), processes of digitalization of modern education (V.S. Agapov, A.M. Balykina). This made it possible to determine the methodological foundations of the study on the qualitative content of the influence of network communications on personality in the process of training. The basis for the choice of research methods was understanding of the complexity of the structure of the personality, the multifaceted manifestation of it in real life and virtual space of education environment. Research methods. The following methods were used in this study: 1. Questionnaire on “Style of self-regulation of behavior – SSB” (V.I. Morosanova). 2. Questionnaire of reflexivity (A.V. Karpov). 3. Questionnaire on “Communicative and organizational tendencies” (V.A. Sinyavsky, B.A. Fedorishin). 4. Value questionnaire (S. Schwartz). 5. Test on “Motivation to succeed” (T. Elers). 6. Questionnaire on “Modern social values” (N.T. Selezneva). The results of the study allow us to distinguish the influence of network communications on reflexive, regulatory, motivational mechanisms of personality self-consciousness, which determine the self-development of personality, its productive expression in real life and virtual space. The unproductive realization of the personality is possible in the absence of the integrity of life space in its consciousness. Conclusion. Active users of network communications, young people studying at universities and colleges, in whose consciousness representations of eventuality are formed – the perception of a holistic life space. They show readiness and ability to self-develop qualitative characteristics of meaningful orientations, ideas about themselves, as a subject of life dynamics, having freedom of choice, timely assessment of life problem situations, self-organization in the construction of educational and professional activities. Users of network communications who do not express subjectivity need psychological support throughout the entire process of organizing educational and professional activities. Authors’ contribution consists in theoretical analysis of scientific literature, definition and substantiation of research methods, processing and analysis of results of influence of network communications on personality. In the process of empirical research, we have identified manifestations of the subjectivity of the personality of active users of network communications, if consciousness has formed ideas of eventuality – the perception of a holistic life space and they have high or moderate motive levels for achieving success.

Communication Tools to Protect Brand Reputation

The article actualizes the problem of developing a strategy and tactics for protecting a brand’s reputation in a crisis situation. The key elements of a crisis communication plan are described, tools are analyzed that help to reduce the reputational costs of an organization in a crisis. The virtualization of communications and the expansion of network interactions necessitate the use of the potential of modern media for wider coverage of target audiences in order to strengthen brand reputation. It is shown that the effective management of information flows, the use of PR technologies in new media along with traditional methods of organizing crisis communications in new media makes it possible to reduce reputational risks to a minimum. Implementation of the policy of active Internet presence through the organization and management of network communications forms another basis for successfully overcoming crisis phenomena, correcting reputation, increasing awareness, and ensuring a more stable brand position.

Nick – tożsamość w Internecie

Nicknames, also treated as usernames, pseudonyms or as a subclass of pseudonyms, denote non-official personal names in German. They are names given by people themselves and therefore mostly self-chosen and not adopted by others in digital network communication, be it in chats, on forums, when gaming on the Internet, on social media, etc. This article deals with a contrastive examination of the German and Polish nicknames in selected digital network communications. After a semantic, morphological, syntactic, graphostilistic and lexical classification, the nicknames of both languages are compared. This article is intended to signal certain tendencies in the choice of the appropriate nicknames in both languages.

Arcabouço de Comunicação Publish/Subscribe para a Coleta de Dados de Aplicações Médicas

Medical applications are increasingly using computing resources such as IoT sensors and network communications paradigms. An e-Health application requires a basic set of elements such as sensors, a communication framework, and a network structure adapted to the application's specific requirements. This work expands and develops a framework based on the Publish / Subscribe paradigm to develop PSIoT-Health. The PSIoT-Health framework focuses on medical applications that collect data produced in a distributed manner. The PSIoT-Health adapts the Pub/Sub model to the requirements of medical applications and proposes a solution for the production and consumption of data between producers and consumers of medical data in a distributed environment such as the one existing in a smart city.

THE PHENOMENON OF NETWORK WARS: TO THE PROBLEM OF THE PHILOSOPHICAL THINKING

The article substantiates that the modern social system, the dynamism and specificity of which are due to the intensive development of information technology and network communications, has dramatically changed the nature of conflict resolution and warfare. It is shown that, in essence, network warfare is reduced to a special form of conflict, when their participants use network forms of organization, doctrine, strategy and technology that are best adapted to the current stage of development of the information society. It turns out that one of the goals of the impact of network wars on society is the destruction of the meaning unity of the world and man, in connection with which the basic values ​​of the people and the state, national, religious and cultural identity are destroyed. The dialectical interrelation of network wars with information and information-psychological wars is shown.

Virtual network communications and the political polarization of society (on the example of the United States)

The article is devoted to assessing the degree of influence of virtual network communications on the level of ideological polarization of society. The theoretical basis of the research was the works of foreign authors devoted to the problems of the network society and network communication, and the empirical basis was the results of observation of the information and communication processes that accompanied the US presidential campaign in 2020. The use of communication and network approaches allowed to trace the correlation between the mass use of popular Internet services and the political radicalization of citizens. The authors conclude that virtual network communication has a high potential for conflict. It ensures cooperation between groups of like-minded political activists, but exacerbates the political polarization of the society. The algorithms of new media are designed to stimulate ideological confrontation. The principle of maximum personalization of content immerses ordinary users in «information cocoons» (echo chambers), where they are isolated from alternative views of the surrounding reality. By constantly provoking the audience of social networks to emotional reactions, political actors and the media deliberately exacerbate the contradictions existing in society. They fill the virtual environment with resonant statements, mutual insults and fake news.The sense of permissiveness experienced by individuals using social networks contributes to the radicalization of the new media discourse. The key problem is that this state of affairs satisfies IT-corporations and meets the particular interests of the subjects of political struggle. From the point of view of the authors of the article, it is objectively necessary to introduce strict political and managerial mechanisms that can ensure the ordering of communication processes in the virtual environment. There are prerequisites for the ideological polarization of society in modern Russia, as in the United States. There is a great danger that during the fateful election campaigns at the federal level the ideological confrontation in social networks may develop into the violent struggle. To prevent the implementation of this negative scenario, a qualitative modernization of the existing regulatory framework in the field of regulation of network communications is required.