Ethical food packaging and designed encounters with distant and exotic others

There has been criticism of how Fair-Trade products represent workers in remote parts of the world where packaging offers an encounter with distant others which romanticizes and homogenizes them as a pre-modern form of ethnicity. Such workers are shown as always engaged in authentic, simple, honest decontextualized manual labor. And they are depicted as highly appreciative of, and empowered by, the act of ethical shopping. This paper shows that a close social semiotic analysis of Fair-Trade packaging reveals a different set of meanings which sit alongside the decontextualized ones. Designs integrate these workers into more contemporary kinds of modernist, rational, design chic, which communicates its own kind of honesty and authenticity. We consider how this, too, shapes how such consumers encounter distant others and its consequence for the meaning of the act of ethical shopping, where consumers can buy into moral alignment offered by products.

Consumer Activism for Social Change

Consumer activism, or activism taken by consumers through participating in the market such as through boycotts or ethical shopping, is the most common form of political action in the United States aside from voting. Although consumer activism was a popular macro practice social work intervention by social work pioneers and has been an important part of many social change movements internationally, it is rarely discussed formally in the field of social work in the United States today. This article provides an overview of consumer activism as a social work intervention, describes historical and 21st century examples of consumer activism, and discusses the effectiveness of consumer activism. The article ends with a discussion of the strengths and challenges of consumer activism for social workers who engage in it either professionally or personally.

Ethical shopping in late Victorian and Edwardian Britain

Purpose – The purpose of this paper is to demonstrate the significance and limitations of ethical shopping in Britain in the period between the 1880s and 1914 and, in particular, the use of white lists as a means of encouraging consumers only to buy goods produced in satisfactory working conditions. Design/methodology/approach – A brief survey of earlier examples of ethical shopping provides the context for a discussion of the published prospectus of the “Consumers” League’. Unpublished records of the Christian Social Union (CSU), supplemented by newspaper reports, are used to examine the rationale for white lists, their creation and effectiveness. Findings – The paper demonstrates that, contrary to what has generally been thought, consumers’ leagues originated in Britain not the USA. The CSU was not ineffective but provided an ethical and religious rationale for consumer activism. It was also responsible for the creation of white lists in several towns and cities in Britain and promoted the concept of preferential buying. CSU activity helped shape public opinion, but sustained improvements to working conditions also required effective trade unions and government intervention. Research limitations/implications – Relatively few CSU branch records survive and this precludes a comprehensive survey of its role in ethical shopping. Originality/value – The British consumer movement in this period has been little studied and often dismissed. By making use of archives, particularly CSU branch records, that have generally been ignored, the paper demonstrates that ethical shopping mattered and deserves more attention. It also highlights the importance of setting this in a wider context, particularly trade unionism and co-operation.

Between shaming corporations and promoting alternatives: The politics of an “ethical shopping map”

Ethical consumption can take different forms, some more contentious like boycotts or public campaigns, some aiming at the establishment or promotion of alternative consumption practices (buycotts). This study looks at how these tactics are articulated by analyzing the development of an “ethical shopping map,” an action situated in the latter category of “supportive” actions. In 2007, a Swiss nongovernmental organization published this map as part of its ongoing campaign fighting for the respect of social standards in the global garment industry. A project pursued by a regional group of volunteers of the organization, the map listed stores where ethical clothes can be purchased in a big Swiss city. This article consists of an ethnographic analysis of the process of elaboration of the map and discusses its inclusion into the tactical repertoire of the anti-sweatshop campaign. Based on participant observation and interviews with volunteers and campaign staff, it examines what drives the activists’ concern with alternative forms of consumption. It looks at the rationales and meanings the volunteers put behind the map and the different uses of the map that are suggested, and examines the ultimate “failure” of making it a lasting part of the campaign’s tactical action repertoire. Doing so, the article reveals the inherent tension of “ethical consumption,” between supportive action forms based on buycotts and denunciatory actions of public shaming of firms whose practices are criticized.