alphanumeric brand names
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An Exploration of the Effect of Language on Processing of Numbers in Alphanumeric Brand Names

2014 ◽  
Author(s):  
Kunter Gunasti ◽  
Selcan Kara ◽  
Rod Duclas ◽  
William T. Ross
Keyword(s):  
Brand Names ◽  
Alphanumeric Brand Names

How and when Alphanumeric Brand Names Affect Consumer Preferences

2010 ◽  
Vol 47 (6) ◽  
pp. 1177-1192 ◽  
Author(s):  
Kunter Gunasti ◽  
William T. Ross
Keyword(s):  
Consumer Preferences ◽  
Brand Names ◽  
Alphanumeric Brand Names
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