Abstract. An analysis of the behavior of Internet users from the point of view of their preferences in the choice of information sources and the effectiveness of their impact is presented. It is shown that the modern infocommunication space has undergone qualitative changes in the most recent time, and these transformations are already having a pronounced impact on higher education, mainly through the factor of competition between information sources. It is shown that these transformations can be interpreted as the evolution of the noosphere, which is considered as a global infocommunication network, in which non-trivial transpersonal information objects are formed. Their existence leads to the fact that the human intellect has a dual nature - both individual and collective principles are present in it at the same time. The latter is responsible for such phenomena as the collective unconscious, understood in the sense of Jung. It is shown that the neural network model of the noosphere makes it possible to formulate a similar concept of "professional collective unconscious", which is responsible for professional intuition, acts of creativity, etc. In turn, the existence of the professional collective unconscious forces us to radically reconsider the content of what is called training and move to the concept of meta-learning, which, among other things, involves stimulating transitions from one level of interaction with transpersonal information structures that make up the professional collective unconscious to another.