PREFERENSI KONSUMEN DALAM MEMBELI PRODUK SAYUR HIDROPONIK

Tujuan penelitian ini adalah mencari preferensi konsumen dalam memutuskan pembelian produk sayur hidroponik milik Health Enterprise dengan menggunakan harga, kesegaran sayur, kebersihan sayur, warna sayur sebagai variabel yang diteliti. Penelitian ini merupakan penelitian kuantitatif menggunakan metode Fishbein Multiattribute-Model. Metode ini bertujuan untuk menemukan sikap terhadap objek terbesar, hal tersebut yang merupakan preferensi konsumen. Responden merupakan seluruh konsumen yang pernah minimal melakukan sekali pembelian sayur hidroponik di Health Enterprise sejumlah 48 orang. Sebelum melakukan analisis data menggunakan metode Fishbein Multiattribute-Model, penulis melakukan uji validitas dan reliabilitas untuk mengetahui bahwa penelitian ini dapat dinyatakan valid dan reliabel. Hasil dari penelitian ini ditemukan bahwa variabel warna sayur yang menjadi preferensi konsumen dalam membeli produk sayur hidroponik di Health Enterprise. Penelitian ini diharapkan dapat membawa manfaat bagi perusahaan, yaitu untuk mengoptimalkan penjualan sayur hidroponik sehingga perusahaan dapat berkembang lebih pesat.Kata kunci: harga, kesegaran sayur, warna sayur, preferensi konsumen

The State of Rural Public Health: Enduring Needs in a New Decade

Public health in the rural United States is a complex and underfunded enterprise. While urban–rural disparities have been a focus for researchers and policymakers alike for decades, inequalities continue to grow. Life expectancy at birth is now 1 to 2 years greater between wealthier urban and rural counties, and is as much as 5 years, on average, between wealthy and poor counties. This article explores the growth in these disparities over the past 40 years, with roots in structural, economic, and social spending differentials that have emerged or persisted over the same time period. Importantly, a focus on place-based disparities recognizes that the rural United States is not a monolith, with important geographic and cultural differences present regionally. We also focus on the challenges the rural governmental public health enterprise faces, the so-called “double disparity” of worse health outcomes and behaviors alongside modest investment in health departments compared with their nonrural peers. Finally, we offer 5 population-based “prescriptions” for supporting rural public health in the United States. These relate to greater investment and supporting rural advocacy to better address the needs of the rural United States in this new decade.

Disaster Preparedness and Social Justice in a Public Health Emergency

The United States is now experiencing public health catastrophe on a scale not seen for more than a century. COVID-19 puts into stark relief the mutual obligations that reflect interdependence among participants in a common society. Drawing on the work of Amartya Sen concerning famine and related challenges, the author discusses the accompanying implications for social justice. Social justice in catastrophe requires strong social insurance structures and legal protections for the most vulnerable people, who would otherwise lack economic resources and political influence to protect their essential interests. Social justice also requires greater and more sustained attention to disaster preparedness and public health infrastructure—both of which are characteristically neglected, in part because the public health enterprise is identified with politically weak and often stigmatized populations.

Scaling virtual health at the epicentre of coronavirus disease 2019: A case study from NYU Langone Health

The coronavirus disease 2019 (COVID-19) pandemic has accelerated the drive of health-care delivery towards virtual-care platforms. While the potential of virtual care is significant, there are challenges to the implementation and scalability of virtual care as a platform, and health-care organisations are at risk of building and deploying non-strategic, costly or unsustainable virtual-health systems. In this article, we share the NYU Langone Health enterprise approach to building and scaling an integrated virtual-health platform prior to and during the COVID-19 pandemic, and offer lessons learned and recommendations for health systems that need to undertake or are currently undertaking the transition to virtual-care delivery.