Ideas in Marketing: Finding the New and Polishing the Old
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305

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Published By Springer International Publishing

9783319109503, 9783319109510

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Refusal and Interference of Communication—Analysis of the Effects of a New Phenomenon on Customer Relationships

Ideas in Marketing: Finding the New and Polishing the Old ◽

10.1007/978-3-319-10951-0_41 ◽

2014 ◽

pp. 116-116

Author(s):

Judith Schloffer ◽

Thomas Foscht ◽

Cesar Maloles

Keyword(s):

Customer Relationships ◽

Communication Analysis

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Estimating Online Reviews Adoption: A Bayesian Network Approach

Ideas in Marketing: Finding the New and Polishing the Old ◽

10.1007/978-3-319-10951-0_183 ◽

2014 ◽

pp. 486-495

Author(s):

Ana Alina Tudoran ◽

Ilona Heikkinen

Keyword(s):

Bayesian Network ◽

Online Reviews ◽

Network Approach

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Embedding Consumers – Mediation of Social Media Engagement Effects on Consumerbrand Relationships

Ideas in Marketing: Finding the New and Polishing the Old ◽

10.1007/978-3-319-10951-0_9 ◽

2014 ◽

pp. 15-15

Author(s):

Julia Schamari ◽

Tobias Schaefers

Keyword(s):

Social Media ◽

Social Media Engagement

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Time to be Slow? Slow Movement in the Apparel Business

Ideas in Marketing: Finding the New and Polishing the Old ◽

10.1007/978-3-319-10951-0_203 ◽

2014 ◽

pp. 565-568

Author(s):

Sojin Jung ◽

Byoungho Jin

Keyword(s):

Slow Movement

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Political Party Brand Identity and Brand Image: An Empirical Assessment

Ideas in Marketing: Finding the New and Polishing the Old ◽

10.1007/978-3-319-10951-0_34 ◽

2014 ◽

pp. 81-90 ◽

Cited By ~ 1

Author(s):

Alessandro Bigi ◽

Michelle Bonera

Keyword(s):

Political Party ◽

Brand Image ◽

Brand Identity ◽

Empirical Assessment

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Impact of University Heritage and Reputation on Attitudes of Prospective Students

Ideas in Marketing: Finding the New and Polishing the Old ◽

10.1007/978-3-319-10951-0_148 ◽

2014 ◽

pp. 391-391

Author(s):

Altaf Merchant ◽

Geoffrey Moody

Keyword(s):

Prospective Students

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A Political Marketing Perspective on Social Media Adoption by us Congressional Campaigns

Ideas in Marketing: Finding the New and Polishing the Old ◽

10.1007/978-3-319-10951-0_98 ◽

2014 ◽

pp. 274-281 ◽

Cited By ~ 3

Author(s):

Christine B. Williams ◽

Girish J. “Jeff” Gulati

Keyword(s):

Social Media ◽

Political Marketing ◽

Congressional Campaigns

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Crm/Social Media Technology: Impact on Customer Orientation Process and Organizational Sales Performance

Ideas in Marketing: Finding the New and Polishing the Old ◽

10.1007/978-3-319-10951-0_233 ◽

2014 ◽

pp. 636-638 ◽

Cited By ~ 7

Author(s):

Michael Rodriguez ◽

Robert M. Peterson ◽

Haya Ajjan

Keyword(s):

Social Media ◽

Customer Orientation ◽

Sales Performance ◽

Media Technology ◽

Orientation Process ◽

Social Media Technology

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Competing for Consumers Online: The Advertising Strategies of Vertically Differentiated Firms

Ideas in Marketing: Finding the New and Polishing the Old ◽

10.1007/978-3-319-10951-0_195 ◽

2014 ◽

pp. 542-542

Author(s):

Elie Ofek ◽

Taylan Yalcin

Keyword(s):

Advertising Strategies

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Performance of Two Procedures for Assessing Discriminant Validity: Model Comparisons Versus Confidence Intervals

Ideas in Marketing: Finding the New and Polishing the Old ◽

10.1007/978-3-319-10951-0_184 ◽

2014 ◽

pp. 496-496

Author(s):

George R. Franke

Keyword(s):

Confidence Intervals ◽

Discriminant Validity ◽

Model Comparisons

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Ideas in Marketing: Finding the New and Polishing the OldLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Refusal and Interference of Communication—Analysis of the Effects of a New Phenomenon on Customer Relationships

Estimating Online Reviews Adoption: A Bayesian Network Approach

Embedding Consumers – Mediation of Social Media Engagement Effects on Consumerbrand Relationships

Time to be Slow? Slow Movement in the Apparel Business

Political Party Brand Identity and Brand Image: An Empirical Assessment

Impact of University Heritage and Reputation on Attitudes of Prospective Students

A Political Marketing Perspective on Social Media Adoption by us Congressional Campaigns

Crm/Social Media Technology: Impact on Customer Orientation Process and Organizational Sales Performance

Competing for Consumers Online: The Advertising Strategies of Vertically Differentiated Firms

Performance of Two Procedures for Assessing Discriminant Validity: Model Comparisons Versus Confidence Intervals

Ideas in Marketing: Finding the New and Polishing the Old
Latest Publications