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Published By Palgrave Macmillan UK

9781349020867, 9781349020843

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Conditions affecting the Supply of Advertising

Advertising ◽

10.1007/978-1-349-02084-3_7 ◽

1974 ◽

pp. 95-112

Author(s):

W. Duncan Reekie

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Decisions of Advertising Management

Advertising ◽

10.1007/978-1-349-02084-3_4 ◽

1974 ◽

pp. 30-60

Author(s):

W. Duncan Reekie

Keyword(s):

Advertising Management

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Introduction

Advertising ◽

10.1007/978-1-349-02084-3_1 ◽

1974 ◽

pp. 1-3

Author(s):

W. Duncan Reekie

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Concluding Thoughts

Advertising ◽

10.1007/978-1-349-02084-3_9 ◽

1974 ◽

pp. 141-148

Author(s):

W. Duncan Reekie

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From Conception to Maturity

Advertising ◽

10.1007/978-1-349-02084-3_2 ◽

1974 ◽

pp. 4-13

Author(s):

W. Duncan Reekie

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Conditions affecting the Demand for Advertising

Advertising ◽

10.1007/978-1-349-02084-3_6 ◽

1974 ◽

pp. 76-94

Author(s):

W. Duncan Reekie

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Social and Ethical Problems

Advertising ◽

10.1007/978-1-349-02084-3_3 ◽

1974 ◽

pp. 14-29

Author(s):

W. Duncan Reekie

Keyword(s):

Ethical Problems

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Despair-or Hope for the Future?

Advertising ◽

10.1007/978-1-349-02084-3_5 ◽

1974 ◽

pp. 61-75

Author(s):

W. Duncan Reekie

Keyword(s):

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An Optimum Supply-Demand Equilibrium?

Advertising ◽

10.1007/978-1-349-02084-3_8 ◽

1974 ◽

pp. 113-140

Author(s):

W. Duncan Reekie

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