Sandra Patricia De La Garza-Cienfuegos
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Juan Francisco Armendariz-Martinez
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Reynaldo Carmona-Martínez
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Karina Barrientos-Méndez
He main objective is to make an excellent selection of participants to director in public universities, identify the profile of higher education and base it on competencies before participating in an autonomous election, with the purpose of detecting its effectiveness and efficiency, verify if it has knowledge of the institution, strengths and opportunities, Knowledge of the Educational Model, academic preparation, Administrative Preparation, Skills, Creativity, Decision-making, Leadership, Honesty, Ethics and personal development. Detecting problems that affect students and teachers is significant in order to find the solution to these problems and also to improve the competitiveness and quality of public universities. Exploratory and descriptive research was carried out based on a mixed, qualitative research scheme with documented foundations of the type, Descriptive and Quantitative elaboration of an Instrument applying a sample of 92 surveys, with a confidence level of 95% and a margin of error 5% , interviews, real variables, statistical management, hypothesis testing, contributing to the development of new strategies and methods applied in other countries.