The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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264

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Published By Springer International Publishing

9783319500065, 9783319500089

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An Alternative Model of Schwartz’s Basic Human Values in Consumer Research

The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-50008-9_224 ◽

2017 ◽

pp. 814-814

Author(s):

Arien Strasheim ◽

Leona Ungerer

Keyword(s):

Consumer Research ◽

Alternative Model ◽

Human Values

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Glucose Depletion and Decision Making: An Examination of Choice in Context

The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-50008-9_19 ◽

2017 ◽

pp. 65-65

Author(s):

Eric Shih ◽

Seigyoung Auh ◽

Bulent Menguc

Keyword(s):

Decision Making ◽

Glucose Depletion

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Exploring the Power of Sporting Celebrity Endorsements: A Comparison of Contrasting Sports

The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-50008-9_83 ◽

2017 ◽

pp. 317-317 ◽

Cited By ~ 2

Author(s):

Fiona Davies ◽

Stephanie Slater

Keyword(s):

Celebrity Endorsements

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Impacts of Price Transparency on Consumer Price Fairness Perspections and Behavioral Intentions

The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-50008-9_135 ◽

2017 ◽

pp. 496-496

Author(s):

Gopalkrishnan Iyer ◽

Dhruv Grewal ◽

Sandra Rothenberger

Keyword(s):

Behavioral Intentions ◽

Price Fairness ◽

Price Transparency

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A Conceptual and Empirical Examination of Key Account Management Orientation and its Implications – The Role of Trust

The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-50008-9_185 ◽

2017 ◽

pp. 673-681 ◽

Cited By ~ 3

Author(s):

Nektarios Tzempelikos ◽

Spiros Gounaris

Keyword(s):

Empirical Examination ◽

Key Account Management ◽

Account Management ◽

Key Account ◽

Management Orientation

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A Motley Pattern Of Sales-marketing Integration

The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-50008-9_194 ◽

2017 ◽

pp. 718-720

Author(s):

Avinash Malshe ◽

Ravipreet Sohi ◽

Michael Krush

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The Determinants of the Quality of the Sales-Marketing Interface in a Multinational Customer Brand Focused Company: The Latin American Branches

The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-50008-9_251 ◽

2017 ◽

pp. 900-908

Author(s):

Teresa Cometto ◽

Gaston J. Labadie ◽

Miguel Palacios

Keyword(s):

Latin American

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Customer Involvement, Retail Mix Elements and Customer Loyalty in Two Diverse Retail Environments

The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-50008-9_217 ◽

2017 ◽

pp. 795-804

Author(s):

Nic S. Terblanche

Keyword(s):

Customer Loyalty ◽

Customer Involvement

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The Best Defense can be a Good Offense. Promoting Responsible Gambling Among Youth

The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-50008-9_136 ◽

2017 ◽

pp. 497-505 ◽

Cited By ~ 1

Author(s):

Linda Lemarié ◽

Jean-Charles Chebat

Keyword(s):

Responsible Gambling

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A Review of Online Consumer Behaviour Research: Main Themes and Insights

The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-50008-9_161 ◽

2017 ◽

pp. 599-599

Author(s):

Inma Rodríguez-Ardura ◽

Francisco J. Martínez-López ◽

Juan C. Gázquez-Abad ◽

Gisela Ammetller

Keyword(s):

Consumer Behaviour ◽

Online Consumer ◽

Online Consumer Behaviour

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The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

An Alternative Model of Schwartz’s Basic Human Values in Consumer Research

Glucose Depletion and Decision Making: An Examination of Choice in Context

Exploring the Power of Sporting Celebrity Endorsements: A Comparison of Contrasting Sports

Impacts of Price Transparency on Consumer Price Fairness Perspections and Behavioral Intentions

A Conceptual and Empirical Examination of Key Account Management Orientation and its Implications – The Role of Trust

A Motley Pattern Of Sales-marketing Integration

The Determinants of the Quality of the Sales-Marketing Interface in a Multinational Customer Brand Focused Company: The Latin American Branches

Customer Involvement, Retail Mix Elements and Customer Loyalty in Two Diverse Retail Environments

The Best Defense can be a Good Offense. Promoting Responsible Gambling Among Youth

A Review of Online Consumer Behaviour Research: Main Themes and Insights

The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications