Marketing Cases from Emerging Markets
Latest Publications

TOTAL DOCUMENTS

22

(FIVE YEARS 0)

H-INDEX

2

(FIVE YEARS 0)

Published By Springer Berlin Heidelberg

9783642368608, 9783642368615

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Case Study 1: Mongoose Lager Beer Eyes up India

Marketing Cases from Emerging Markets ◽

10.1007/978-3-642-36861-5_3 ◽

2013 ◽

pp. 13-16

Author(s):

Julia Tyrell

Keyword(s):

Lager Beer

Download Full-text

Case Study 13: Marketing the $35 Akash Tablet

Marketing Cases from Emerging Markets ◽

10.1007/978-3-642-36861-5_17 ◽

2013 ◽

pp. 117-136

Author(s):

Ramendra Singh ◽

Sanjit Kumar Roy

Download Full-text

Case Study 11: Marketing of Services: The McDonald’s Way

Marketing Cases from Emerging Markets ◽

10.1007/978-3-642-36861-5_15 ◽

2013 ◽

pp. 99-112 ◽

Cited By ~ 2

Author(s):

Rik Paul ◽

Sanjit Kumar Roy

Download Full-text

Introduction to Socio-Cultural Influences

Marketing Cases from Emerging Markets ◽

10.1007/978-3-642-36861-5_2 ◽

2013 ◽

pp. 9-11

Author(s):

Julia Tyrell

Keyword(s):

Cultural Influences

Download Full-text

Introduction to Marketing Communications and Social Media Marketing

Marketing Cases from Emerging Markets ◽

10.1007/978-3-642-36861-5_18 ◽

2013 ◽

pp. 139-142 ◽

Cited By ~ 2

Author(s):

Anvita Kumar ◽

Carmela Bosangit

Keyword(s):

Social Media ◽

Marketing Communications ◽

Social Media Marketing

Download Full-text

Case Study 6: Junglee.com: Amazon’s Entry in India

Marketing Cases from Emerging Markets ◽

10.1007/978-3-642-36861-5_9 ◽

2013 ◽

pp. 45-57 ◽

Cited By ~ 1

Author(s):

Sanjit Kumar Roy ◽

Rajdeep Chakraborti

Download Full-text

Case Study 15: It’s More Fun in Philippines: Riding on the Waves of Social Media

Marketing Cases from Emerging Markets ◽

10.1007/978-3-642-36861-5_20 ◽

2013 ◽

pp. 149-157

Author(s):

Carmela Bosangit

Keyword(s):

Social Media ◽

The Waves

Download Full-text

Case Study 2: KFC in China

Marketing Cases from Emerging Markets ◽

10.1007/978-3-642-36861-5_4 ◽

2013 ◽

pp. 17-23

Author(s):

Hsiao-Pei Yang

Download Full-text

Case Study 16: Cathay Pacific Airways Using LinkedIn for Brand Building

Marketing Cases from Emerging Markets ◽

10.1007/978-3-642-36861-5_21 ◽

2013 ◽

pp. 159-162 ◽

Cited By ~ 2

Author(s):

Hsiao-Pei Yang

Keyword(s):

Brand Building

Download Full-text

Case Study 14: Air Asia: Using Social Media to Reach Out to New Customers

Marketing Cases from Emerging Markets ◽

10.1007/978-3-642-36861-5_19 ◽

2013 ◽

pp. 143-147 ◽

Cited By ~ 2

Author(s):

Dilip S. Mutum ◽

Ezlika M. Ghazali

Keyword(s):

Social Media

Download Full-text