This chapter argues that judgment and knowledge itself are forms of intentional action. Such action falls under a certain normative structure of success, competence, and aptness, or success that manifests competence. Judgment is a special case falling under that structure. The chapter explains that intentional actions come in two sorts. An attempt is an intentional action, an endeavor to attain a certain objective. An attempt can fail and remain a mere attempt, whereas an achievement is a certain sort of successful attempt. Intentional actions are one sort of performance. Some performances are also aimings, however, without being intentional. These, too, can fail and remain mere aimings, to be distinguished from those that are successful.