International Series in Quantitative Marketing - Marketing Management Support Systems
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TOTAL DOCUMENTS

10

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1

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Published By Springer US

9781461370765, 9781461545958

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Future of Marketing Management Support Systems

International Series in Quantitative Marketing - Marketing Management Support Systems ◽

10.1007/978-1-4615-4595-8_10 ◽

2000 ◽

pp. 281-302

Author(s):

Berend Wierenga ◽

Gerrit van Bruggen

Keyword(s):

Support Systems ◽

Marketing Management ◽

Management Support ◽

Management Support Systems ◽

Future Of Marketing

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BRANDFRAME: A Marketing Management Support System for the Brand Manager

International Series in Quantitative Marketing - Marketing Management Support Systems ◽

10.1007/978-1-4615-4595-8_8 ◽

2000 ◽

pp. 231-262 ◽

Author(s):

Berend Wierenga ◽

Arco Dalebout ◽

Soumitra Dutta

Keyword(s):

Support System ◽

Marketing Management ◽

Management Support

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Knowledge-Driven Marketing Management Support Systems II: Case-Based Reasoning, Neural Networks, and Creativity Support Systems

International Series in Quantitative Marketing - Marketing Management Support Systems ◽

10.1007/978-1-4615-4595-8_6 ◽

2000 ◽

pp. 165-208

Author(s):

Berend Wierenga ◽

Gerrit van Bruggen

Keyword(s):

Neural Networks ◽

Support Systems ◽

Marketing Management ◽

Case Based Reasoning ◽

Management Support ◽

Management Support Systems ◽

Creativity Support ◽

Creativity Support Systems ◽

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The Components of Marketing Management Support Systems

International Series in Quantitative Marketing - Marketing Management Support Systems ◽

10.1007/978-1-4615-4595-8_3 ◽

2000 ◽

pp. 43-80

Author(s):

Berend Wierenga ◽

Gerrit van Bruggen

Keyword(s):

Support Systems ◽

Marketing Management ◽

Management Support ◽

Management Support Systems

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Marketing Decision Making: A Classification of Marketing Problem-Solving Modes

International Series in Quantitative Marketing - Marketing Management Support Systems ◽

10.1007/978-1-4615-4595-8_2 ◽

2000 ◽

pp. 15-40

Author(s):

Berend Wierenga ◽

Gerrit van Bruggen

Keyword(s):

Decision Making ◽

Problem Solving ◽

Marketing Decision

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Knowledge-Driven Marketing Management Support Systems I: Artificial Intelligence, Knowledge Representation, and Expert Systems

International Series in Quantitative Marketing - Marketing Management Support Systems ◽

10.1007/978-1-4615-4595-8_5 ◽

2000 ◽

pp. 119-164

Author(s):

Berend Wierenga ◽

Gerrit van Bruggen

Keyword(s):

Artificial Intelligence ◽

Knowledge Representation ◽

Expert Systems ◽

Support Systems ◽

Marketing Management ◽

Management Support ◽

Management Support Systems

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Data-Driven Marketing Management Support Systems

International Series in Quantitative Marketing - Marketing Management Support Systems ◽

10.1007/978-1-4615-4595-8_4 ◽

2000 ◽

pp. 81-118 ◽

Author(s):

Berend Wierenga ◽

Gerrit van Bruggen

Keyword(s):

Support Systems ◽

Marketing Management ◽

Data Driven ◽

Management Support ◽

Management Support Systems

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Factors That Determine the Success of Marketing Management Support Systems

International Series in Quantitative Marketing - Marketing Management Support Systems ◽

10.1007/978-1-4615-4595-8_9 ◽

2000 ◽

pp. 265-279

Author(s):

Berend Wierenga ◽

Gerrit van Bruggen

Keyword(s):

Support Systems ◽

Marketing Management ◽

Management Support ◽

Management Support Systems

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Integrating Framework

International Series in Quantitative Marketing - Marketing Management Support Systems ◽

10.1007/978-1-4615-4595-8_7 ◽

2000 ◽

pp. 211-230

Author(s):

Berend Wierenga ◽

Gerrit van Bruggen

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Introduction

International Series in Quantitative Marketing - Marketing Management Support Systems ◽

10.1007/978-1-4615-4595-8_1 ◽

2000 ◽

pp. 3-13

Author(s):

Berend Wierenga ◽

Gerrit van Bruggen

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