Abstract
The primary purpose of world’s fairs was commercial and industrial, focused on the celebration of technical and material progress. At the same time, they were places of immaterial exchanges between exhibitors and visitors, all of whom contributed a diversity of customs and cultures. As major exhibitions developed in Europe (1850–1900), Japan was opening to Western influences after a centuries-old period of self-isolation. The advent of the Meiji era marked the decision to transform feudal Japan into a modern capitalist state; in order to find economic partners, Japan became a regular presence at the world’s fairs. Openness gave way to confluence: European visitors discovered a living, rich image of Japan, complete with its traditions and arts. The revelation, to a wider audience, of Japanese art was at the origin of an artistic movement – Japonisme – which would have a lasting influence on European artists. Japan’s regular contributions to world’s fairs, especially those in Paris (1867, 1878, 1889, and 1900), enjoyed great popular success and shaped the European understanding of, and taste for, Japanese arts and culture.