Analisis Pengaruh Profitabilitas, Ukuran Perusahan, dan Struktur Aktiva terhadap Struktur Modal PT HM Sampoerna Tbk tahun 2004-2019

Struktur modal merupakan aspek penting yang menentukan nilai perusahaan, oleh karena itu perusahaan menaruh perhatian pada struktur modal sehingga aktifitas pendanaan dapat lebih efisien. Penelitia ini bertujuan untuk mengetahui dan menganalisis gambaran perkembangan struktur modal PT HM Sampoerna Tbk Tahun 2004-2019 dan menganalisis pengaruh profitabilitas, ukuran perusahaan, dan struktur aktiva terhadap struktur modal. Metode yang digunakan adalah metode kuantitaif dengan teknik analisis data regresi linear ganda. Hasil penelitian menunjukan bahwa profitabilitas dan ukuran perusahaan berpengaruh negatif terhadap struktur modal, sedangkan struktur aktiva berpengaruh positif. Secara simultan, profitabilitas, ukuran perusahaan, dan struktur aktiva berpengaruh signifikan terhadap struktur modal, namun secara partial pengaruh profitabilitas, ukuran perusahaan, dan struktur aktiva terhadap struktur modal tidak signifikan. Artinya, untuk mengahasilkan pengaruh yang maksimal terhadap struktur modal, profitabilitas, ukuran perusahaan, dan struktur aktiva harus berjalan beriringan.

THE INFLUENCE OF USING FUNDAMENTAL AND TECHNICAL ANALYSIS ON SHARE PRICES

This study aims to determine the effect of the variables contained in fundamental and technical analysis of stock prices. Variables used include Earning Per Share, Return On Assets, Book Value Per Share, Price to Book Value, Past Share Prices, Dup and Ddown. Sample selection uses saturated samples by using all food and beverage companies listed on the Indonesia Stock Exchange in the 2014-2018 period. The data analysis technique used is regression analysis using SPSS 23. The results of the study show that simultaneously all variables affect the stock price. Partially Earning Per Share, Price to Book Value, Past Share Prices, and Ddown have a significant effect on stock prices, while Return On Assets, Book Value Per Share, and Dup have no significant effect on stock prices.

Impact of Cristiano Ronaldo’s Attractiveness as Brand Ambassador Towards Brand Awareness Shopee

Shopee is one of the consumer-to-consumer (C2C) e-commerce sites in Indonesia. Shopee often collaborates with domestic and international celebrities to become brand ambassadors, one of which is Cristiano Ronaldo. This study aims to determine whether there is an influence and how much influence the attractiveness of Cristiano Ronaldo on Shopee brand awareness. The sample in this study were 400 respondents. The sampling technique in this study was using purposive sampling technique. The data collection method used a questionnaire. The analysis technique used is simple linear regression through SPSS staticstic 24 software. The findings of this study are that there is an influence between the attractiveness of Cristiano Ronaldo to Shopee's brand awareness of 3.3%. The results of this study indicate that the attractiveness of Cristiano Ronaldo has a significant and positive effect on Shopee brand awareness.Keywords: Attraction, Brand Awareness, Shopee.

EXPERIENTIAL MARKETING, SALES PROMOTION, AND PRICE DISCOUNT ANALYSIS ON ELECTRONIC PRODUCT BUYING DECISION

This research intended to verify as well as analyze the connection of experiential marketing, sales promotion and price discount variables to electronic product buying. Population of the research are consumers of Miami Electronik Surabaya. Research sampling use purposive sampling technique with some specific thought then gained 65 respondents analysis method that used here is multiple linear regression with tool aid of SPSS version 2.0 application. Based on the study research either simultaneously and partially can be known that there are positive and significant effect among variables of experiential marketing, sales promotion and price discount to electronic product buying it can be verified with f-test show that significant value is smaller than 0,005 that is 0,025 and partially, Experiential Marketing have influence on buying decision, that is proved with t-test which show that significant value smaller than 0,05 namely 0,004 next to Sales Promotion partially influenced buying decision, this phenomenon verified with t-test which show that significant value smaller as 0,05 that is 0,007 then partially, Price Discount influenced on buying decision, this is proved with t-test show that significant value is smaller than 0,05 of 0,001.

The effect of efficiency ratio, Bad Credit and Profitability to Capital Adequacy Ratio at Sharia Commercial Banks in Indonesia Year 2014-2018

This study aims to determine the effect of efficiency ratios, non-perfoming loans, and profitability on the capital adequacy ratio in Islamic Commercial Banks in Indonesia 2014-2018. This research is a quantitative study with secondary data from financial reports. Purposive sampling is a sampling technique use in this study so that there are 14 samples of Islamic commercial banks during the 2014-2018 period. The data analysis used is multiple linear regression analysis with the SPSS application. The results obtained by two dependent variables, the efficiency ratio and non-performing loans have an influence on the capital adequacy ratio. Meanwhile, profitability partially has no effect on the capital adequacy ratio.

Mapping of Human Resources to Support the Development of Floral Village Tourism

This research was conducted with the aim of formulating the mapping of Human Resources in order to support the development of floral village tourism, Banyuurip Village, Gresik District, East Java. This research was conducted using a descriptive method to obtain a Human Resources map consisting of identification of gender, age, educational background, work experience and competencies possessed by the people of Kampung Bunga in Banyuurip Village, Gresik. The data was taken through a survey with a questionnaire instrument to the community to support the growth of the tourist village in Banyuurip. After the data was collected, an analysis was carried out using descriptive analysis. The results showed that most of the respondents in this study were 60% men and 40% women, aged 30-50 years, on average had a secondary education and mostly working in the field of florists and flower farming. Furthermore, the average respondent has competency in the field of business and farming florists, and they were expert, because this job has been practiced for a long time and this requires special skills. They are very enthusiast when their village is developed into a tourist village and are willing to take an active role and take part in their respective fields. They also want some training in managing tourist villages, and other training such as planting and taking care of flowers, marketing training, compost making, culinary, catering and so on.

Entrepreneurship Interest by Solely Micro, Small and Medium Enterprises During Covid-19 Outbreak

The purpose of this article is to discuss in more detail both internal and external factors causing entrepreneurship interest as a solely or a small group enterprise. The purpose is also to find out 1). The Interest of the students in Sekolah Tinggi Ilmu Ekonomi Sampit ( The Institute of Economic Sciences ) Sampit in becoming Enterpreneurs 2). What are the factors that causes the students’ interests in becoming Enterpreneurs ?. Methodology of this research is descriptive qualitative. The qualitative approach is used to examine interests in becoming Entrepreneurships as well as the factors.Data collection for this research is through study literatures, field observation, questionnaires and deep interviews. The finding of this research shows low interest of being entreprenurship as the effect of covid 19 outbreak. The external factors that cause low interest of being a solely entrepreneur is shown through the procentage , it is less than 18% . While average procentage of the internal factors is at 9%-18%. The original value of this article is that to increase interest of being solely micro, small and medium enterprises should be supported with the change of learning system in which 60% practices rathen than theory in this Covid-19 pandemic. The implementation of theory in the real situation as an enterpreneurs.

PANDEMIC COVID-19, ECONOMIC PERFORMANCE, and SHARE MARKET PERFORMANCE (Case Study in Indonesia)

This research was conducted to determine and analyze the influence of the Covid-19 pandemic on economic performance and stock market performance in Indonesia.The influence analysis was carried out by means of the paired average test. For data that are normally distributed using the t-test and for data that are not normally distributed using the Wilcoxon sign test.This study finds that the Covid-19 pandemic has reduced economic performance and the performance of the Indonesian stock market.

Analysis of the Influence of Brand Image and Brand Trust on Purchasing Decisions through Brand Loyalty (Study on Lapis Kukus Pahlawan Bread)

Competition between the food and beverage industry, especially local souvenirs, is a challenge for every business actor to be able to maintain and develop his business. Repurchase decision is the stage where consumers form the intention to buy the most preferred product, where the consumer's decision to modify, delay or avoid is strongly influenced by the perceived purchase risk (Kotler and Keller, 2012: 188).Brand image can influence consumer behavior in buying a product. Brand image has an important position in buying behavior. Because one of the decisions in the purchase structure is a decision regarding the brand. Trust involves a person's willingness to behave in a certain way because of the belief that his partner will give what he hopes and a hope that is generally owned by someone that the words, promises or statements of others can be trusted (Daryanto, 2013: 279).Brand trust is one's belief in certain values that will influence behavior (Peter and Olson, 2013: 136). Brand loyalty reflects brand loyalty to certain brands. Brand loyalty is a condition where consumers have a positive attitude towards the brand, have a commitment to the brand, and have a tendency to continue their purchases in the future.Along with the development of the bread industry in Indonesia, there are also more players in the bread business so that competition in this market is getting tougher. The tight competition in the bread business can be seen from a number of bread business players in Indonesia, including bread with the brand Sari Roti, Lauw, Sharon, BreadTalk, Holland Bakery, and many more including the Lapis Kukus Pahlawan Bread. This study aims to analyze the effect of brand image and brand trust on purchasing decisions of the Lapis Kukus Pahlawan bread through brand loyalty.

THE EFFECT OF WORK INTERFERE FAMILY AND FAMILY INTERFERE WORK ON COMMITMENTS THROUGH SATISFACTION AND MOTIVATION

This research was conducted to determine how the influence of work-family conflict (WFC), which consists of work interfere conflict (WIF) and family interfere conflict (FIW) factors on organizational commitment through the mediation of job satisfaction and work motivation on women entrepreneurs in Surabaya. The data collection technique in this study is a survey method using a questionnaire instrument filled out by respondents. The population in this study were all female entrepreneurs in the city of Surabaya. The number of samples in this study was 310 people. In this study, the data analysis method used was Partial Least Square (PLS) with SmartPLS 2.0 software. The results of the research are expected that WIF and FIW negatively affect entrepreneurial commitment through mediating job satisfaction and work motivation.