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Social Marketing
Latest Publications
TOTAL DOCUMENTS
22
(FIVE YEARS 0)
H-INDEX
0
(FIVE YEARS 0)
Published By Psychology Press
9781315805795
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Latest Documents
Most Cited Documents
Contributed Authors
Related Sources
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Advertising in the Social Marketing Mix: Getting the Balance Right
Social Marketing
◽
10.4324/9781315805795-3
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2018
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pp. 29-43
Author(s):
Martine Stead
◽
Gerard Hastings
Keyword(s):
Social Marketing
◽
Marketing Mix
◽
The Social
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Reducing the Level of Violence in Hockey
Social Marketing
◽
10.4324/9781315805795-19
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2018
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pp. 335-352
Author(s):
Marvin E. Goldberg
◽
Ozlem Sandikci
◽
David Litvack
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Community Involvement in Health Planning: Lessons Learned From Practicing Social Marketing in a Context of Community Control, Participation, and Ownership
Social Marketing
◽
10.4324/9781315805795-17
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2018
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pp. 291-311
Author(s):
Susan E. Middlestadt
◽
Carol Schechter
◽
Jackson Peyton
◽
Brian Tjugum
Keyword(s):
Social Marketing
◽
Community Involvement
◽
Health Planning
◽
Lessons Learned
◽
Community Control
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The Dangers of Advertising Low Tar Cigarettes: Let’s Understand What Consumers Understand
Social Marketing
◽
10.4324/9781315805795-15
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2018
◽
pp. 245-264
Author(s):
Joel B. Cohen
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Social Advertising and Tobacco Demand Reduction in Canada
Social Marketing
◽
10.4324/9781315805795-13
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2018
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pp. 217-229
Author(s):
James H. Mintz
◽
Neville Layne
◽
Rachel Ladouceur
◽
Jane Hazel
◽
Monique Desrosiers
Keyword(s):
Demand Reduction
◽
Social Advertising
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Advertising Affordable Contraceptives: The Social Marketing Experience
Social Marketing
◽
10.4324/9781315805795-10
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2018
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pp. 147-167
Author(s):
Philip D. Harvey
Keyword(s):
Social Marketing
◽
The Social
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Useful Correlates of Pro-Environmental Behavior
Social Marketing
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10.4324/9781315805795-7
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2018
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pp. 91-109
Author(s):
Michael R. Swenson
◽
William D. Wells
Keyword(s):
Environmental Behavior
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Effective Health Promotion Among Communities of Color: The Potential of Social Marketing
Social Marketing
◽
10.4324/9781315805795-20
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2018
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pp. 353-373
Author(s):
June A. Flora
◽
Caroline Schooler
◽
Rosalind M Pierson
Keyword(s):
Health Promotion
◽
Social Marketing
◽
Communities Of Color
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Marketing, Safer Sex, and Condom Acquisition
Social Marketing
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10.4324/9781315805795-11
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2018
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pp. 169-185
Author(s):
Darren W. Dahl
◽
Gerald J. Gorn
◽
Charles B. Weinberg
Keyword(s):
Safer Sex
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Demographic and Lifestyle Data: A Practical Application to Stimulating Compliance with Mammography Guidelines Among Poor Women
Social Marketing
◽
10.4324/9781315805795-8
◽
2018
◽
pp. 111-120
Author(s):
Cynthia Currence
Keyword(s):
Practical Application
◽
Poor Women
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