Based on interview data from Helmand Province, Afghanistan, this chapter explores the relationship between tribalism and jihadism from 1978-2015. The authors argue that local actors, predominantly tribal, have taken on the mantles of different jihadi organizations in order to gain funding as a way of increasing their leverage in local conflicts with other actors. This relationship holds true in Helmand through the ‘jihad’ against the Soviet Union in the 1980s, the civil war, the Taliban era, and the post-2001 US-led nation-building period. The author concludes that jihadi organizations, or other external organizations, need to understand and work with tribal dynamics in order to achieve their aims in tribal territories.