Plaridel
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Published By University Of The Philippines College Of Mass Communication (UP CMC)

1656-2534

Plaridel ◽  
2021 ◽  
Author(s):  
Gloria Esguerra Melencio

This paper discusses the history of DZLB, the community radio of the University of the Philippines- Los Baños (UPLB) in Laguna, some 63 kilometers away from Manila. It traces the history of the radio under the College of Development Communication (UPLB-DevCom) that started in 1964. It tells the story of how the College of Agriculture Department of Agricultural Information and Communication evolved into the Institute of Development Communication making the UPLB history its backdrop. From UPCA, UPLB metamorphosed during the critical politic al events that culminated in 1972 when martial law was imposed in the Philippines. Witnesses to these unfolding events were the students who have been training in the field of communication and broadcasting. The campus and the communities within the reach of the DZLB radio have served as their laboratories. Through the School-on-Air and other programs, knowledge and information were broadcasted to the DLZB listeners who are farmers, housewives, out-of-school youth and students with the end in view of helping them raise their agricultural produce and eventually increase their income and improve the people’s quality of living. The UPLB-DevCom also plans to have an online television-radio to expand and increase their reach among their listeners and viewers inside and outside of the UPLB campus.


Plaridel ◽  
2021 ◽  
Author(s):  
AARichela L. Dela Cruz ◽  
Christian Gopez ◽  
Henry Leen Magahis ◽  
Analiza Resurreccion ◽  
Feorillo A. Demeterio III

This paper is a visual analysis on photographs that were gathered from the main and secondary pages of the websites of the Philippines’ top four higher educational institutions (HEIs), namely University of the Philippines Diliman (UPD), Ateneo De Manila University (ADMU), De La Salle University (DLSU), and University of Santo Tomas (UST). Specifically, this paper used denotative reading, analysis of visual grammar, and connotative reading on the photographs to ascertain how each of these four Philippine HEIs represented their self-images in contradistinction with each other in terms of their teaching, research, extension, internationalization, campus and facilities, and student life, as well as their overall positioning. This paper was able to establish that UPD has strongest self-representation in teaching, and campus and facilities; ADMU in campus and facilities, and teaching; DLSU in teaching and student life; and UST in student life, and campus and facilities. This paper was also able to establish that UPD has the weakest self-representation in extension and internationalization; ADMU in research and extension; DLSU in extension and internationalization; and UST in research and internationalization. This paper is significant as it is the first publication that analyzes the websites of Philippine HEIs and even of Philippine corporations, while contributing to meager international literature on websites of HEIs and corporations. By looking at individual and collective self-representations of the top Philippine HEIs, this paper aims to gather insights on the status of Philippine higher education including the challenges it faces.


Plaridel ◽  
2021 ◽  
Author(s):  
Michael Prieler ◽  
Vannak Dom

This study analyzes 157 unduplicated Cambodian television advertisements for differences in gender representation. The findings indicate gender differences for several variables, including the degree of dress (more men than women were fully dressed and more women than men were suggestively dressed), the setting (more women than men were at home and more men than women were in the workplace), voiceovers (male voiceovers clearly outnumbered female ones), and product categories (women were featured in advertisements for body care/toiletries/cosmetics/beauty products, and men were in advertisements for alcoholic drinks and automotive/vehicles/transportation/accessories products). Most of these gender differences were expected in the patriarchal society of Cambodia, where there are traditionally strict codes of conduct for men and women. However, some results (equal numerical representation, age) ran counter to most previous research. The potential effects of such representations on audiences are discussed based on social cognitive theory and cultivation theory.


Plaridel ◽  
2021 ◽  
Author(s):  
Randy Jay Solis

Modern communications technologies are seen to have changed the way gay men initiate sexual or romantic relations in the Philippines. Dating websites like PlanetRomeo and mobile applications like Grindr are even said to have caused the “death” of Malate, the gay capital of the Philippines, as these now allow gay men to find partners without having to meet in-person and risk being “outed” in public or censured by heteronormative norms. Given this observation, this paper aimed to explore: How have gay men’s practices of and places for relationship initiation with other men in the Philippines changed over time? A total of 36 informants for this study shared their narratives and traced out the physical spaces and the media ensemble where and through which gay relationship initiation happens. By looking at the communicative practices in these places and media ensemble, the notion of place-making of the physical and virtual spaces for gay meeting was discussed.


Plaridel ◽  
2021 ◽  
Author(s):  
Gian Carlo Alcantara, ◽  
Feorillo A. Demeterio III,

“Pinoybaiting” is a new strategy used by foreign YouTubers who create content about the Philippines and the Filipinos. This paper aimed to be the first academic study on the phenomenon of Pinoybaiting in YouTube by analyzing 20 samples of Pinoybaiting videos to classify and characterize Pinoybaiters, their channels, and their themes, as well as to identify the rhetorics used in order to attract more viewers, and to discern the pattern of reactions and comments gathered by these videos. The result of this research can be used as a literature guide, and introduces method that will expand the dimension of empirical study about Pinoybaiting and its related discourses.


Plaridel ◽  
2021 ◽  
Author(s):  
Louie Jon A. Sanchez,
Keyword(s):  

Mahalagang-mahalaga ang musika sa teleserye, lalo pa’t bílang soap opera, nakabalangkas ang anyo nito sa melodrama. Sa kaso ng teleserye, ang pagkasangkapan sa musika ay higit na mapahahalagahan sa pagbaling sa matatawag na temang-awit panteleserye o theme song, na madalas ginagamit hindi lámang bilang pananda ng kaakuhan ng palabas o mohon ng simula’t wakas nito, kundi pati na rin bílang kabuuang temang musikal. Ibig kong maghain ng ilang kaisipan hinggil sa gámit, at siyempre, halaga ng mga ito bílang musikal na suhay ng teleseryeng babád sa melodrama. Upang maging masaklaw ako sa pagtalakay kahit papaano, ibabalangkas ko ang aking paggalugad sa gámit ng temang-awit panteleserye sa naging paraan ko ng pagkakasaysayan sa naging pag-angkop, pag-unlad, at pagbago sa teleserye. Ang papel na ito ay pagpapalawig ng aking pakasaysayang lápit sa teleserye habang ipinaliliwanag ang tatlong gámit na aking inihain—ang pagiging reiterasyon ng salaysay o naratibo ng palabas; ang pagiging tagapagpaigting ng drama at tema; at ang pagiging tagapagpalawig ng teleserye bílang telebiswal na produkto.


Plaridel ◽  
2021 ◽  
Author(s):  
Ridwan Effendi ◽  
Vidi Sukmayadi ◽  
Andi Alimuddin Unde ◽  
Triyanto

This paper explores how an Indonesian national youth community uses social media as a radicalization prevention medium. In this paper, the Indonesian youth community’s applied online interventions are explored and evaluated through a mixed-method approach, using a qualitative case study and visual content analysis. The authors conducted semi-structured interviews and analyzed visual content outputs, focusing on the social media strategy enacted to create counter-radicalization narratives, and measuring social media engagement rates as a means of evaluating that strategy. This paper extends existing counter-radicalization studies by adding insights on how youth community-based social media initiatives could contribute as a non-coercive approach in combating radicalization.


Plaridel ◽  
2021 ◽  
Author(s):  
Marlon Jesspher B. De Vera,

This qualitative phenomenological study aims to understand and provide contextual explanation on the meaning behind the communicative action of YouTube vlogging as located in the essence of experience of the OG Filipino vlogger voice. The bracketing used is an in-depth interview, and the participant is Lincoln Velasquez, more popularly known as Cong TV, one of the top 10 individual vloggers in the Philippines (his channel having >7 million subscribers), and also one of the earliest to start in 2008, several years before vlogging became commercially lucrative in 2016. The analysis is conducted by coding, categorizing, and interpreting the interview transcript, from which 13 sub-themes emerge. By conceptually connecting the sub-themes, the grand theme of vlogging as access to possibilities is surfaced. Through an initial linkage to Sen’s capability approach, a further theoretical abstraction of the grand theme to vlogging as expansion of capabilities is tentatively proposed.


Plaridel ◽  
2021 ◽  
Author(s):  
Veronica Alporha

Manuel L. Quezon is often credited by historians like Encarnacion Alzona (1937) as a staunch advocate of women’s right to vote. Indeed, the history of the struggle for women’s suffrage often highlights the role that Quezon played in terms of supporting the 1937 plebiscite as the president of the Philippine Commonwealth. Various print media of the period like dailies and magazines depicted him, and consequently, the success of the women’s suffrage movement, in the same light (e.g., Philippine Graphic, Manila Bulletin). However, closer scrutiny of Quezon’s speeches, letters, and biography in relation to other pertinent primary sources would reveal that Quezon was, at best, ambivalent, on the cause of the suffragists. His appreciation of the women’s suffrage’s merits was tied and anchored on certain political gains that he could acquire from it. In contrast to the appreciation of his contemporaries like Rafael Palma, Quezon’s appreciation of the women’s right to vote was based on patronage politics and not on the view that the right to suffrage is a right of women and not a privilege. His support for the cause was aimed at putting himself at the forefront of this landmark legislation and thus the real champions of the cause—the women—at the sidelines


Plaridel ◽  
2021 ◽  
Author(s):  
Ma. Aurora Liwag-Lomibao

Barangay Violence Against Women (VAW) Desk officers are the frontliners in the provision of services to a victim/survivor of domestic violence. They are the first persons that a woman encounters, and they determine whether her truth claim identifies her as domestic violence case, thereby enabling her to access State-provided services and interventions. Thus, it is important to inquire into the Desk officers’ worldviews and beliefs, also called schemas, and how these influence the ways they communicate and interact with the victim/survivors they encounter daily in their work. Guided by gender schema theory, this study examines the drawings of the VAW Desk officers—and the ecology of images that accompany these drawings—to delve into their cognitive constructions of the gendered nature of domestic violence. Two dominant schemas emerge from this examination: the schema of heteronormativity (dapat), and the schema of the necessary visibility of domestic violence (kita). These schemas govern the Desk officers’ everyday judgments and decision making, and inform the ways they communicate with domestic violence victim/survivors.


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