<p>The economy of a region could potentially be enhanced if numerous travelers were attracted by the architecture, and it couldalso lead to improving the economy of the nation. This thesis considers three primary aspects which are Vitruvius’s principleand the relationship to “form follows function”, the sustainable design, and the Bilbao effect. Furthermore, Vitruvius’s principle has consisted of “the strength”, “the utility”, and “the beauty”, historically. In this thesis, the proposed building which is thecombination of museum, concert hall and accommodation is to fulfill those three primary aspects. However, many problemscould currently be identified in architecture. For instance, there has been fuzzy understanding of what architecture meansauthentically. In addition, while some complex architecture exists in the world, there are many different approaches to designit. As the methodology of this thesis-project, the concept which is to affect the proposed architecture will be determined. Inthis case, the meanings of the proposed site will be discovered. Subsequently, the experimentation of architectural forms willbe conducted with integrating the meanings into the forms. The forms created manually will be digitized by the software andthe plug-in, Rhinoceros and Grasshopper. Subsequent to the finalization of the architectural form, the environmental andbuilding-performance simulations will be executed by the other plug-ins, Honeybee and Ladybug. Besides the literature andprecedent review, the sustainable strategies will be specified, being based on the result of the simulations. Then, the architectural form will be customized with the necessary building components in order to become functional architecture as the developed design. As a result, the architecture which could potentially invoke a Bilbao effect with the sustainability and Vitruvius’s principle will be designed in this thesis. In the future, complex architecture which resembles Guggenheim MuseumBilbao will be able to be designed less difficultly, with integrating the sustainable aspect and the authentic architectural style.</p>