The impacts of CEO leadership behaviors on employees' affective commitment and scouting behavior: the mediating role of symmetrical internal communication

PurposeThis study aimed to examine how senior leadership influences corporate communication and employees' attitudinal and behavioral outcomes. Using two-way symmetrical communication model in public relations and leadership theory, it investigated the effects of CEOs' task- and relationship-oriented leadership on symmetrical internal communication, employees' organizational commitment and communicative behaviors.Design/methodology/approachAn online survey was conducted with 417 full-time employees working in various industries in the United States.FindingsThe results showed that CEOs' relationship-oriented leadership significantly influenced symmetrical internal communication, which, in turn, increased affective commitment and employees' scouting behavior. CEOs' task-oriented communication had no significant effect on symmetrical communication.Originality/valueThis study advances theoretical understanding of two-way symmetrical communication in relation to senior leadership and provides practical insights for corporate leaders and public relations practitioners regarding how to improve employee outcomes through CEOs' strategic leadership and internal communication practices.

Two-Way Symmetrical Communication Pattern: Company Strategy to Build Engagement Through Social Media

Engagaement in social media plays a significant role in stakeholders management. This study aims to describe the corporate communication strategy in building engagement through two-way symmetrical communication on Instagram social media content, as well as the engagement formed therein. This research uses a constructivist paradigm, qualitative approach with case study on Sinar Mas’ Instagram. Primary data collection was done by in-depth interviews, while secondary data was obtained by observations on Sinar Mas’ Instagram. The results show that corporate strategy to build engagement is by desaining relevant content to everyday life, using creative visual desain tailored to target audience, put audience in an equal position, create simple messages and insert questions so that it can further encourage two-way communication. Researchers also found that in building engagement, company effectively implement symmetrical communication by building interaction, dialogue, reciprocal communication, and trying to always respond the incoming messages. In this case, engagement that is formed is at the intermediate level or at the level of individual analysis which concluded from interaction results and cognitive, affective and behavior engagement of followers on Instagram. Engagement melalui media sosial memainkan peran yang signifikan dalam pengelolaan pemangku kepentingan. Penelitian ini bertujuan untuk mendeskripsikan strategi komunikasi perusahaan dalam membangun engagement melalui pola komunikasi simetris dua arah pada konten media sosial Instagram, serta engagement yang terbentuk. Penelitian ini menggunakan paradigma konstruktivis, pendekatan kualitatif dengan studi kasus pada Instagram Sinar Mas. Pengumpulan data primer dilakukan dengan wawancara mendalam, sedangkan data sekunder diperoleh dari observasi terhadap Instagram Sinar Mas. Data dianalisis dengan menggunakan konsep komunikasi simetris dua arah dan tingkat keterlibatan. Hasil penelitian menunjukkan bahwa strategi perusahaan untuk membangun engagement adalah dengan merancang konten yang relevan dengan kehidupan sehari-hari, menggunakan visual desain kreatif yang disesuaikan dengan target khalayak, menempatkan khalayak dalam posisi yang setara, membuat pesan yang sederhana dan menyisipkan pertanyaan sehingga dapat lebih mendorong komunikasi dua arah. Peneliti juga menemukan bahwa dalam membangun engagement, perusahaan menerapkan komunikasi simetris dengan membangun interaksi, dialog, komunikasi timbal balik, serta berusaha untuk selalu merespon pesan yang masuk. Dalam hal ini, engagement yang terbentuk berada pada tingkat menengah, yaitu pada tingkat analisis individu berdasarkan interaksi dan keterlibatan secara kognitif, afektif dan perilaku dari pengikut Instagramnya.

The Relationship Between Stakeholders and Corporate Reputation in the Education Industry

This paper analyses the relationship between Stakeholders and Corporate Reputation in the Education Industry. Through the qualitative research methodology of surveys, responses from stakeholders of different levels in the education industry has been analysed. More specifically, the areas of corporate reputation analysed were stakeholders’ management, stakeholder communication, Integrating Stakeholder Management and Communication to become Stakeholder Engagement, corporate reputation, image and identity and reputation and trust. From the analysed survey, it was found that engagement through actions of the organisations towards its stakeholders creates value and trust as two-way symmetrical communication for greater decision making.

The Art of Intersubjective Dialogue: How to Make Partnership Sustainable

Since human beings communicate, dialogue is a central topic, mainly in terms of partnerships in private, political or business contexts. Often, however, dialogue means double monologue. In order to transform it into a real dialogue, particular strategies are helpful, which can be found during the last centuries. Modern communication partners, thus, can evaluate dialogue-experiences from Biblical time until today to make their relationship sustainable and to apply open, personal, and symmetrical communication as a kind of cultural participation. As demonstrated in this paper, all dialogue participants can draw benefit from such evaluation by transferring and transforming past experiences into current situations, Therefore, the article evaluates texts from both religious and psychological perspectives, and emphasizes both, religious and secular narratives, values, models, rituals and attitudes. Thus, it invites people to make experiences with communication strategies in their relationships and daily life.

CYBER GOVERNMENT PUBLIC RELATIONS MANAGEMENT IN STRENGTHENING THE IMAGE OF THE INFORMATION TECHNOLOGY BOARD AND NATIONAL COMMUNICATION (WANTIKNAS)

This study aims: to determine the implementation of cyber Public Relations Wantiknas in strengthening the organization's image, and to determine the role and function of optimal cyber Public Relations management. The theory used is communication management theory Public Relations, Cyber Public Relations, two-way symmetrical communication, computer mediated communication theory, and image theory. The research method used is a case study. The results of the study show that WANTIKNAS has not implemented PR's management optimally which has an impact on the lack of management of cyber public relations, besides that limited human resources and not positioned in a strategic role in WANTIKNAS's internal become obstacles to the implementation of PR's activities in the delivery of information.

Impact of interactional context on relationship between ethical leadership and unethical behaviors: a serial mediation model

Purpose Behavioral effects of contextual factors that organizations subject to daily life and social dynamics of ongoing organizational life are conveyed to interactional context. It is considered as a form of coorientation blending organizational and individual ethics in relational form. This study aims to examine well-known effects of ethical leadership on unethical behaviors in interactional context. Sequentially related mediator effects of leader member exchange and symmetrical communication in this relationship are empirically explored. Design/methodology/approach Survey is applied to 494 personnel from 29 large companies. Obtained survey data is analyzed by confirmatory factory analysis, and hypotheses are tested for serial mediation by structural equation modelling with bootstrapping procedure. Findings Study proves the impact of interactional context on organizational constructs. It is demonstrated that individual behaviors are influenced by interactional, dynamical, contextual and social factors. Study finds that leadership effect can be empowered by socialization processes. Quality of social relationships and social interactions; socializing impact of symmetrical communication can foster ethical management. Interactional context can facilitate organizations’ adaptation to changing conditions. Originality/value A human is a relational being. They cannot act in vacuum, rather, act in ongoing context of relationships. Taking account of relational aspect of individual–organizational interaction, this study contributes to literature by proposing a definition of interactional context and by exploring the impact of interactional context on organizational behaviors. Also, the impact of ethical leadership on unethical behaviors is empirically explored in relational dimension which seems to be neglected by ethics literature.

Employee External Communication Behavior during the COVID-19 Pandemic Crisis: Case-study of a State-Owned Company

A crisis can trigger employees to engage in external communication behavior. However, the inconsistency of the findings of studies on megaphoning behavior suggests the relationship depends on the type of crisis. With the COVID-19 pandemic crisis, this study aims to examine the influence of employee-organization relations and symmetrical internal communication on employee external communication behavior. Data were collected from 400 employees of a state-owned company in Indonesia and analyzed using PLS-SEM. The result shows that good relations between employees and organization can encourage employees to stand up for the company, reduce employee’s intention to share negative communications, encourage employees to recognize crisis as a serious problem, can make employees feel more involved and less constrained in resolving the problems. Employees who feel that they could recognize the crisis tend to spread positive information and restraint from sharing negative information. Meanwhile, those who feel that they were involved in the crisis and less constrained in solving the problem do not influence their interest in spreading positive or negative information. The study finds that symmetrical communication between employees and their companies may encourage employees to spread positive information, but it did not affect their interest in disseminating negative information. Keywords: Employee-

“COMMAND WITHOUT DEBASEMENT”: SUGGESTIONS FOR IMPROVED INTRA-FORCE RELATIONS IN NIGERIA POLICE FORCE THROUGH EXCELLENCE PUBLIC RELATIONS

This paper highlights the imperative of effective intra-relations within the Nigerian Police Force. Most discourses of public relations in relation to the Nigeria Police Force focus more on the external publics with less interest on the internal public. Being a hierarchical organization characterized by top-down communication expressed in form chain of command, it assumes that the police force has no use for symmetrical communication which is the hallmark of Grunig’s excellence theory of public relations. However, this study proves otherwise, that excellent public relations can be practiced in the force when members of the organization especially the superiors realize and operationalize the habit of commanding without debasing their subordinates. In doing this, the status of intra-force relations of the Nigeria police force will be greatly improved. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0797/a.php" alt="Hit counter" /></p>

Dynamics of millennial employees' communicative behaviors in the workplace: the role of inclusive leadership and symmetrical organizational communication

PurposeWith a focus on millennial employees, this study investigates how employees engage in two types of employees' communicative behaviors (ECBs), that is, their voluntary communicative efforts to acquire and circulate tasks and managerial information (i.e. scouting) and to share and discuss positive and negative aspects of their organization with internal members (i.e. internal megaphoning). Through the lens of social exchange theory (SET) and symmetrical communication model, this study examines the effects of inclusive leadership and internal communication on active information behaviors of employees within their companies.Design/methodology/approachAn online survey was conducted with fulltime millennial employees working across various industry sectors in the US.FindingsSymmetrical internal communication influenced by inclusive leadership enhances employees' scouting behavior as well as positive internal megaphoning behavior. Positive and negative internal megaphoning with supervisors increases the scouting behavior of employees, whereas negative internal megaphoning with peers does not have a significant effect.Originality/valueThis study is among the first attempts to examine the effectiveness of leadership and strategic internal communication on millennial employees' diverse types of communicative behaviors.

Communicative Interaction with and without Eye-Gaze Technology between Children and Youths with Complex Needs and Their Communication Partners

Use of eye-gaze assistive technology (EGAT) provides children/youths with severe motor and speech impairments communication opportunities by using eyes to control a communication interface on a computer. However, knowledge about how using EGAT contributes to communication and influences dyadic interaction remains limited. Aim: By video-coding dyadic interaction sequences, this study investigates the impacts of employing EGAT, compared to the Non-EGAT condition on the dyadic communicative interaction. Method: Participants were six dyads with children/youths aged 4–19 years having severe physical disabilities and complex communication needs. A total of 12 film clips of dyadic communication activities with and without EGAT in natural contexts were included. Based on a systematic coding scheme, dyadic communication behaviors were coded to determine the interactional structure and communicative functions. Data were analyzed using a three-tiered method combining group and individual analysis. Results: When using EGAT, children/youths increased initiations in communicative interactions and tended to provide more information, while communication partners made fewer communicative turns, initiations, and requests compared to the Non-EGAT condition. Communication activities, eye-control skills, and communication abilities could influence dyadic interaction. Conclusion: Use of EGAT shows potential to support communicative interaction by increasing children’s initiations and intelligibility, and facilitating symmetrical communication between dyads.