Purchase Intention in the Fashion Industry on Local and International E-Commerce in Indonesia

The purpose of this research is to examine the impact of the two categories of sales promotional tools (monetary and non-monetary) on purchase intention with the consideration of consumers’ perceived quality for fashion products in local and international e-commerce. As the competition between local and international e-commerce is increasingly fierce, it requires an appropriate sales promotion strategy that is in accordance with customers perceptions in Indonesia to capture customers’ purchase intention. This research is purely quantitative by using primary data through distributing online questionnaires to customers who have shopped fashion products in local or international e-commerce. Path analysis was used to verify the conceptual model and hypotheses in this research. This research confirms that sales promotions (both monetary and non-monetary) affect customers’ perceived quality of a product in both e-commerce.

Purchase Intention in Fashion Industry on Local and International E-Commerce in Indonesia

The purpose of this research is to examine the impact of the two categories of sales promotional tools (monetary and non-monetary) on purchase intention with the consideration of consumers’ perceived quality for fashion products in local and international e-commerce. As the competition between local and international e-commerce is increasingly fierce, it requires an appropriate sales promotion strategy that is in accordance with customers perceptions in Indonesia to capture customers’ purchase intention. This research is purely quantitative by using primary data through distributing online questionnaires to customers who have shopped fashion products in local or international e-commerce. Path analysis was used to verify the conceptual model and hypotheses in this research. This research confirms that sales promotions (both monetary and non-monetary) affect customers’ perceived quality of a product in both e-commerce.

SOCIAL MEDIA’S OFFICIAL DESTINATION PROMO VIDEOS AND COUNTRY IMAGE INFLUENCING VISITING INTENTION TO RISKY DESTINATIONS

Social media destination promo videos (DPVs), are among the most important information sources of travel decision-making for their interactive and sharing features, and outstanding destination promotion strategy. Country image is also another important factor for travel decision-making. This study’s purpose is to assess whether the social media DPVs like DMOs’ promo videos and country image have any impact on visiting intentions towards risky destinations. A quantitative method was used for this study. Data was collected by online questionnaires, and 609 valid responses were considered for the analysis of the study. The results showed that the country's image positively influences the attitude of young tourists towards the country and that attention towards the promo videos positively influences young tourists’ overall emotions, attitudes, social norms, interests, desires and behaviours toward visiting a risky destination. This study results would be beneficial for those who are interested in using social media DPVs as part of their destination-promotion strategy, and also can guide destination-marketers to monitor and create better destination promotional contents in social media platforms, to encourage tourism to the destinations, especially risky ones.

STRATEGI PENGEMBANGAN DAYA TARIK WISATA BANGSRING UNDERWATER BERBASIS MASYARAKAT

Bangsring Underwater is one of the natural tourism attractions in Banyuwangi. Located in Bangsring village, Wongsorejo subdistrict, Banyuwangi regency. Bangsring Underwater is known for its underwater natural beauty that continues to be maintained and developed by community. The aims of the study are: 1) to find out what are the supporting factors and inhibitory factors in the development of community-based Bangsring Underwater tourism attraction. 2) find out of strategy of developing community-based tourism. Data collecting are observations, in-depth interviews, and documentation. By using SWOT as data analysis tools in the form of (Strength, Weakness, Opportunities And Threats). The results of this study found the presence of several supporting factors such as; a) supported by the local government, b) the village government of Bangsring, c) the tourism conscious group Samudra Bhakti (pokdarwis Bangsring Underwater) in the development of the attraction of Bangsring Underwater. And factors several inhibitory factors such as; a) lack of human resources and b) some surrounding communities that have not been able to accept the existence of tourism activities in the tourist attraction Bangsring Underwater. In addition, this study also found seven alternative strategies obtained from SWOT analysis resulted in seven such strategies; (SO) tourism attraction development strategy, and tourism attraction promotion strategy. (WO) strategy improves safety and comfort. (ST) strategy to improve the quality of the environment, and sustainable tourism development strategy. (WT) human resource development strategy, and strategy to increase cooperation with elements of government and private partnerships.

Social Media Marketing in Practice of Polish Nationwide Catholic Opinion-Forming Weeklies. Case of Instagram and YouTube

This article, as the fourth in the cycle, presents the conclusions of the research project analysing marketing activities of Polish Catholic opinion-forming weeklies on the chosen social media platforms. This paper aims at presenting the results of the study on the use of Instagram and YouTube as marketing tools by the aforementioned weeklies. The authors focus on such topics as: (1) social media as a way of creating and distributing media products; (2) social media as a way of commercialising the content; (3) social media as carriers of marketing communication (including self-promotion). The empirical research is based on case studies and the content analysis of the social media profiles of the five selected magazines (Gość Niedzielny (GN), Tygodnik Katolicki Niedziela (TKN), Przewodnik Katolicki (PK), Idziemy (I) and Tygodnik Rodzin Katolickich Źródło (TRKŹ)). It can be concluded that some Catholic weeklies manage their accounts in a moderately professional way, using their visual and distribution potential and some functions of the platforms quite efficiently. On the other hand, they do not apply a regular and purposeful self-promotion strategy, do not use important mechanisms of the platforms such as the Shop and IGTV (on Instagram), and do not consistently build a profile or create playlists on YouTube.

Strategy of the Majalengka Regency Tourism and Culture Office in Promoting Paragliding Tourism Destinations

This research is backgrounded by the huge potential of tourism sector in Majalengka but in fact it cannot be maximized by the government. One of the most popular tourist destinations this time is Paragliding. Although the promotion has been carried out by the local government through tourism and cultural office of majalengka, even it has been covered by national TV stations, but still the visit to paragliding is only dominated by local tourists. This is a problem because paragliding tourist destination is like march in place even though the promotions have been made. This study explored using marketing communication theory that focuses on 5 dimensions of the promotion mix, namely: advertising, direct marketing, personal selling, sales promotion, and public relations. In addition, the concept of promotion strategy that divides into two types, namely: push strategy and pull strategy is used to determine the promotion strategy applied by the tourism and culture office of Majalengka. The concept of tourist destinations that focuses on 5 variables: attraction, accessibility, amenities, ancillary services, and institutions are used to explore paragliding tourism destination itself. The research was carried out with a qualitative methodology of constructivism paradigm. The results showed that the tourism and culture department of Majalengka did not run maximally the promotion mix as it should be, advertising was not carried out continuously and periodically, public relations was not conducted, direct marketing was still done in traditional ways such as the use of pamphets and CDs.

Pricing and promotion: A literature review

This article intends to carry out a systematic review of the literature on pricing and promotion, as variables that impact profitability in organizations. To achieve this purpose, a systematic review was performed upon the most relevant academic journals (according to Scimago and Country Rank), for the period between 2018 and 2020. The article puts into evidence the correlation between pricing and promotion, as well as the different price-promotion tactics employed by organizations (including coupons, free samples, loyalty programs, discounts and cross selling, among other practices). An array of external factors was also found that affected pricing and promotion performance, making the study more complex. Therefore, despite the correlation existing between the variables at issue, it can be concluded that the success of a price-promotion strategy does not depend exclusively upon itself, but that the results of a monetary discount can be affected by multiple environmental phenomena. Finally, the text concludes with a presentation of certain endogenous factors that can impact the results of price-promotion strategies.

Peningkatan Volume Penjualan Produk Otomodified Ditinjau Dari Penerapan Strategi Pemasaran: Harga, Produk, Tempat, Promosi

Marketing strategy is an important part in increasing the sales volume of a product. A special strategy is needed for marketing so that the Automodified business can achieve the expected target. The purpose of this study is to determine the extent to which the implementation of marketing strategies that have been carried out by the company in an effort to increase the company's income. The research method used is descriptive qualitative with data sources taken from informant data by random sampling. Data collection techniques were carried out through distributing questionnaires and direct interviews with informants. There were 30 selected informants, dominated by male informants. The results of the study conclude that the Otomodified business has implemented a good marketing strategy, both product strategy, price strategy, promotion strategy, and place strategy. From the four strategies, it is evident that the price strategy was chosen by the informants because the prices given are very competitive in the market. The company's sales volume is proven to have increased because the price factor is more dominantly influential. Other factors, namely promotion, place and product also have an influence on the increase in company sales but not significantly