WAYS TO IMPROVE THE EFFICIENCY OF TELECOMMUNICATIONS SECTORS: THE EXAMPLE OF ARMENIA

Both worldwide and in Armenia, the telecommunications market is saturated. In order to understand the role of services offered by telecom operators, determine the availability of innovative technologies and identify problems that arise among subscribers, we conducted an anonymous sociological survey among the population of Armenia and also developed a system consisting of several indicators to measure the effectiveness of the sector. The results of the sociological survey prove once again that innovations and new technologies ensure customer loyalty. From the answers, it can be concluded that the reforms carried out in different years: the expansion of the network, the import of new technologies and their implementation contribute to the formation of loyal customers. To measure the effectiveness of the sector, the elasticity of various indicators in relation to each other was measured. As a result, the elasticity of real imports of innovative equipment in relation to real revenue is considered the most elastic of these indicators, which means that equipment imports are sensitive to a decrease in revenue. The results obtained indicate that the sector is in a fairly high degree of saturation, further growth of subscribers is accompanied by a decrease in revenue, since their attraction mainly occurs in the case of lower prices for the services provided. And the only way to be competitive is to provide new services by importing innovative equipment, especially by offering Internet services to consumers at affordable prices, thanks to increasing their loyalty.

Impact of Artificial Intelligence on Customer Loyalty in the Indian Retail Industry

Artificial intelligence has led to the automation of traditional manufacturing and industrial processes and practices. The use of artificial intelligence improves customer experience and it's a proven fact that consumers who enjoy their shopping experience end up making more purchases. Retailing is one of the sectors that has seen drastic changes after the inception of artificial intelligence. This transformation can be seen in the supermarkets like Amazon Go store, Alibaba Hema store, IKEA, and many others. The objective of this chapter is to study the impact of artificial intelligence on Indian retail customers. Primary survey was conducted for the study and it was found that retail organizations emphasizing store design/layout and adoption of technological innovation to ease the consumer buying process were more successful in creating loyal customers for their stores. It can be concluded that India is still lacking in the adoption of IT systems in the retail sector and serious efforts are required in this direction.

PELATIHAN PENGEMBANGAN EKONOMI KREATIF DI MASA PANDEMI COVID-19

Dukungan kepada masyarakat sangatlah penting terlebih pada masa pandemi covid-19ini. Kerjasama yang baik antara masyarakat dan universitas dapat memeberikan kontribusi dan dukungan kepada masyarakat. Pengabdian yang dilakukan ini secara spesifik ditujukan kepada para ibu sebab para ibu memiliki peran sentral dalam keluarga termasuk dalam hal pengaturan keuangan. Kegiatan yang dilakukan adalah memberikan pelatihan pembuatan sabun dan tali kait masker sebagai usaha pengembangan ekonomi kreatif. Kedua produk, yaitu sabun dan tali masker sebagai objek untuk diproduksi dan diharapkan bisa dijual sehingga bisa membantu keuangan keluarga di masa pandemi covid-19 ini. Selanjutnya juga diadakan pelatihan bagaimana mempromosikan produk serta membukukan keuangan usahanya. Promosi produk sangat penting supaya bisa menggait pelanggan dan diharapkan bisa memiliki pelanggan setia. Pembukuan keuangan juga tak kalah penting agar uang usaha bisa diatur dan diketahui peredarannya, sekalipun itu dalam lingkup usaha kecil. Kata Kunci: pelatihan, sabun, tali kait masker, promosi, buku kas ABSTRACT Support for the community is very important, especially during this COVID-19 pandemic. Good cooperation between the community and the university can contribute and support the community. This service is specifically aimed at mothers because mothers have a central role in the family, including in terms of financial arrangements. The activities carried out were providing training in making soap and mask hooks as an effort to develop the creative economy. The two products, namely soap and mask straps, are objects to be produced and are expected to be sold so that they can help family finances during this COVID-19 pandemic. Furthermore, training was also held on how to promote products and record business finances. Product promotion is very important so that it can attract customers and is expected to have loyal customers. Financial bookkeeping is equally important so that business money can be regulated and its circulation known, even if it is within the scope of a small business. Keywords: training, soap, mask hook rope, promotion, cash book

MSME Empowerment (Marketing and Finance) Breadfruit Chips in Malangsari Village

In economic development, the role of micro, small and medium enterprises (MSMEs) is one of the drivers of the economy. It can be proven that the existence of MSMEs is able to provide jobs, reduce the number of unemployed and become a means of introducing local products so that they can be known by all circles of society. MSMEs exist because they provide opportunities that are used by MSME actors in providing community needs, businesses that are viral and provide business opportunities, tastes, prices are affordable by the general public, there are consumers who become loyal customers, the availability of raw materials that open up business opportunities, and etc.

Television Sharknados and Twitter Storms: Cult Film Fan Practices in the Age of Social Media Branding

<p>This thesis examines the Syfy channel’s broadcast of the television movie Sharknado and the large number of tweets that were sent about it. Sharknado’s audience engaged in cult film viewing practices that can be understood using paracinema theory. Paracinema engagement with cult films has traditionally taken place in midnight screenings in independent movie theatres and private homes. Syfy’s audience was able to engage in paracinematic activity that included making jokes about Sharknado’s low quality of production and interacting with others who were doing the same through the affordances of Twitter. In an age where branding has become increasingly important, Syfy clearly benefited from all the fan activity around its programming. Critical branding theory argues that the value generated by a business’s brand comes from the labour of consumers. Brand management is mostly about encouraging and managing consumer labour. The online shift of fan practices has created new opportunities for brand managers to subsume the activities of consumers. Cult film audience practices often have an emphasis on creatively and collectively engaging in rituals and activities around a text. These are the precise qualities that brands require from their consumers. Sharknado was produced and marketed by Syfy to invoke the cult film subculture as part of Syfy’s branding strategy. This strategy can be understood using the theory of biopolitical marketing. Biopolitical marketing creates brands by encouraging and managing consumer activity on social media. Instead of simply promoting itself, a brand becomes an online platform through which consumers can engage. An active consumer base raises a brand’s profile and puts forward the image of happy, loyal customers. An equally important advantage of biopolitical marketing is that it can mask the marketing aspect of branding. Consumers who are cynical towards marketers may be less defensive towards a group of fellow consumers enjoying a product online. Developing a consumer community around a business where every consumer interaction enhances the brand and there is no semblance of marketer involvement is the end goal of biopolitical marketing. The subculture around cult films not only has brand-friendly practices, but is also positioned as being rebellious, a quality that can be particularly valuable in trying to mask the presence of marketing.</p>

Television Sharknados and Twitter Storms: Cult Film Fan Practices in the Age of Social Media Branding

<p>This thesis examines the Syfy channel’s broadcast of the television movie Sharknado and the large number of tweets that were sent about it. Sharknado’s audience engaged in cult film viewing practices that can be understood using paracinema theory. Paracinema engagement with cult films has traditionally taken place in midnight screenings in independent movie theatres and private homes. Syfy’s audience was able to engage in paracinematic activity that included making jokes about Sharknado’s low quality of production and interacting with others who were doing the same through the affordances of Twitter. In an age where branding has become increasingly important, Syfy clearly benefited from all the fan activity around its programming. Critical branding theory argues that the value generated by a business’s brand comes from the labour of consumers. Brand management is mostly about encouraging and managing consumer labour. The online shift of fan practices has created new opportunities for brand managers to subsume the activities of consumers. Cult film audience practices often have an emphasis on creatively and collectively engaging in rituals and activities around a text. These are the precise qualities that brands require from their consumers. Sharknado was produced and marketed by Syfy to invoke the cult film subculture as part of Syfy’s branding strategy. This strategy can be understood using the theory of biopolitical marketing. Biopolitical marketing creates brands by encouraging and managing consumer activity on social media. Instead of simply promoting itself, a brand becomes an online platform through which consumers can engage. An active consumer base raises a brand’s profile and puts forward the image of happy, loyal customers. An equally important advantage of biopolitical marketing is that it can mask the marketing aspect of branding. Consumers who are cynical towards marketers may be less defensive towards a group of fellow consumers enjoying a product online. Developing a consumer community around a business where every consumer interaction enhances the brand and there is no semblance of marketer involvement is the end goal of biopolitical marketing. The subculture around cult films not only has brand-friendly practices, but is also positioned as being rebellious, a quality that can be particularly valuable in trying to mask the presence of marketing.</p>

Measuring Tourist Satisfaction with Route Analysis as a Business Advantage

Although covid-19 is increasingly haunting the world, it has not reduced local investors to develop service businesses and place them as a type of business that is quite developed because it is directly related to consumer satisfaction. loyal customers who have become members of Mirota Swimming Pool. Technical analysis of data using path analysis with SPPS and Amos applications as a tool to determine the significant effect of the proposed hypothesis. The results of the study prove that facilities have a direct effect on tourist satisfaction, service quality has a significant effect on tourist satisfaction, facilities have a significant effect on business excellence, service quality has a significant effect on business excellence and tourist satisfaction has a significant effect on business excellence. The hope is that local tourism business developers Mirota Ajamu Swimming Pool in coastal areas can expand their business through various promotions and advertisements to improve their image and introduce their business to outsiders. For other research, it is expected to be able to develop the phenomenon by looking for sources of relevant variables that are closely related to satisfaction

ANALISIS PEMILIHAN CLUSTER OPTIMAL DALAM SEGMENTASI PELANGGAN TOKO RETAIL

Saat ini pemanfaatan data menjadi fokus dalam bidang pemasaran khususnya untuk menyusun strategi. Agar strategi pemasaran bisa tepat sasaran dibutuhkan segmentasi pelanggan. Data mining khususnya clustering mampu membantu proses segmentasi pelanggan. Dalam penelitian ini, data mining diimplementasikan untuk segmentasi pelanggan UD. XYZ dengan metode K-Means, K-medoids, dan Means.. Tujuan penelitian ini adalah mencari metode dan nilai k terbaik yang dihasilkan dari tiga metode clustering. Penelitian ini menyajikan proses Data Mining dengan menggabungkan model RFM dengan algoritma clustering K-Medoids, X-Means, dan K-Means. Dataset yang telah diimplementasikan ke dalam model RFM digunakan sebagai bahan pengolahan data. Data transaksi dengan jumlah 153.492 diimplementasikan ke dalam model RFM menjadi 10.145 data untuk dilakukan identifikasi pelanggan potensial. Inisialisasi cluster awal pada metode K-Medoids, X-Means, dan K-Means dilakukan secara random. Nilai k dalam penelitian ini diinisialisasi dari 1 sampai 10. Nilai k diimplementasikan secara berulang dan dihitung validasi cluster menggunakan metode David Bouldin Index (DBI) dan jaraj rata-rata cluster dengan centroid. Hasil penelitian menunjukkan K-medoids memiliki nilai validitas yang lebih baik dibandingkan dengan X-Means dan K-Means. Rata-rata nilai DBI yang dihasilkan metode K-Medoids adalah 0,540778. Jumlah cluster terbaik yang dihasilkan adalah 5 cluster, hal ini ditentukan dengan mempertimbangkan jumlah persebaran data pada k = 5 yang menghasilkan nilai sama pada metode K-Medoids, X-Means, dan K-Means. Tingkatan pelanggan yang terbentuk adalah About To Sleep, Customer Needing Attention, Recent Customer, Potential Loyalist, dan Loyal Customers.

Loyal customers’ tipping points of spending for services: a reciprocity perspective

Purpose Controversy exists about the shape of the relationship between loyalty and profitability. This paper aims to address the possibly nonlinear effects of behavioral loyalty (BLOY) on customer spending (as a proxy for profitability). Building on social exchange theory and the norm of reciprocity, it examines the asymmetries between BLOY and customer spending and the moderating influence of personal communication (PCOMM) as a social reward and dispositional positive reciprocity as process evidence. Design/methodology/approach Study 1a (n = 309) gathered customer data from four restaurants and Study 1b (n = 252) data from hotel guests after they checked out. Study 2 is an experimental study with two manipulated factors BLOY and PCOMM). In total, 295 participants from a large German online panel completed the study. Findings The results indicate an inverted-U shaped relationship between BLOY and customer spending: after reaching a turning point, customers gradually curb spending as their BLOY further increases. High PCOMM acts as a reciprocal response while triggering additional customer spending particularly at higher levels of behavioral loyalty; positive reciprocity adjusts the differences in customer spending when social rewards such as PCOMM are present. Research limitations/implications The asymmetric relationship between BLOY and customer spending is tested only for hedonic service settings. Practical implications Not all loyal customers spend more – companies need to meet their reciprocal obligations before they can benefit from increased customer spending. Originality/value The present research re-considers the nature of the relationship between BLOY and customer spending and reveals an inverted-U shaped relationship, with a turning point beyond which greater customer loyalty decreases customer spending. It finds converging process evidence for the mechanism of reciprocity underlying this relationship. This study also details the financial impact of BLOY on the firm by investigating actual customer spending.

Integration Expectation Confirmation Theory and AISAS Model in Coffee Shop Repurchase Intention

Kopi chuseyo is a coffee shop that stands in the middle of the proliferation of k-popers in indonesia. this coffee shop with a k-pop nuance gets loyal customers and has high purchasing power. kopi chuseyo elevates k-pop as an endorsement and brand image that differentiates it from other coffee shops by implementing a good marketing strategy to achieve a competitive advantage. the research objective was to develop a conceptual model of repurchase intention using the expectation confirmation theory AISAS (Attention, Interest, Search, Action, Share) Model. the population of this research is consumers who have ever consumed chuseyo coffee in indonesia. the sampling technique used non-probability sampling with a total of 108 respondents. the study results in a brand image significantly affected repurchase intention; celebrity endorsement advertisement had no significant effect on repurchase intention. Ckuseyo coffee must maintain the brand image that consumers feel to increase consumer repurchase intention.