Effects of ICTs in mega events on national image formation: the case of PyeongChang Winter Olympic Games in South Korea

Purpose Among a wide array of information and communication technologies (ICTs) used to directly or indirectly support the mega events are reality boosting technologies and smart tourism technologies. Building upon the halo effect, this study aims to explain the connection between satisfaction with ICTs used in mega event, national image and event participants’ future behavior. Design/methodology/approach The analyzed data included survey responses from 246 foreigners who visited PyeongChang as a visitor for the 2018 Winter Olympics. Findings The results showed that both reality boosting technologies and smart tourism technologies directly or indirectly influence overall experience satisfaction by way of transaction satisfaction. Furthermore, the two types of satisfaction were found to positively influence the national image of the host country, which consequently has a positive effect on visitors’ future behavior. Originality/value This study aimed to explore two different roles of ICTs in mega events by focusing more on the visitors who came to PyeongChang for the Olympics. The originality of this study lies in its attempt to examine the mechanisms in which visitors’ satisfaction from ICT-based experiences in mega events contributes to forming a positive image toward the host country.

The legacy of the 1936 Winter Olympics in Garmisch-Partenkirchen in the context of sports tourism

The IV Winter Olympics in Garmisch-Partenkirchen (Ga-Pa) are regarded by researchers as a test stage for the international demonstration of the German Reich’s economic power in relation to the Games of the XI Olympiad in Berlin, which were organized half a year later. Through the Games, Adolf Hitler sought to test all of his resources and means, thereby testing the country’s readiness to host another major sporting event. Despite numerous controversies related to the intense exposition of Nazi politics and anti-Semitism, the Olympic Games were remembered among the international public as a professionally organized event, among others thanks to the modern and extremely functional sports facilities of the time. The aim of this paper is to characterize the Olympic legacy of Ga- Pa, which due to its numerous remnants and nowadays well-maintained historical sports base contributes to the development of sports tourism in Germany. This account is briefl y preceded by an account of the preparation and course of the IV Winter Olympics.

Winter Olympics are a double-edged sword for China

Headline CHINA: Winter Olympics are a double-edged sword

Moon’s Australia trip highlights Seoul’s dilemmas

Significance In raw materials, their needs complement each other: Canberra seeks reliable markets for raw materials; Seoul has supply concerns. Although Australia is much more open about expressing concerns about China, South Korea shares many of them in private. Impacts South Korea will neither join the Quad nor boycott the Beijing Winter Olympics. Plans to cooperate on ‘green steel’, using hydrogen, may prove expensive and difficult. A formal peace treaty with North Korea is not coming any time soon, contrary to Moon's claims.

Winter Olympic boycott increases corporate pressures

Significance The US-led diplomatic boycott of the Winter Olympics in February will increase the pressure on US companies to decide whether China or the United States is their more valuable market. Some of that pressure to decide is coming from employees and customers in both countries. Impacts More frequent and sharper confrontations between US companies and China could accelerate the decoupling of the two economies. Renewed emphasis on human rights concerns will encourage the further shifting of some supply chain elements out of China. Consumer brands are particularly vulnerable to human rights concerns, as are their suppliers.

Comparison and Analysis of Injuries At Ski Resorts in Chongli, China and Japan

Background: More researches should be needed on injuries at ski resorts in Chongli, one of the sites of the 2022 Winter Olympics.Hypothesis: In Chinese ski resorts, injury accidents should be more frequent, and the injured body parts may be related to the protective clothingMethods: In this retrospective study, injuries at ski resorts in Chongli, China and Japan were analyzed to provide a reference for the ongoing injury prevention work at ski resorts. We collected data [see Additional file 1] on injuries at Wanlong and Fulong Ski Resort in Chongli during the 2017–2018 and 2018–2019 ski seasons. We referred to the ski injury report issued in February 2020 by the Japan Ski Safety Association [see Additional file 2]. The causes of and specific body parts involved in the injuries at both the Chinese and Japanese ski resorts were analyzed.Results: During the 2019–2020 ski season at the Japanese ski resorts, 0.93 injuries occurred per 10,000 skiers, and older skiers constituted a larger proportion of those injured, with 227 (8.6%) aged over 60 years. The knee joint was the most commonly injured body part among both Chinese and Japanese skiers, whereas shoulder joint injury was the most prevalent among snowboarders. Conclusion: The two Chongli ski resorts had a higher injury rate than the Japanese ski resorts. Medical treatment should focus more on older skiers, and helmet use requires urgent promotion

Influence of Beijing Winter Olympic Games Construction on Vegetation Coverage around Zhangjiakou Competition Zone

There is a rising concern that Olympic venue construction may affect the surrounding environment. The construction of Winter Olympic venues and competition zones is more likely to degrade the surrounding natural environment than the summer counterpart, considering the prominent land use change and extensive vegetation disturbance during the construction of ski trails in mountainous areas. Scientific assessment of the impact of this Winter Olympic Games construction on the surrounding ecological environment can be of significance for the construction of a Green Olympics. At this stage, the main framework of venue and competition construction in Zhangjiakou for the Beijing Winter Olympic Games is essentially completed, so we assessed the vegetation coverage change conditions based on the Normalized Difference Vegetation Index (NDVI) and the Enhanced Vegetation Index (EVI) from 2000 to 2020. Our results show that the construction of venues, roads, and other facilities for the 2022 Olympic Games led to a remarkable change in land use, but the impacts on vegetation coverage were negligible in the surrounding area. Due to the intensive reforestation activities since the year that Beijing won the race to host the Winter Olympics, vegetation coverage continued to increase in the Zhangjiakou area, even in the core area of Winter Olympic Games construction zones. This study provides support to the belief in hosting a Green Olympics.

Soft Power and the 2022 World Cup in Qatar: Learning from Experiences of Past Mega-Sporting Event Hosts

The experiences of past hosts to mega sporting events like the Olympics, or FIFA World Cup games show that there are numerous ways in which countries can be both empowered or disempowered through their pursuit of soft power. Through a selective literature review, this paper uses the relevant soft power experiences of six countries who have hosted either the World Cup or Olympic Games from 2008. The cases include China (Beijing 2008 Olympics), South Africa (2010 World Cup), United Kingdom (London 2012 Olympics), Brazil (2014 World Cup and Rio de Janeiro 2016 Olympics), Russia (Sochi 2014 Winter Olympics, and 2018 World Cup), and Japan (Tokyo 2020 Olympics). The paper then considers Qatar’s 2022 World Cup with an angle on applying and adapting the experiences of past hosts to understand the soft empowerment or disempowerment that Qatar will likely face as a result of hosting the games. The numerous international concerns over the situation with migrant workers in Qatar, and the Islamic and cultural norms that are alien to Western audiences, will continue to challenge Qatar’s image management and branding measures. Nevertheless, the commitment to holding the most eco-friendly event, continuous presence on international soccer fields through sponsorships, ownerships, and winning championships, in addition to actively seeking to enhance and alleviate the status of the country on the global stage will help Doha in its soft empowerment endeavors in the period before and during the event. Its pledge and dedication to keeping a long-lasting legacy after December 2022 will also help the State in the post-event phase of soft empowerment.