Environmental attitudes and contextual stimuli in emerging environmental culture: an empirical study from Russia

This article aims to empirically test the so called low-cost hypothesis. The hypothesis posits that cost moderates the strength of the relationship between environmental concern and behavior. The effects of the behavioral cost and environmental concern on household waste recycling were evaluated, using empirical data collected from 2,695 respondents in Cologne, Germany. Empirically, a clear effect of both behavioral cost and environmental concern can be identified. Recycling rates are higher when a curbside scheme is implemented or the distance to collection containers is low. In addition, the probability of recycling participation rises when the actor has a pronounced environmental concern. This effect of environmental attitudes does not vary with behavioral cost and opportunities. Therefore, the low-cost hypothesis is not supported by the study.

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A study on consumers perception for green products: An empirical study from India

INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY ◽

10.24297/ijmit.v7i1.715 ◽

2013 ◽

Vol 7 (1) ◽

pp. 924-933 ◽

Cited By ~ 3

Author(s):

Dr. Sabita Mahapatra

Keyword(s):

Developing Countries ◽

Empirical Study ◽

Natural Resources ◽

Environmental Protection ◽

Environmental Attitudes ◽

Environmental Policies ◽

Progressive Increase ◽

Green Products ◽

Environmental Consciousness ◽

Indian Consumers

The last three decades have seen a progressive increase in worldwide environmental consciousness due to rising evidence of environmental problems. Environmental protection is increasingly becoming a necessity and part of a bigger agenda in the urbanising world of developing countries. Given the increasing deterioration of the environment, India as a developing country need to prevent pollution and preserve its natural resources. Environmental attitudes constitute a significant part of environmental consciousness. Therefore, this paper empirically investigates the attitude of Indian consumers towards the environment in general. A survey was developed and administered across India. A total of 162 Indian consumers responded completed the questionnaire. The present paper made an attempt to understand the factor that influences environment conscious behaviour for green products. The finding of the study would help government to better understand consumers' environment conscious behaviour, for developing effective environmental policies required to reinforce green purchase. Moreover, companies will have insight about how to profile green consumers in India, to develop effective messages that will functionally and emotionally appeal to their target customers.

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