scholarly journals Disintermediation of travel agents in the hotel industry

2003 ◽  
Vol 22 (4) ◽  
pp. 453-460 ◽  
Author(s):  
Alan Ching-biu Tse
Keyword(s):  
Hotel Industry ◽  
Travel Agents

scholarly journals The Impact of Consumer Search Behavior on Search Advertising in the Hotel Industry

2015 ◽  
pp. 1-15
Author(s):  
Qiang Lu ◽  
Yupin Yang ◽  
Shahriar Akter
Keyword(s):  
Product Information ◽  
Hotel Industry ◽  
Search Behavior ◽  
Competitive Market ◽  
Product Knowledge ◽  
Trade Off ◽  
Travel Agents ◽  
Search Advertising ◽  
Advertising Content ◽  
Price Advertising

This chapter proposes a conceptual framework to encapsulate our understanding of how consumers' search behavior influences the content in search advertising in the hotel industry. We suggest that firms can better match consumers' preferences and needs by embracing a trade-off between price information and product information in search advertising. The dynamics of this trade-off is driven by consumers' prior product knowledge and the type of advertisers in the competitive market. Our framework suggests that travel agents tend to focus more on price advertising in their search ads, whereas hotels do not change their level of price advertising in a competitive market. More interestingly, competition from travel agents and hotels has different effects on the content of search advertising by travel agents and hotels. Our study provides critical insights in responding to different market conditions, which enhance the understanding of firms' behaviors in designing their search advertising content.

scholarly journals The Impact of Consumer Search Behavior on Search Advertising in the Hotel Industry

2017 ◽  
pp. 851-865
Author(s):  
Qiang Lu ◽  
Yupin Yang ◽  
Shahriar Akter
Keyword(s):  
Product Information ◽  
Hotel Industry ◽  
Search Behavior ◽  
Competitive Market ◽  
Product Knowledge ◽  
Trade Off ◽  
Travel Agents ◽  
Search Advertising ◽  
Advertising Content ◽  
Price Advertising

This chapter proposes a conceptual framework to encapsulate our understanding of how consumers' search behavior influences the content in search advertising in the hotel industry. We suggest that firms can better match consumers' preferences and needs by embracing a trade-off between price information and product information in search advertising. The dynamics of this trade-off is driven by consumers' prior product knowledge and the type of advertisers in the competitive market. Our framework suggests that travel agents tend to focus more on price advertising in their search ads, whereas hotels do not change their level of price advertising in a competitive market. More interestingly, competition from travel agents and hotels has different effects on the content of search advertising by travel agents and hotels. Our study provides critical insights in responding to different market conditions, which enhance the understanding of firms' behaviors in designing their search advertising content.

scholarly journals STRENGTHENING E-BRANDING STRATEGY OF SHARIA HOTEL IN INDONESIAN HOTEL INDUSTRY

2020 ◽  
Vol 4 (1) ◽  
pp. 48
Author(s):  
Eska Nia Sarinastiti ◽  
Uljanatunnisa Uljanatunnisa
Keyword(s):  
Hotel Industry ◽  
Web Design ◽  
Branding Strategy ◽  
Structured Interviews ◽  
Domain Names ◽  
Travel Agents ◽  
Social Media Networks ◽  
Online Travel ◽  
Advertising And Promotion ◽  
Research Show

Purpose: This research is expected to be able to identify and analyze the strengthening of e-branding strategies of Sharia Hotels in the Indonesian hotel industry. Research methods: This study uses qualitative research with data collection techniques through semi-structured interviews, observation, and documentation. Results and discussions: The results of the research show, firstly, hotel with Islamic nuances according to the MUI Sharia Hotels including Hilal 2 which is a management and operational manner have rigid rules that must comply with Islamic rules, while Muslim Friendly Hotels include Hilal 1; secondly, strengthening the Sharia Hotel e-branding strategy including 1) strengthening domain names, brand identity, and web design; 2) partnership with various online travel agents; 3) installation of advertising and promotion media; 4) strengthening interaction through social media networks; the third is related to the challenges in e-branding of Sharia Hotels, it is the perception of the Indonesian people whose Muslim majority religion does not need differentiation in Sharia Hotels with Muslim Friendly Hotels and the perception that Sharia Hotels only accept Muslim tourists even though Sharia Hotels accept tourists universally like Conventional Hotels. Conclusion: Effective e-branding through online media in the Sharia hotel industry, it is proven can build a positive image and not only Muslim tourists who have known sharia hotels, but some non-Muslim tourists also have brand awareness in the existence of Sharia Hotel

scholarly journals Menguji Ketajaman Implementasi E-Commerce Dalam Penjualan Kamar Hotel di Bali

2019 ◽  
Vol 16 (2) ◽  
pp. 79
Author(s):  
Ni Made Widani ◽  
Agus Putu Abiyasa ◽  
Gede Sri Darma ◽  
Agus Fredy Maradona
Keyword(s):  
Hotel Industry ◽  
Asia Pacific ◽  
Market Place ◽  
Good Communication ◽  
Travel Agents ◽  
Advantages And Disadvantages ◽  
Residential Units ◽  
Special Person ◽  
Market Needs

ABSTRACTThe concept of a market provider of room rentals or residential units using online networking information technology systems to increase the hotel revenue & also effective strategy to comfit offline strategy in the hotel industry. It is still unclear whether the implementation of e-commerce are work in all hotel strategy in the develop hotel revenue in the hotel industry. The purpose of this study is to analyze the fenomena average rooms rate (ARR) in Holiday Inn Express Bali which using standard operation procedure worldwide, International Hotel Group (IHG) which compare than other country still low especially in Asia Pacific area while location wise and company strategy is part of the factor issues & also price war happen in Bali market which need government policies in addressing the development of the hotel industry. This research used qualitative method that is constructive with literature review and documentation as the premier data source. The results of the study cover the advantages and disadvantages of the existence of online market places for Holiday Inn Express in Bali especially and in the hotel industry generally. This research of e-commerce is contributes to the hotel industry to generate & develop the revenue. To maximize the online source in generate revenue the hotel strategy need to hire special person incharge to taking care the tasking of online market needs to bush the hotel occupancy and also yielding with average room rate, while standardization of the quality of rooms or residences are also the important leased needs to be done to ensure the quality of the products and services offer as well, especially in online market place. Further studies can be conducted to analyze the sales & marketing strategy using e-commerce (online travel agents) which hotel should always pro active to make special offer to genereate last minute booking base on occupancy daily facing & at least one or two week  before promotion progress and also advance purchace strategy like minimum 6 months booking costumer will get special rate, rooms inventory monitor and maintain good communication with maintain relationship by consider their production ( like review top 10 production in a month) will feel the appreciation from all online agents partner are the best strategy to achieve company expectation.

THANK YOU! : DESIGNING A POST-STAY EMAIL WITH LEVELS OF LEISURE INVOLVEMENT IN THE HOTEL INDUSTRY

2018 ◽  
Vol 2018 ◽  
pp. 648-649
Author(s):  
Krishna Garza ◽  
◽  
Kiseol Yang ◽  
Jihye Min
Keyword(s):  
Hotel Industry ◽  
Leisure Involvement

THE IMPACT OF LEADERSHIP PRACTICES TO TEAM MEMBERS’ SATISFACTION

2009 ◽  
Vol 8 (1) ◽  
Author(s):  
Chalimah .
Keyword(s):  
Conflict Resolution ◽  
Leadership Practices ◽  
Hotel Industry ◽  
Leader Behavior ◽  
Team Leader ◽  
Shop Floor ◽  
Team Members ◽  
Top Executives ◽  
Wide Range ◽  
The Impact

eamwork is becoming increasingly important to wide range of operations. It applies to all levels of the company. It is just as important for top executives as it is to middle management, supervisors and shop floor workers. Poor teamwork at any level or between levels can seriously damage organizational effectiveness. The focus of this paper was therefore to examine whether leadership practices consist of team leader behavior, conflict resolution style and openness in communication significantly influenced the team member’s satisfaction in hotel industry. Result indicates that team leader behavior and the conflict resolution style significantly influenced team member satisfaction. It was surprising that openness in communication did not affect significantly to the team members’ satisfaction.

Strategy and structure of the hotel industry in Malaysia

2007 ◽  
Vol 4 (1) ◽  
pp. 97
Author(s):  
Salleh Mohd Radzi ◽  
Mohamed Amran ◽  
Abdul Razak Aziz ◽  
Azlan Supardi
Keyword(s):  
Structural Equation Modeling ◽  
Analysis Of Variance ◽  
Structural Equation ◽  
Hotel Industry ◽  
Strategic Orientation ◽  
Equation Modeling ◽  
Major Purpose ◽  
Strategy And Structure ◽  
Relationship Of ◽  
The Relationship

The major purpose ofthis study was to examine the relationship of strategy and structure. Porter s(/980) strategic typology was utilized to classify hotel firms by strategic orientation; and, an analysis of variance was performed to determine the differences in their performance. Structural Equation Modeling was used to confirm the factors underlying the strategy and structure constructs.

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