scholarly journals The Concept of Social Marketing while Supplying the Population with Liquefied Gas

2019 ◽  
Vol 62 ◽  
pp. 07002
Author(s):  
L.K. Kirillova ◽  
G.A. Korzhova ◽  
L.H. Mukhametzyanova ◽  
A.V. Banartseva
Keyword(s):  
Customer Service ◽  
Social Marketing ◽  
Competitive Advantages ◽  
Public Authorities ◽  
The Public ◽  
Partner Organization ◽  
Marketing Activities ◽  
Corporate Social ◽  
Commercial Organization ◽  
Liquefied Gas

The article analyzes the specificity of the marketing activities of the gas supplying organization involved in the socially significant projects. Social marketing acts as a concept acceptable in conditions of increased corporate social responsibility of the society and organization. Consideration for the interests of a commercial organization requires support from government agencies in terms of subsidizing costs when supplying localities with liquefied gas, in the absence of pipelines and the economic viability of their construction. The most important condition providing the access of the population to natural gas is the choice of a reliable gas supplier that could compensate for lost income at the expense of other activities, and guarantee high quality public services. Assessment of the quality of customer service is an indicator of the effectiveness of the tasks set by the gas supplying organization and the criterion for selecting a partner organization for a social project of the public authorities. The paper assessed the competitive advantages of a gas supplying organization operating on the principles of social marketing. Recommendations are given on the development of the organization’s activities while reducing the demand for liquefied gas supplies in the region.

Drivers of perceived market and eco-performance in the foodservice industry

2018 ◽  
Vol 30 (2) ◽  
pp. 720-739 ◽  
Author(s):  
Min-Seong Kim ◽  
Brijesh Thapa ◽  
Stephen Holland
Keyword(s):  
Technological Innovation ◽  
Organizational Innovation ◽  
Competitive Advantages ◽  
Content Type ◽  
Environmental Marketing ◽  
Confirmatory Factor ◽  
Marketing Activities ◽  
Foodservice Industry ◽  
Corporate Social ◽  
High Degree

Purpose To foster environmental and sustainable practices, foodservice enterprises should exhibit a high degree of corporate social responsibility (CSR), ecological consciousness and innovation in green initiatives. This study examines the influences of CSR practices (i.e. economic, legal, ethical and philanthropic), environmental marketing activities (i.e. strategic and tactical) and innovation (i.e.technological and organizational) as drivers of market and eco-performance in the foodservice industry. Design/methodology/approach Based on an established framework of CSR, environmental marketing and innovation, an exploratory conceptual model was formulated and empirically assessed. Survey data were collected from representatives of the Korean foodservice franchise industry. Data analysis consisted of frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis and path analysis. Findings Market performance was influenced by tactical environmental marketing, as well as technological and organizational innovation. Eco-performance was affected by tactical environmental marketing and technological innovation. However, technological innovation and organizational innovation were influenced by tactical environmental marketing, but were not significantly affected by strategic environmental marketing. Additionally, strategic environmental marketing was influenced by economic, legal, ethical and philanthropic CSR. Last, tactical environmental marketing was affected by economic, ethical and philanthropic CSR. Practical implications CSR, environmental marketing activities and innovation provide numerous benefits to businesses. Such benefits include enhanced market and eco-performance, both of which create competitive advantages. Originality/value There is a paucity of research on the effects of environmental marketing and innovation on corporate performance in the foodservice industry. The findings provide greater insights into the impacts of CSR, environmental marketing and innovation on corporations’ desired outcomes.

Behördenorganisation im Wettbewerb

2018 ◽  
Vol 51 (2) ◽  
pp. 187-226
Author(s):  
Stefan Korte
Keyword(s):  
Public Welfare ◽  
Roman Law ◽  
Competitive Advantages ◽  
European Law ◽  
Relevant Market ◽  
Public Authorities ◽  
Private Companies ◽  
The Public ◽  
The Government ◽  
National Constitution

Summary If the state is active on the market, an ambivalent connection will develop between policy and economy, because the public authorities are then pursuing public welfare while at the same time competing with private companies. As a result, precautions must be initiated against gaining competitive advantages by the community using its political power. This premise seems to be contradictory to the fact, that in-house contracting is a permissible option under certain conditions and that agencies are allowed to compete with private companies while controlling the relevant market. The principle of „nemo iudex in causam suam“, which is known from Roman law and which applies to the judiciary, seems to have no equivalent in the sphere of the executive. Under these circumstances it is justified to analyze whether the government is allowed to make decisions in own matters. This study tries to answer this question from the perspective of the national constitution and the European law.

Reflexiones sobre los modelos de políticas públicas de responsabilidad social empresarial en Europa

Oikos ◽  
2016 ◽  
Vol 19 (39) ◽  
pp. 77
Author(s):  
Ana Cecilia Chumaceiro Hernández ◽  
Judith Josefina Hernández de Velazco ◽  
Johnny Alberto Velazco González
Keyword(s):  
Economic Growth ◽  
Public Policy ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Cohesion ◽  
Public Authorities ◽  
The Public ◽  
Corporate Social ◽  
Made In

RESUMENEn el presente artículo se diserta acerca de los esfuerzos realizados por las autoridades públicas en el desarrollo de modelos de políticas públicas (PP) orientadas a la Responsabilidad social empresarial (RSE) en Europa, dirigidas a mejorar el medio ambiente y la cohesión social y que a su vez facilite el crecimiento económico estable y duradero, para ello se utilizó como metodología el paradigma Cualitativo, bajo un enfoque hermenéutico – interpretativo, cuyo método fue análisis de contenido. Se concluyó que los gobiernos, en todos sus niveles, tienen el papel de fomentar y promover la RSE, en el ejercicio de sus responsabilidades.Palabras clave: políticas públicas, responsabilidad social empresarial, Europa.Reflections on the models of public policy of Corporate Social Responsibility in Europe ABSTRACTIn this article intended to speak about the efforts made in the development of models of public policy (PP) oriented to corporate social responsibility (CSR) in Europe, aimed at improving the environment and social cohesion, so that in turn facilitate economic growth stable and long-lasting, was used as a methodology the qualitative paradigm, under an approach hermeneutic-interpretive, whose method was analysis of content. It was concluded that the public authorities, at all levels, have the role of encouraging and promoting CSR, in the exercise of their responsibilities.Keywords: public policy, corporate social responsibility, Europe.Reflexões sobre os modelos de políticas públicas sobre Responsabilidade Social Empresarial na Europa RESUMO No presente artigo, se expõe sobre os esforços feitos pelas autoridades públicas no desenvolvimento de modelos de políticas públicas (PP) orientadas a Responsabilidade Social das Empresas (RSE) na Europa, com vista a melhorar o meio ambiente e a coesão social e por sua vez, facilite o crescimento económico, estável e duradouro, para isto foi utilizada como metodologia o paradigma qualitativo, sob uma abordagem hermenêutica - interpretativa, cujo método foi à análise de conteúdo. Concluiu-se que os governos, em todos seus níveis, têm o papel de incentivar e promover a SER, no exercício das suas responsabilidades.Palavras-chave: políticas públicas, responsabilidade social empresarial, Europa.

The role of corporate social marketing

2017 ◽  
Vol 7 (3) ◽  
pp. 268-279 ◽  
Author(s):  
Michael Jay Polonsky
Keyword(s):  
Social Marketing ◽  
Social Outcomes ◽  
Positive Role ◽  
Content Type ◽  
Corporate Social Marketing ◽  
Marketing Activities ◽  
Corporate Social ◽  
The Impact ◽  
Valuable Role

PurposeThis commentary aims to discuss the potential role of corporate social marketing and identify instances where corporate involvement in social marketing is appropriate. This argument is based on the rationale that there should be a focus on the social outcomes of initiatives rather than on which organisations are delivering the message. Design/methodology/approachThe paper is conceptual and draws on previous marketing, social marketing and health-related literature to discuss the potential positive role of firms in social marketing. FindingsThe paper proposes that there are many instances where corporations can play a vital role in enhancing social outcomes, even though they too may benefit from these social marketing activities (defined as corporate social marketing). It is argued that corporate social marketing is not only appropriate but also may, in fact, be more effective than social marketing undertaken solely by non-profits or governments. However, it is also identified that there may be inappropriate corporate participation in social marketing. Practical implicationsTwo typologies are put forward to assist in evaluating the impact of firm behaviour on society and the situations where corporate social marketing may be more appropriate. These typologies may assist in identifying where firms can play a valuable role in social marketing activities. Social implicationsUse of the typologies proposed will assist in identifying where firms can play a valuable role in social marketing activities and bringing about social benefit. Originality/valueThe discussion of corporate involvement in social marketing generally has been positioned as negative and this paper identifies instances where corporate social marketing may not only be appropriate but also may, in fact, bring about better social outcomes than if the activities were undertaken by government or non-profits.

PERSPECTIVES FOR THE DEVELOPMENT OF CORPORATE SOCIAL RESPONSIBILITY IN THE SYSTEM OF PUBLIC GOVERNANCE

2018 ◽  
Author(s):  
Valentyna Kvasova ◽  
Keyword(s):  
Sustainable Development ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Public Administration ◽  
Public Life ◽  
Public Governance ◽  
Public Authorities ◽  
The Public ◽  
Public Administration Reform ◽  
Corporate Social

Intensive development of technologies, international relations, promotion of democratic values and implementation of effective governance mechanisms in public administration in Eastern Europe forms new trends in public life, entrepreneurship, public sphere and local self-government. The desire for sustainable development forces not only business organizations to change. At the same time, the institutions of public power are being transformed. Social responsibility extends to all spheres of public life. Corporate social responsibility of business, having one of the stakeholders as institutions of public administration, promotes the development of public-private partnership, activation of civil society, as well as gradually implemented in the activities of public authorities. Revision of the principles of the organization, taking into account stakeholders, including staff, becomes inherent in the public sector. The combination of the country's development strategies, the pursuit of sustainable development goals, public administration reform and local self- government are becoming key factors in the comprehensive and systematic development of corporate social responsibility in the public administration system. The article examines the fundamental content of corporate social responsibility in general, as well as the specifics and perspectives of its implementation in the activities of public administration and state enterprises.

International Conference "Ecology. Human. Society"

2017 ◽  
Author(s):  
Daniel Benatov
Keyword(s):  
Educational Process ◽  
Direct Access ◽  
Human Society ◽  
Public Authorities ◽  
State Institutions ◽  
The Public ◽  
Market Participants ◽  
New Information ◽  
Training Courses ◽  
Process Element

Our conference is the first project of Student Science Association, which was restored in our University in 1998. The main peculiarity of the conference is the student organizing committee. The conference was attended by representatives of Russia, Belarus, Sweden, Poland, Bulgaria, Armenia, Azerbaijan, Czech Republic, Lithuania, Latvia, Georgia, Iran, not mentioning hundreds of Ukrainian participants. We’re happy with the fact that our conference allows students to discover new information, which they wouldn’t find in training courses manuals; contrariwise businesses and organizations can get direct access to young and qualified staff. We believe that events like our conference are useful for the young scientists and also for the public authorities and businesses. Conference "Ecology. Human. Society "is a part of feedback between universities and market participants. The conference has overgrown limits of being simple educational process element. Today, it is a serious recruiting resource for state institutions and businesses - an important part of a mutually beneficial dialogue.

Public finance flow in contemporary Russia

2020 ◽  
Vol 26 (11) ◽  
pp. 2501-2523
Author(s):  
V.V. Smirnov
Keyword(s):  
Neural Network ◽  
Public Finance ◽  
Systems Approach ◽  
Management Decisions ◽  
Public Authorities ◽  
Cluster Analyses ◽  
The Public ◽  
National Wealth ◽  
Economic Formation

Subject. This article discusses the issues related to public finance. Objectives. The article aims to identify the determinants, indicators, and priorities of the public finance flow in contemporary Russia. Methods. For the study, I used the methods of statistical, neural network, and cluster analyses, and the systems approach. Results. The article identifies and describes the determining indicators of the main aggregates and balances of public finance, sources, and the use of funds. It establishes a link between the main aggregates and balances of public finance, defining the form and content of Russian capitalism. Conclusions. Understanding the issue and problem of public finance flow in contemporary Russia helps identify the reasons for the inability to transit to a capitalist socio-economic formation. The provisions of the study expand the scope of knowledge and develop the competence of public authorities to make management decisions on the distribution and redistribution of the value of a public product and part of the national wealth.

SUBJECTS AND OBJECTS OF PUBLIC MARKETING

2018 ◽  
Vol 1 (12) ◽  
pp. 260-270
Author(s):  
Yevgeny Victorovich Romat ◽  
Yury Volodimirovich Havrilechko
Keyword(s):  
Public Administration ◽  
Municipal Government ◽  
Executive Power ◽  
Marketing Concept ◽  
Public Authorities ◽  
Public Marketing ◽  
The Public ◽  
State Management ◽  
Management Concepts ◽  
The Subject

The article is devoted to research of theoretical problems of the concepts of the subject and object of public marketing. The definitions of these concepts are considered in the article, the evolution of their development is studied. The article provides an analysis of the main approaches to the notion of subjects and objects of public marketing, their relationship and role in the processes of public marketing. The authors proposes concrete approaches to their systematization. These approaches allow us to identify specific types of public marketing and their main characteristics. Relying on the analysis of the concept of “subject of public (state) management”, it is concluded that as bodies of state marketing, most often act as executive bodies of state power. In this case, the following levels of marketing subjects in the system of public administration are allocated: the highest level of executive power; Branch central bodies of executive power; Local government bodies; Separate government agencies. It is noted that the diversity of subjects of public marketing is explained, first of all, by the dependence on the tasks of the state and municipal government, the possibilities of introducing the marketing concept of these subjects and certain characteristics of the said objects of state marketing. It is noted that the concept of “subject of public marketing” is not always the identical notion of “subject of public administration”. First, not all public authorities are subjects of state marketing. In some cases, this is not appropriate, for example, in the activities of the Ministry of Defense of Ukraine or the Ministry of Internal Affairs of Ukraine. Secondly, state marketing is just one of many alternative management concepts, which is not always the most effective in the public administration system.

Marketing For Sustainability: A Conceptual Framework

2018 ◽  
Vol 8 (1) ◽  
Author(s):  
Dr.Pankaj Jain
Keyword(s):  
Social Marketing ◽  
Business Processes ◽  
Green Marketing ◽  
Marketing Social ◽  
Marketing Systems ◽  
Sustainable Marketing ◽  
Marketing Activities ◽  
The Mind ◽  
Marketing Principles

This paper is an attempt to put forward a roadmap to attain sustainable marketing through social marketing, green marketing and critical marketing. Social Marketing is an approach to decide the marketing strategies and activities keeping society’s long term welfare in the mind. Social and ethical concerns are at the centre of social marketing. Green Marketing is an approach to develop and market environmentally safer products and services in and introducing sustainability efforts in various marketing and business processes. At last, Critical Marketing is an approach that calls for analyzing marketing principles, techniques and theory using a critical theory based approach. This approach helps in regulating and controlling marketing activities with a focus on sustainability as it challenges and questions the existing capitalist and marketing systems so as to achieve a more sustainable marketing system.

The Right to Information in India Implementation and Impact

2015 ◽  
Vol 2 (1) ◽  
pp. 17
Author(s):  
_______ Naveen ◽  
_____ Priti
Keyword(s):  
Public Life ◽  
Public Authorities ◽  
The Public ◽  
Know How ◽  
The People ◽  
The Government ◽  
Right To Information ◽  
The Right ◽  
The Impact

The Right to Information Act 2005 was passed by the UPA (United Progressive Alliance) Government with a sense of pride. It flaunted the Act as a milestone in India’s democratic journey. It is five years since the RTI was passed; the performance on the implementation frontis far from perfect. Consequently, the impact on the attitude, mindset and behaviour patterns of the public authorities and the people is not as it was expected to be. Most of the people are still not aware of their newly acquired power. Among those who are aware, a major chunk either does not know how to wield it or lacks the guts and gumption to invoke the RTI. A little more stimulation by the Government, NGOs and other enlightened and empowered citizens can augment the benefits of this Act manifold. RTI will help not only in mitigating corruption in public life but also in alleviating poverty- the two monstrous maladies of India.

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