Is corporate social responsibility the privilege of developed market economies? Some evidence from Central and Eastern Europe

2010 ◽  
Vol 21 (2) ◽  
pp. 274-293 ◽  
Author(s):  
Petia Koleva ◽  
Nathalie Rodet-Kroichvili ◽  
Patricia David ◽  
Jana Marasova
Author(s):  
Roman Asatryan ◽  
Olga Březinová

This paper contributes to the knowledge on corporate social responsibility (CSR) initiatives of by businesses and its ability to influence their financial performance. Consequently, the main objective is to examine the relationship between CSR and financial performance in the airline industry in Central and Eastern Europe. The paper does not attempt to establish causality between CŚR and financial performance. The paper attempts to contribute to the existing knowledge in the field by examining the extent to which CSR relates to financial performance of airline firms. A sample of 20 audited financial statements of airline firms were selected randomly. The study analyzed the impact of CSR activities on the financial performance of firms. The Return on Equity (ROE) and Return on Assets (ROA) were used as indicators to measure financial performance of firms whiles the independent variables were Community Performance (CP), Environment Management System (EMS) and Employee Relations (ER). The study found that there is a significant positive relationship between CSR initiatives and financial performance measures. More specifically, there was found to be a positive relationship between the independent variables of CSR thus, CP, EMS and ER and the financial performance of airline firms in terms of the ROE and ROA.


2017 ◽  
Vol 45 (3) ◽  
pp. 35
Author(s):  
Dragan Ćoćkalo ◽  
Srđan Bogetić ◽  
Dejan Đorđević ◽  
Cariša Bešić

In this paper, the authors are analysing the effects of implementation of corporate social responsibility (CSR) concepts so far, both in Serbia and partly in other Central Europe countries. The companies in Central and Eastern Europe (CEE countries), in generaly, are familiar with the term CSR, but the application of tools and methods is different. Due to the comprehensive notion of CSR, the companies usually undertake philanthropic and voluntary activities, thus dealing with certain social problems. However, the concept of CSR itself encompasses much broader aspects, such as: environmental protection, care for employees’ satisfaction, application of international standards etc. In Serbia, managers are trying to keep up with the trend of CSR implementation, but unfortunately they still do not understand fully the scope of this concept, as well as its application for the development of the company’s competitiveness. Among the analiysis of trends in filed of CSR implementation, the central part of this paper is presentation of some results from research, conducted among managerial student polulation, in 2016.


Ekonomika ◽  
2005 ◽  
Vol 71 ◽  
Author(s):  
Laima Abromaitytė-Sereikienė

The issue of ethics in marketing continues to be a concern for marketing practitioners and researchers. Every business manager would probably agree that ethical implications are often inherent in marketing decisions. This fact has encouraged to turn to the topic of marketing ethics and to analyze the levels of marketing ethics. As an example of differences in the levels of marketing ethics in different countries, the situation in the old free market and in transition economies is compared. Because the analysis of marketing ethics adoption in the companies of transition economies still requires much research, the purposes of the paper are to present and define the levels on which decisions of marketing ethics are made by comparing the situation in transition and old free market economies, and to fill in the gap in the literature on marketing ethics in Lithuania by defining the main tendencies in the marketing ethics adaptation in this country.To attain the objectives of the paper, it presents the development of the theory of marketing ethics and a theoretical background of the levels of marketing ethics adaptation. The levels of marketing ethics are presented in the context of motivation theories and the corporate social responsibility. The paper will also provide scenarios according to which companies meet or should meet the questions pertaining to marketing ethics in the old market and transition economies.


2020 ◽  
Vol 5 (5) ◽  
pp. 121
Author(s):  
Ivan Parubchak ◽  
Nadiia Radukh

The purpose of this research is to investigate the processes of formation of corporate social responsibility in countries of transformation type in Eastern Europe and to study the perspectives of development of socially responsible investing based on studying the world experience in the field of corporate responsibility and the practices of its realization by economic entities in the world. The theoretical and methodological basis of the research is the dialectical method of cognition of the processes of formation of corporate social responsibility in transformation societies, using the experience of the foreign community in similar processes and the possibility of applying individual practices in domestic business. The following scientific methods were used in the research: abstract-logical, in particular, its methods of generalization, analogy, analysis and synthesis, induction and deduction for the formulation of theoretical generalizations of research results, formulation of conclusions and suggestions. Main objects of the study are: theoretical bases of formation and realization of mechanisms of state regulation of corporate social responsibility and socially responsible investing in the world and opportunities to apply their experience in the countries of Eastern Europe; determining the current level of corporate social responsibility at enterprises and organizations and assessing the prospects for their development and influence on socio-economic processes. Practical implications. The stakeholder theory is considered, which reveals the essence of corporate social responsibility in the process of satisfying interests and requirements of various counterparties that may affect the ultimate financial results of the enterprise. It is determined that the main causes of state regulation of corporate social responsibility are a moral obligation, sustainability, and reputation. Corporate social responsibility is an effective tool for enterprise development, as well as for the development of the process of state regulation and constructive dialogue with different social categories that enhances the investment attractiveness of the enterprise and strengthens its reputation, promotes effective labour relations and enhances productivity, supports the marketing policy and trust of the target audience by forming a positive opinion about products, works or services of the enterprise. Modern strategies on the basis of which companies perform the formation of their investment portfolios are considered (sustainable investment strategy, norms-based screening and exclusion of holding from investment universe, integration of ESG factors in financial analysis, impact investments, engagement and voting on sustainability matters). The issue of the undeveloped practice of submitting social reports and difficult public access to them by stakeholders is considered. A model for analysing the prospects of corporate social responsibility development at enterprises is proposed; corporate social responsibility strategy provides for the fulfilment of economic, social, and environmental goals for the successful implementation of corporate social responsibility and socially responsible investment initiatives.


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