Development of comprehensive program for the implementation of strategy to increase competitiveness in the global satellite communications market for Russian company

N V Komarova; S I Slav

doi:10.1088/1742-6596/1889/3/032001

Development of comprehensive program for the implementation of strategy to increase competitiveness in the global satellite communications market for Russian company

Journal of Physics Conference Series ◽

10.1088/1742-6596/1889/3/032001 ◽

2021 ◽

Vol 1889 (3) ◽

pp. 032001

Author(s):

N V Komarova ◽

S I Slav

Keyword(s):

Satellite Communications ◽

Russian Company ◽

Comprehensive Program

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Strategy for increasing the competitiveness of the Russian company in the global satellite communications market

Revista Amazonia Investiga ◽

10.34069/ai/2021.41.05.18 ◽

2021 ◽

Vol 10 (41) ◽

pp. 177-187

Author(s):

Natalia V. Komarova ◽

Sergey I. Slav

Keyword(s):

Market Segmentation ◽

Satellite Communications ◽

Logical Structure ◽

Global Market ◽

Practical Significance ◽

Russian Company ◽

Frequency Range ◽

Key Factors ◽

Initial Hypothesis ◽

Selection Of

The article shows the relevance of work on developing a strategy for increasing the competitiveness of Russian Satellite Communications Company (RSCC) and degree of development of the problem. The logical structure of the research was formed, including such components as the object, subject, initial hypothesis, goal, methodological foundations and practical significance of the research. The mission of the studied RSCC is presented. The essence of the process of strategic planning for increasing competitiveness is investigated and the possibilities of determining the goals and structure of the company are revealed. The reasons for the low economic efficiency of using a standing point in a geostationary orbit for Russian companies are revealed and possible solutions to these problems are identified. There is the system of indicators by which the company loses to its competitors. The market segmentation by frequency resource is presented. The technology of selection of the frequency range by the client is shown. The key factors of the company's success in the global market have been identified and compared using these factors with the main competitors.

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