Experimental Semiotics

Experimental Semiotics (ES) is a burgeoning new discipline aimed at investigating in the laboratory the development of novel forms of human communication. Conceptually connected to experimental research on language use, ES provides a scientific complement to field studies of spontaneously emerging new languages and studies on the emergence of communication systems among artificial agents. ES researchers have created quite a few research paradigms to investigate the development of novel forms of human communication. Despite their diversity, these paradigms all rely on the use of semiotic games, that is, games in which people can succeed reliably only after they have developed novel communication systems. Some of these games involve creating novel signs for pre-specified meanings. These games are particularly suitable for studying relatively large communication systems and their structural properties. Other semiotic games involve establishing shared meanings as well as novel signs to communicate about them. These games are typically rather challenging and are particularly suitable for investigating the processes through which novel forms of communication are created. Considering that ES is a methodological stance rather than a well-defined research theme, researchers have used it to address a greatly heterogeneous set of research questions. Despite this, and despite the recent origins of ES, two of these questions have begun to coalesce into relatively coherent research themes. The first theme originates from the observation that novel communication systems developed in the laboratory tend to acquire features that are similar to key features of natural language. Most notably, they tend (a) to rely on the use of symbols—that is purely conventional signs—and (b) to adopt a combinatorial design, using a few basic units to express a large number of meanings. ES researchers have begun investigating some of the factors that lead to the acquisition of such features. These investigations suggest two conclusions. The first is that the emergence of symbols depends on the fact that, when repeatedly using non-symbolic signs, people tend to progressively abstract them. The second conclusion is that novel communication systems tend to adopt a combinatorial design more readily when their signs have low degrees of motivation and fade rapidly. The second research theme originates from the observation that novel communication systems developed in the laboratory tend to begin systematically with motivated—that is non-symbolic—signs. ES investigations of this tendency suggest that it occurs because motivation helps people bootstrap novel forms of communication. Put it another way, these investigations show that it is very difficult for people to bootstrap communication through arbitrary signs.