Has tourism the resources and answers to a more inclusive society?
Purpose The purpose of this paper is to introduce the various papers in this issue and explain the pertinence of the strategic question. Design/methodology/approach A brief context for the strategic question is provided, as well as the issue alignment and a content analysis of the papers selected. Findings From the analysis of the papers selected for this theme issue, it becomes clear that destinations should reflect and work in a new model of tourism – more sustainable, innovative, responsible and supportive – adding value to the tourism ecosystem. Originality/value From various angles of analysis, the papers selected for this issue shed light on a relevant problem: the importance of tourist destinations in adopting a more inclusive approach. All tourist agents need to maintain their commitment to work together to promote universal accessibility and inclusiveness.