Lessons from companies and destinations while “surfing the wave of global tourism”
Purpose This paper aims to critically review the contributions made by the authors of the papers selected for this theme issue and to present the main lessons learnt, recommendations and key points for action by tourist destinations. Design/methodology/approach Content analysis of the papers presented in this theme issue was performed so as to review the most relevant contributions made by authors. Findings The massification of tourism is becoming a headache for many destinations. Portugal, increasingly fashionable, is no exception. Rising demand may seem very positive, at first glance, but it becomes a problem when there is no control or action plans that monitor results and anticipate growth. Practical implications This study provides knowledge about the perceptions and satisfaction of tourists while visiting Portugal, including the main aspects they valued and their satisfaction about Portugal’s main attributes. Originality/value A summary of the key ideas in the articles comprising this theme issue is presented, allowing for the identification of good practices by organizations and destinations that deal with the exponential growth of tourism that we are living today.