DECIDING TO DISCOVER ENTREPRENEURIAL OPPORTUNITIES: A MULTI-LEVEL INVESTIGATION BASED ON INFORMATIONAL ECONOMICS AND RESOURCE DEPENDENCE THEORY
Under what circumstance do entrepreneurs decide to discover entrepreneurial opportunities to start new businesses? Informational economics suggests when entrepreneurs possess prior specific knowledge, they decide to discover opportunities. This paper contributes to informational economics perspective by taking resource dependence theory into consideration. Utilizing a conjoint experiment and a multilevel analysis of 66 student entrepreneurs, we found that students’ prior specific knowledge significantly influences students’ decision to discover opportunities. Further, we found that power imbalance moderates the relationship between prior specific knowledge and students’ decisions to discover opportunities. Our paper has theoretical implications and practical implications for entrepreneurs, educators and policy makers.