Valérie par Valérie opens new critical paths which are fertile, though difficult to unpack. Published under the enigmatic and collective name La Rédaction, this book – whose main (or only) author seems to be Christophe Hanna – develops what we could call a viral critique, which seeks to occupy dominant ideologies to undermine them from within rather than oppose them with a new ideology. This article aims firstly to define Hanna's viral critique, based on his own theoretical works and Guy Debord's notion of spectacle as a social and economic mechanism. It then analyzes the specific form taken by that critique in Valérie par Valérie, where the author opposes the separation of literary and non-literary forms, as well as contemporary ultracapitalism and its political-economic ramifications. Finally, the ethical implications of this type of implicit critical exercise are explored through semioethics, in order to determine the efficiency of Hanna's project.