EVALUATION OF THE EFFECTIVENESS OF THE SMALL BUSINESS PRODUCT PORTFOL

The features and reserves of the accounting system of small business are investigated and identified, recommendations for its improvement are given from the standpoint of evaluating the effectiveness of the product portfolio. An economic and mathematical model for evaluating the effectiveness of a product portfolio has been developed

Sources and Methodologies for Micro, Small and Medium Enterprises Study in Brazil

This article uncovers relevant sources and methodologies to gather knowledge about micro, small and medium enterprises (MSME) in Brazil. To achieve its purpose, the text presents sources and methodologies. This type of study is relatively neglected concerning MSMEs. Until this moment, not much data has been reported about these companies’ categories, and even less in advanced research. Among the most significant data and methodology of addressing MSMEs in the country, the text highlights the surveys conducted by the Brazilian Institute of Geography and Statistics (IBGE), the Brazilian Micro and Small Business Support Service (SEBRAE), and the international annual research Global Entrepreneurship Monitor (GEM) a study on the entrepreneurial activity, which Brazil is part for more than 20 years. The Brazilian institutions, as well as consulting for those companies, collect key data that posteriorly become research sources. Also, when explaining how institutions chose and treated the data, they own specific methodologies regarding those businesses in Brazil. The paper also points out the importance of constant law monitoring, adjustment, and technology incentives. This article's contribution is to present a research methodology on MSME in Brazil with relevant data.

Factors affecting sustainable marketing on small business in the northern region of Iraq

Sustainable marketing is the promotion of environmental and socially responsible products, practices, and brand values. The main objective of this study is to investigate the factors affecting sustainable marketing on small business in the Northern-Iraq. The sample of the study includes all the workers in small businesses. The targeted sample size of the study is 400 workers who are selected randomly. A poll was planned and used to record data based on a Likert scale (five scores) incorporates the workers' characteristics regarding the sustainability factors. I evaluated the pre-prepared questions with the workers and managers of small business face-to-face. And also this questionnaire in the 2017 year collected. The data were analyzed with SPSS programs by utilizing methods containing descriptive statistics, Chi-square test. The outcomes demonstrated that the effective factors that sustainable marketing the workers in the small business are in accordance with the multidimensional structure of mental and sociological issues and perceiving every one of these undertakings and acing them and proposing and submitting arrangements make the errands and duties of the managers more difficult. Research included “Gender”, “Education”, “Extreme poverty “Attitudes and beliefs”, “Government intuition " and “Low”, a significant role insupportable promoting an independent company.

Multiplier elements of innovation: towards an innovation model in the Mexican micro and small business

Innovation is a fundamental strategy to generate and maintain a competitive position in the market, however, the companies’ ability to generate innovations is not an easy task, as there are different factors that influence it. Although several innovation models have been developed, no ad hoc models have been proposed to the conditions of micro and small enterprise, nor the structural conditions in developing countries. Therefore, the objective of this research is to identify and analyze the most relevant management factors that drive innovation in Mexican micro and small business. To this end, 594 micro and small businesses from the Laja-Bajío region belonging to the commercial sector, service and manufacture, were surveyed. Semi-structured interviews were conducted to identify their needs on innovation generation. The results show that technology management, marketing strategies and human resources management are the key elements to drive innovation in the MSEs (Micro and Small enterprises).

Combining weighted SMOTE with ensemble learning for the class-imbalanced prediction of small business credit risk

In small business credit risk assessment, the default and nondefault classes are highly imbalanced. To overcome this problem, this study proposes an extended ensemble approach rooted in the weighted synthetic minority oversampling technique (WSMOTE), which is called WSMOTE-ensemble. The proposed ensemble classifier hybridizes WSMOTE and Bagging with sampling composite mixtures to guarantee the robustness and variability of the generated synthetic instances and, thus, minimize the small business class-skewed constraints linked to default and nondefault instances. The original small business dataset used in this study was taken from 3111 records from a Chinese commercial bank. By implementing a thorough experimental study of extensively skewed data-modeling scenarios, a multilevel experimental setting was established for a rare event domain. Based on the proper evaluation measures, this study proposes that the random forest classifier used in the WSMOTE-ensemble model provides a good trade-off between the performance on default class and that of nondefault class. The ensemble solution improved the accuracy of the minority class by 15.16% in comparison with its competitors. This study also shows that sampling methods outperform nonsampling algorithms. With these contributions, this study fills a noteworthy knowledge gap and adds several unique insights regarding the prediction of small business credit risk.

International Dynamic Marketing Capabilities of Emerging-Market Small Business on E-commerce

For better export marketing strategies (EMS), companies mobilize their internal resources, which are managerial commitment, firm experience, and product uniqueness. However, Small businesses with constrained resources cannot be well explained with this view. So, more research on how small business come up with EMS have been called for. To explain how resource-restricted firms which rely heavely on entrepreneur, this study adopted the concept of dynamic managerial capabilities (DMCs) and resource versatility to better explain small business exports. We analyzed small businesses in Mongolia with qualitative research methods, including interviews with entrepreneurs and support organizations, site visits, and group discussions. We suggest international dynamic marketing capabilities (IDMCs), which are entrepreneurial orientation, networking capability, and versatile dynamic capability for small business. Theoretical and managerial implications are discussed.

Non-Formal Education for MSMEs based on Business Financial Management Counseling

Micro small business in Tegalarum village is one of the micro small business groups in Mranggen District, Demak Regency. The majority of these micro small business entrepreneurs do not have skills in the field of finance, especially cash flow statements (cash flow statements). Therefore, non-formal education activities are needed in the form of counseling aimed at providing non-formal education through an outreach approach to the preparation of cash flow reports so that these reports can be accounted for and accountable. ) which has been prepared by the Indonesian Institute of Accountants (IAI) as a standard compiler for cash flow reports, so that this report can later be accounted for and can be read by parties with an interest in the report. The activity method in the form of a participatory training approach is carried out through several activity steps, namely: counseling, training and monitoring and evaluation. As for the results of non-formal education activities through counseling that has been carried out, it is known that micro small business entrepreneurs in Tegalarum Village, Mranggen District, Demak Regency have been able to increase their knowledge and skills in making financial reports, especially cash flow reports.Usaha mikro kecil desa Tegalarum merupakan salah satu kelompok Usaha mikro kecil Kecamatan Mranggen Kabupaten Demak. Mayoritas pengusaha Usaha mikro kecil tersebut belum mempunyai skill dibidang finance khususnya cash flow statement (laporan arus kas). Oleh karena itu, dibutuhkan kegiatan pendidikan non formal berupa penyuluhan yang bertujuan memberikan pendidikan jon formal melalui pendekatan penyuluhan penyusunan laporan arus kas agar laporan tersebut dapat dipertanggungjawabkan dan akuntabel Dalam penyusunan laporan arus kas tersebut telah diatur dalam Pedoman Standar Arus kas kuntansi Keuangan (PSAK-45) yang telah disusun oleh Ikatan Akuntan Indonesia (IAI) sebagai penyusun standar laporan arus kas, agar laporan ini nantinya bisa dipertanggungjawabkan dan dapat dibaca oleh pihak-pihak yang berkepentingan terhadap laporan tersebut. Metode kegiatan dalam bentuk pendekatan participatory training dilakukan melalui beberapa langkah kegiatan. yaitu : penyuluhan, pelatihan dan monitoring serta evaluasi. Adapun hasil kegiatan pendidikan non formal mekalui penyuluhan yang telah dilaksanakan diketahui bahwa pengusaha Usaha mikro kecil desa Tegalarum Kecamatan Mranggen Kabupaten Demak sudah mampu meningkatkan pengetahuan dan ketrampilan dalam membuat laporan keuangan khususnya laporan arus kas.