Consumer Online Shopping Behaviour; Empirical Evidence from Malaysia

2014 ◽  
Vol 20 (10) ◽  
pp. 2319-2327
Author(s):  
Mohd Shoki Md Ariff ◽  
Michele Sylvester ◽  
Kamaruzaman Abdul Rahim ◽  
Norhayati Zakuan
Author(s):  
Mohd Shoki Md Ariff ◽  
Michele Sylvester ◽  
Norhayati Zakuan ◽  
Khalid Ismail ◽  
Kamarudin Mat Ali

2011 ◽  
Vol 35 (1) ◽  
pp. 113-133 ◽  
Author(s):  
Blanca Hernández ◽  
Julio Jiménez ◽  
M. José Martín

2018 ◽  
Author(s):  
Shiau Wei Chan ◽  
M. F. Ahmad ◽  
Izzuddin Zaman ◽  
Siti Sarah Omar ◽  
Rohaizan Ramlan ◽  
...  

2021 ◽  
Vol 9 (2) ◽  
pp. 407-424
Author(s):  
Seçil Toros

The debate on deceptive advertising is getting more critical alongside the proliferation of the Internet and global e-commerce. This study aims to portray the nature and variances of deceptive tactics employed in online shopping sites by utilising an original database and a content analysis. Findings verified that the use of online deceptive advertising practices is common among Turkish online-shopping sites. First and foremost, the study displayed the high propensity of advertisers to omit or obscure information within the online ad content. The findings also provided empirical evidence on the correlational nature of involvement level and price with the deception levels.


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