scholarly journals Marketing Agility: The Concept, Antecedents, and a Research Agenda

2020 ◽  
Vol 85 (1) ◽  
pp. 35-58 ◽  
Author(s):  
Kartik Kalaignanam ◽  
Kapil R. Tuli ◽  
Tarun Kushwaha ◽  
Leonard Lee ◽  
David Gal
Keyword(s):  
Research Agenda ◽  
Data Privacy ◽  
Future Research ◽  
Senior Managers ◽  
Privacy Concerns ◽  
Making Sense ◽  
Marketing Activities ◽  
Depth Interviews ◽  
Brand Consistency ◽  
The Way

Changes in the way customers shop, accompanied by an explosion of customer touchpoints and fast-changing competitive and technological dynamics, have led to an increased emphasis on agile marketing. The objective of this article is to conceptualize and investigate the emerging concept of marketing agility. The authors synthesize the literature from marketing and allied disciplines and insights from in-depth interviews with 22 senior managers. Marketing agility is defined as the extent to which an entity rapidly iterates between making sense of the market and executing marketing decisions to adapt to the market. It is conceptualized as occurring across different organizational levels and shown to be distinct from related concepts in marketing and allied fields. The authors highlight the firm challenges in executing marketing agility, including ensuring brand consistency, scaling agility across the marketing ecosystem, managing data privacy concerns, pursuing marketing agility as a fad, and hiring marketing leaders. The authors identify the antecedents of marketing agility at the organizational, team, marketing leadership, and employee levels and provide a roadmap for future research. The authors caution that marketing agility may not be well-suited for all firms and all marketing activities.

Paradox in Everyday Practice

2017 ◽  
Author(s):  
Jane Lê ◽  
Rebecca Bednarek
Keyword(s):  
Social Construction ◽  
Theoretical Approach ◽  
Research Agenda ◽  
Everyday Practice ◽  
Future Research ◽  
Theoretical Principle ◽  
Everyday Activity ◽  
Practice Turn ◽  
The Way

This chapter explores the shared ontological basis of the paradox and practices perspectives to advance the emerging “practice turn” in paradox. The authors outline the practice-theoretical approach to studying paradox by articulating four main principles that define its research agenda. These principles are social construction, everyday activity, consequentiality, and relationality. They describe each theoretical principle, explain its implications for the way paradox is understood and studied, and illustrate it with an example of existing work. Finally, they use these principles to reflect on the potential of a practice-based view of paradox, highlighting avenues for future research. Herein the authors review, integrate, and develop a foundation for practice-based studies of paradox.

scholarly journals An overview of systematic literature reviews in social media marketing

2019 ◽  
Vol 46 (6) ◽  
pp. 725-738 ◽  
Author(s):  
Jennifer Rowley ◽  
Brendan James Keegan
Keyword(s):  
Social Media ◽  
Research Agenda ◽  
Critical Evaluation ◽  
Critical Comment ◽  
Social Media Marketing ◽  
Future Research ◽  
Research And Practice ◽  
Making Sense ◽  
Future Research Agenda ◽  
Literature Reviews

Systematic literature reviews (SLRs) adopt a specified and transparent approach in order to scope the literature in a field or sub-field. However, there has been little critical comment on their purpose and processes in practice. By undertaking an overview of SLRs in the field of social media (SM) marketing, this article undertakes a critical evaluation of the SLR purposes and processes in a set of recent SLRs and presents a future research agenda for social media marketing. The overview shows that the purposes of SLRs include the following: making sense (of research in a field), developing a concept matrix/taxonomy and supporting research and practice. On SLR processes, while there is some consensus on the stages of the process, there is considerable variation in how these processes are executed. This article offers a resource to inform practice and acts as a platform for further critical debate regarding the nature and value of SLRs.

A sensemaking perspective on arts sponsorship decisions

2016 ◽  
Vol 6 (1) ◽  
pp. 68-87 ◽  
Author(s):  
Kate Daellenbach ◽  
Lena Zander ◽  
Peter Thirkell
Keyword(s):  
Middle Managers ◽  
Multiple Informants ◽  
Frames Of Reference ◽  
Future Research ◽  
Senior Managers ◽  
Content Type ◽  
Corporate Managers ◽  
Making Sense ◽  
Multiple Case

Purpose – The purpose of this paper is to better understand the sensemaking strategies of managers involved in making decisions concerning arts sponsorship. Design/methodology/approach – A qualitative, multiple case method is employed, using multiple informants in ten arts sponsorship decisions. Within and between case analyses were conducted and examined iteratively, along with literature to generate themes to guide future research. Findings – This study finds art sponsorships may be seen as ambiguous, cueing sensemaking; the sensemaking strategies of senior managers involve response to pro-social cues while middle managers draw on commercial benefit cues; sensebreaking and sensegiving are part of the process; and the actors and their interpretations draw from cues in the organisational frames of reference which act as filters, giving meaning to the situations. Research limitations/implications – This study presents a novel perspective on these decisions, focusing on the micro-level actions and interpretations of actors. It extends current understanding of sponsorship decision making, contributing to a perspective of managers responding to cues, interacting and making sense of their decisions. Practical implications – For arts managers, this perspective provides understanding of how managers (potential sponsors) respond to multiple cues, interpret and rationalise arts sponsorships. For corporate managers, insights reveal differences in sensemaking between hierarchical levels, and the role of interaction, and organisational frames of reference. Originality/value – This study is unique in its approach to understanding these decisions in terms of sensemaking, through the use of multiple informants and multiple case studies.

scholarly journals e-Wallet usage intensity and the determining factors during pandemics

2022 ◽  
Vol 10 (8) ◽  
pp. 94-99
Author(s):  
Arum Prasasti ◽  
Della Ayu Zonna Lia ◽  
Karunia Putri Nuari
Keyword(s):  
Content Analysis ◽  
Undergraduate Students ◽  
Research Agenda ◽  
Future Research ◽  
Key Factors ◽  
Future Research Agenda ◽  
Determining Factors ◽  
The Government ◽  
The Way

COVID-19 has changed the way we live to the extent of many choices in our lives. Physical distancing measurement that took place months, followed by restriction to travel, to reduce mobility, has been gradually implemented by the government of Indonesia. The e-wallet transaction by volume during the pandemic accounts for 1,7 million times with 67 total users in Indonesia. This study is comprehensive on previous research on 2020 with a smaller sample. This research is aimed to find out 1) the usage intensity of e-wallet amongst them and 2) to understand the underlying factors of using such e-wallet. The data is collected by interviewing 100 students in Universitas Negeri Malang, Indonesia. The data was then analyzed using NVIVO and interpreted using content analysis to reach the objective of this research. It is found out that 1) undergraduate students use it quite frequently, and 2) three key factors as the determining factors, namely practicality efficiency, and discount. This research aims to contribute to the digital payment literature and future research agenda on e-wallet amongst undergraduate students during pandemic and post-pandemic.

scholarly journals Trust and The Acquisition and Use of Public Health Information

2021 ◽  
Author(s):  
Stephen Holland ◽  
Jamie Cawthra ◽  
Tamara Schloemer ◽  
Peter Schröder-Bäck
Keyword(s):  
Public Health ◽  
Health Information ◽  
Data Privacy ◽  
Empirical Work ◽  
Personal Data ◽  
Health Data ◽  
Privacy Concerns ◽  
External Threats ◽  
Trust In Institutions ◽  
The Way

AbstractInformation is clearly vital to public health, but the acquisition and use of public health data elicit serious privacy concerns. One strategy for navigating this dilemma is to build 'trust' in institutions responsible for health information, thereby reducing privacy concerns and increasing willingness to contribute personal data. This strategy, as currently presented in public health literature, has serious shortcomings. But it can be augmented by appealing to the philosophical analysis of the concept of trust. Philosophers distinguish trust and trustworthiness from cognate attitudes, such as confident reliance. Central to this is value congruence: trust is grounded in the perception of shared values. So, the way to build trust in institutions responsible for health data is for those institutions to develop and display values shared by the public. We defend this approach from objections, such as that trust is an interpersonal attitude inappropriate to the way people relate to organisations. The paper then moves on to the practical application of our strategy. Trust and trustworthiness can reduce privacy concerns and increase willingness to share health data, notably, in the context of internal and external threats to data privacy. We end by appealing for the sort of empirical work our proposal requires.

The COVID-19 response: considerations for future humanitarian supply chain and logistics management research

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Denise D.P. Thompson ◽  
Renata Anderson
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Research Agenda ◽  
A Priori ◽  
Future Research ◽  
Chain Management ◽  
Content Type ◽  
Future Research Agenda ◽  
Humanitarian Supply Chain ◽  
The Way

PurposeThe purpose of this paper is three-fold: (1) this editorial viewpoint gives context to the manuscripts included in this special issue on pandemics and epidemics. (2) The viewpoint frames a research agenda for the vital work necessary to understand and make the humanitarian supply chain more resilient. (3) The authors hope that the viewpoint as well as the included papers contribute to the dialogue and facilitate a research program over the short- to medium-term about mass complex disasters, including epidemics and pandemics, and their effects on the humanitarian supply chain and logistics.Design/methodology/approachThe paper examines COVID-19 response by focusing on the USA as a mini case study. It utilizes contemporaneous reporting in USA newspapers between February and July of 2020. Reports made during an incident or event provide some of the most accurate records of that event and point to gaps in our understanding of research in the humanitarian supply chain.FindingsThe novel COVID-19 pandemic highlights unanticipated ways that pandemics and epidemics impact HLSCM and display the supply chain's fragility in stark terms. The paper layouts some of the thematic issues that emerged from COVID-19 that could point the way for future research in the field in the short run.Research limitations/implicationsThe articles accessed for the paper dated February–July 2020. With the pandemic ongoing, many more thematic areas or more enduring ones might surface that could change the direction of the findings or recommendations. In addition, relying on secondary sources like newspapers for this research largely depends on the quality of the reports. Moreover, newspaper articles are not as scientifically robust as are academic journals as some. The viewpoints could be biased. It is also difficult to verify the best news sources, if they are not known a priori.Practical implicationsThematic lessons from America's COVID-19 impact set the stage for future research agenda in the humanitarian supply chain and logistics response over the next few years. There will be other pandemics. The question is not if, but when.Social implicationsThe COVID-19 pandemic makes it impossible for us to ignore the link between the global supply chain, natural and human-made disasters, including epidemics and pandemics, environmental degradation and deforestation.Originality/valueThe paper's originality lies it being one of the first, if not the first, to deal with this topic within the operations/logistics/supply chain management field. It therefore helps to pave the way for other perspectives and approaches to understand and advance the field of humanitarian logistics and supply chain management.

scholarly journals Does the privacy paradox exist? Comment on Yu et al.’s (2020) meta-analysis

2020 ◽  
Author(s):  
Tobias Dienlin ◽  
Ye Sun
Keyword(s):  
Research Agenda ◽  
Meta Analysis ◽  
Open Science ◽  
Future Research ◽  
Research Model ◽  
Privacy Concerns ◽  
Science Practices ◽  
Privacy Paradox ◽  
Privacy Risks ◽  
And Behavior

In their meta-analysis on how privacy concerns and perceived privacy risks are related to online disclosure intention and behavior, Yu et al. (2020) conclude that “the ‘privacy paradox’ phenomenon [...] exists in our research model” (p. 8). In this comment, we contest this conclusion and present evidence and arguments against it. We find three areas of problems: (1) flawed logic of hypothesis testing; (2) erroneous and implausible results; (3) questionable decision to use only the direct effect of privacy concerns on disclosure behavior as evidence in testing the privacy paradox. In light of these issues and to help guide future research, we propose a research agenda for the privacy paradox. We encourage researchers to (1) go beyond the null hypothesis significance testing (NHST), (2) engage in open science practices, (3) refine theoretical explications, (4) consider confounding, mediating, and boundary variables, and (5) improve the rigor of causal inference. Overall, while we value this meta-analytic effort by Yu et al., we caution its readers that, contrary to the authors’ claim, it does not offer evidence in support of the privacy paradox.

Privacy concerns in E-commerce: A taxonomy and a future research agenda

2019 ◽  
Vol 30 (3) ◽  
pp. 629-647 ◽  
Author(s):  
Ruwan Bandara ◽  
Mario Fernando ◽  
Shahriar Akter
Keyword(s):  
Research Agenda ◽  
Future Research ◽  
Privacy Concerns ◽  
Future Research Agenda

Stopping the “pendulum effect” in CLIL research: Finding the balance between Pollyanna and Scrooge

2017 ◽  
Vol 8 (1) ◽  
pp. 79-99 ◽  
Author(s):  
María Luisa Pérez Cañado
Keyword(s):  
Research Agenda ◽  
Research Finding ◽  
Applied Linguistics ◽  
Future Research ◽  
Integrated Learning ◽  
Policy Borrowing ◽  
Future Research Agenda ◽  
Incorrect Data ◽  
The Way

AbstractThis article examines the appearance of the “pendulum effect” in the CLIL research arena and makes a case for a balanced, disinterested, and methodologically sound approach to continue driving the CLIL agenda forward. It is written as a response to the steady stream of criticism to which CLIL research has recently been subjected and which is primarily embodied by Bruton (Is CLIL so beneficial, or just selective? Re-evaluating some of the Research. System 39. 523–532 (2011b), CLIL: Some of the reasons why... and why not. System 41. 587–597 (2013), CLIL: Detail matters in the whole picture. More than a reply to J. Hüttner and U. Smit (2014). System 53. 119–128 (2015)) and Paran (Content and language integrated learning: Panacea or policy borrowing myth? Applied Linguistics Review 4(2). 317–342 (2013), on whose articles it focuses in order to redress the balance on the chief three fronts which these authors explore: CLIL characterization, implementation, and investigation. Within each one, it counters incorrect data and biased interpretations, updates obsolete information which renders certain arguments invalid, and identifies and provides solutions to the main caveats in the CLIL research hitherto conducted. The ultimate aim is to illustrate how we should neither harbor an excessively optimistic view on the way CLIL is playing out nor maintain an overly dismal outlook on the feasibility of its implementation, and to carve out a future research agenda in order to bring the pendulum to a standstill through solid, unskewed, and unbiased CLIL research.

Sign in / Sign up

Export Citation Format

Share Document