Information Processing Models of Consumer Behavior
1970 ◽
Vol 7
(3)
◽
pp. 370-376
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Keyword(s):
Using the Newell, Shaw, and Simon postulates for an information processing theory of human problem solving, decision net models were constructed for two individual consumers’ choices of grocery products. The models were tested against actual data, and the resulting predictions were highly accurate.
2019 ◽
1973 ◽
Vol 36
(1)
◽
pp. 226-226
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Keyword(s):