Selling Activity and Sales Position Taxonomies for Industrial Salesforces
1986 ◽
Vol 23
(3)
◽
pp. 261-270
◽
The author develops a comprehensive inventory of selling activities and uses it to analyze the jobs of 1393 salespeople employed by 51 industrial selling organizations. He also develops a taxonomy of sales activities based on frequency of occurrence of 121 sales activities. In addition, a taxonomy of six industrial sales jobs is created from configurations of sales activity factors. Managerial implications of the findings are discussed and directions for further research are proposed.
1990 ◽
Vol 48
(4)
◽
pp. 1064-1065
Keyword(s):
1981 ◽
Vol 12
(3)
◽
pp. 139-144
◽
Keyword(s):
1986 ◽
Vol 25
(04)
◽
pp. 222-228
◽
2019 ◽
Vol 10
(5)
◽
pp. 421-437
2020 ◽
Vol 5
(1)
◽
pp. 41
2016 ◽
Vol 4
(4)
◽
pp. 43
2018 ◽
Vol 34
(5E)
◽