This chapter intends to describe the case of the MIEC virtual exhibition as well as reflect upon the relevance of ICT, namely Google Arts and Culture, for the promotion of cultural heritage tourism. In this vein, the authors will first approach the issues of cultural tourism and ICT, exploring how virtual exhibitions and digitization have become an important tool to empower institutions and audiences. Secondly, the authors will present, discuss, and assess the project-based learning (PBL) activities, starting with the presentation of the platform, its advantages and disadvantages for learning and teaching. Then, the authors will analyze some of the results obtained from a pedagogical perspective by scrutinizing students' surveys and opinions. These results will also report on the research outcomes of the project, and an accountability of its marketing purposes will be proposed. The chapter will finally put forward the limitations of this ongoing project and intended future research, suggesting how similar projects can be implemented, managed, and assessed.