Writing for the audience or for public relations? How lifestyle editors perceive expectations about their professional role and manage potential for conflict

Journalism ◽  
2022 ◽  
pp. 146488492110675
Author(s):  
Benno Viererbl
Keyword(s):  
Public Relations ◽  
Role Conflict ◽  
Professional Role ◽  
Structured Interviews ◽  
Role Conflicts ◽  
Boundary Area

Lifestyle journalists work in a boundary area between journalistic and commercial interests. They report journalistically on lifestyle topics such as travel, food, or fashion, while also incorporating promotional content and public relations concerns, either because reporting on lifestyle topics would otherwise not be possible or because their publications depend economically on commercial partners. These differing demands could lead to role conflicts for the editors of lifestyle magazines. This study investigates how lifestyle editors perceive expectations regarding their professional role and whether diverging expectations lead to role conflicts. To answer these questions, qualitative semi-structured interviews were conducted with lifestyle editors from Germany. The results show that lifestyle editors aim primarily to entertain, spread positivity, and inspire their readers, while attempting to report independently and objectively. However, commercial expectations compromise these norms, leading to perceptions of role conflict.

Voice of the management or employee advocate? How editors of employee magazines see their professional role

2018 ◽  
Vol 23 (1) ◽  
pp. 51-65 ◽  
Author(s):  
Thomas Koch ◽  
Jana Vogel ◽  
Nora Denner ◽  
Sarah Encarnacao
Keyword(s):  
Public Relations ◽  
Professional Role ◽  
Two Dimensions ◽  
Structured Interviews ◽  
Role Conflicts ◽  
Content Type ◽  
Independent Information ◽  
The One ◽  
Positive Presentation

Purpose Editors of employee magazines work in a grey area between public relations and journalism. On the one hand, they need to accommodate the company management’s interest in a positive presentation; on the other, they must meet the employees’ need for objective and independent information. Although employee magazines reach millions of recipients every day, its editors have rarely been the focus of academic work. The purpose of this paper is to change this and scrutinise the way the editors view their professional role and the role conflicts to which they are subjected. Design/methodology/approach We conduct 15 qualitative semi-structured interviews with editors of employee magazines to analyse their professional role and possible conflicts in their work. Findings The editors’ self-concept varies significantly along two dimensions, which the authors use as the basis for distinguishing four types: the management ambassador, the employee representative, the mediator and the service provider. Originality/value The study sheds light on employee magazines, a medium between public relations and journalism that has not been analysed before. It helps to specify the role of these magazines and its editors’ between the expectations of the management and the employees.

How much journalism is in brand journalism? How brand journalists perceive their roles and blur the boundaries between journalism and strategic communication

Journalism ◽  
2021 ◽  
pp. 146488492110298
Author(s):  
Thomas Koch ◽  
Benno Viererbl ◽  
Charlotte Schulz-Knappe
Keyword(s):  
News Media ◽  
Brand Image ◽  
Strategic Communication ◽  
Professional Role ◽  
Structured Interviews ◽  
Communication Tools ◽  
Role Conflicts ◽  
Work Routines ◽  
Production And Distribution ◽  
Brand Journalism

An increasing number of companies and other organizations publish their own news media that resemble journalistic media in terms of content, language and design. The production and distribution of these publications are often referred to as brand journalism. However, although these publications look a lot like journalistic media, they are used as strategic communication tools: They represent and legitimize an organization’s interests and aim to improve brand image, build relations with customers or increase sales. Thus, brand journalism blurs the boundaries between journalism and strategic communication. The present study focuses on brand journalists and analyses their work routines, professional role perceptions and possible role conflicts. To this end, we conducted qualitative semi-structured interviews with editors of corporate magazines. The interviewees described quite strong parallels to journalistic work routines and asserted their orientation toward journalistic norms (e.g. autonomy, unbiased reporting); however, these norms were regularly undermined when the topics covered centred on their own or their clients’ organizations. Most interviewees described large parts of their professional identity as journalistic, but were also aware that they were in a hybrid role between journalism and strategic communication. This hybrid role is associated with a range of expectations that can lead to role conflicts.

scholarly journals Marketing in the Tax Administration in Albania

2013 ◽  
Vol 60 (1) ◽  
pp. 67-78
Author(s):  
Elfrida Manoku ◽  
Mimoza Kalia
Keyword(s):  
Public Relations ◽  
Public Management ◽  
Management Approach ◽  
Structured Interviews ◽  
Non Profit ◽  
Public Marketing ◽  
Government Organizations ◽  
Marketing Model ◽  
Marketing Function ◽  
Directors And Officers

Abstract After the late 1970s the marketing discipline has known a considerable expansion and application not only in private sector but also in public or non-profit sector. Currently the debate is focused on how to better integrate the marketing concept and marketing function into the activities of government organizations as means of increasing the effectiveness of the delivery of public policy and citizens satisfaction. Public marketing is a new concept for the Albanian reality and very slowly is entering into the management approach. The aim of this paper is to evaluate how much is known and accepted the concept of marketing in the Albanian public sector and if this level of acceptance or rejection is reflected in the use of marketing strategies and tactics as instruments of public management. After a critical review of the literature about the last trends and research in this issue, qualitative methods are used through a case study in General Directorate of Taxation in Albania. In depth semi-structured interviews with several senior directors and officers were conducted to see the level of perceptions and practices thorough the major departments of this Institution. From the analysis of data gathered resulted that marketing is mostly equated with public relations function and was considered unnecessary and as a significant consumer of public funds. A number of recommendations are given on how to build an efficient marketing model for the General Directorate of Taxation in order to help increasing efficiency and quality of service to citizens.

scholarly journals Dual Role Conflict and Social Support on the Performance of Women Entrepreneurs with Disabilities During the Covid-19 Pandemic (An Initial Research)

2021 ◽  
pp. 12-21
Author(s):  
Penny Handayani ◽  
Benedicta Evienia ◽  
Sri Hapsari Wijayanti ◽  
Regina Widyani ◽  
Frenicha Frenicha
Keyword(s):  
Social Support ◽  
Role Conflict ◽  
Women Entrepreneurs ◽  
Business Performance ◽  
Dual Role ◽  
Snowball Sampling ◽  
Female Entrepreneurs ◽  
Role Conflicts ◽  
The Family ◽  
Initial Research

During the COVID-19 pandemic, many female entrepreneurs are trying to maintain their household financial cycles from the businesses they own. Therefore, they need social support from their family and environment to maintain the business performance that they had built before the COVID-19 pandemic. This research is the initial research of a large umbrella of research with the topic of Analysis of the Effect of Multiple Role Conflicts on Performance Women Entrepreneurs During the COVID-19 Pandemic with Social Support as Moderating Variable. This study examines the picture of dual role conflict and social support on the performance of women entrepreneurs with disabilities during the Covid-19 pandemic. The outputs are expected to help women entrepreneurs with disabilities maintain their business performance by reducing dual role conflicts and getting social support from the surrounding environment. Data collection was carried out with a qualitative approach with snowball sampling which was taken through interviews with six selected respondents. The characteristics of the sample are: 1) Female: married and (was) married, has at least 1 child, 2) Have a business/entrepreneurship for at least the last 6 months, 3) People with hearing disabilities, and 4) Domiciled on the island of Java. Based on the results of the study, the effect of multiple roles on the performance of women entrepreneurs was slightly felt in families with children aged over 12 years, while housewives who had children under 12 years had a considerable influence. The performance of women entrepreneurs during the Covid-19 pandemic has increased, this is due to declining economic conditions. While forms of social support that help women entrepreneurs to maintain their performance as entrepreneurs during the Covid-19 pandemic are instrumental support, informational support, emotional support, and positive assessments obtained from family and friends. Social support is the main thing for women entrepreneurs to overcome dual role conflicts in their families, the social support they get comes from the family so that dual role conflicts in the family do not occur in women entrepreneurs.

HRM policies play critical role workers in reducing staff turnover in Chinese hotels

2020 ◽  
Vol 28 (6) ◽  
pp. 29-30
Keyword(s):  
Public Relations ◽  
Critical Role ◽  
Retention Rates ◽  
Staff Turnover ◽  
Staff Retention ◽  
Structured Interviews ◽  
High Turnover ◽  
Content Type ◽  
The Difference ◽  
The Impact

Purpose The authors wanted to study hotels because of the alarmingly high turnover of staff, which varies between 22% and 80% across countries. They said previous studies of the importance of HRM had addressed other different sectors in the hospitality industry. Design/methodology/approach The authors carried out semi-structured interviews with eight males and seven females aged between 23 and 52 years old. They were all at junior, or mid-management, level. They had experience of working in a lot of different departments, including marketing, HRM, front office, public relations and finance. The interviews of between 45 minutes and an hour were carried out in cafes. All names were changed in the paper. Findings The in-depth interviews revealed that the way in which HR departments implement policies makes all the difference to staff retention rates. The authors said their study demonstrated the powerful role of HR departments in hotels and that hotel employees expected them to play proactive roles in promoting their wellbeing at work. Originality/value Studies of the impact of HRM on staff turnover in the hotel sector in China have been rare.

Artificial Intelligence: A Strategic Disruption in Public Relations

2019 ◽  
Vol 14 (3) ◽  
pp. 196-213 ◽  
Author(s):  
Geetanjali Panda ◽  
Ashwani Kumar Upadhyay ◽  
Komal Khandelwal
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Public Relations ◽  
Structured Interviews ◽  
Relevant Research ◽  
Research Papers ◽  
Research And Practice ◽  
Mass Personalization

This article discusses the concept, benefits, application, impact and role of artificial intelligence (AI) in public relations (PR) industry. It examines the application of AI-based systems and their role as strategic disruption in the PR industry. This article is based on qualitative semi-structured interviews of 31 PR professionals and is grounded in the insights from the review of relevant research papers, articles, and case studies. It highlights the developments in research and practice related to AI application in the PR industry. AI-powered systems can scan social media and are smart, intelligent and experts in handling queries. These AI-enabled systems can post responses on social media in real time for the client and manage the crisis. With AI, PR professionals can save time spent on mundane activities like creating media lists, scheduling meetings and sending follow-up emails. Mass personalization and customization using AI are improving the effectiveness of PR activities. It is too early to say whether AI will act as strategic disruption in the PR industry. Based on the insights and discussion in this article, the PR professionals and researchers can make decisions on whether to invest in AI tools and solutions.

Internal communication education in universities of applied sciences in the Netherlands

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bram Hendrawan ◽  
Marjon Elshof ◽  
Lisanne Verkuil
Keyword(s):  
Applied Sciences ◽  
The Netherlands ◽  
Public Relations ◽  
Professional Associations ◽  
Internal Communication ◽  
The State ◽  
Structured Interviews ◽  
Content Type ◽  
Academic Knowledge ◽  
Universities Of Applied Sciences

PurposeA growing body of scholarly research focuses on internal communication (IC), which, over the past decade, has become an important specialisation within the field of communication. However, little scholarly attention has been paid to IC education, resulting in a lack of academic knowledge about the state of IC education. This paper focuses on investigating IC education in communication studies curricula at Dutch universities of applied sciences.Design/methodology/approachUsing a combination of content analysis of IC modules in Bachelor of Communication programmes (n = 19) and qualitative analysis of semi-structured interviews with IC educators (n = 8), this article sheds lights on the contours of IC education and its relationship with practice.FindingsEducation has become an integral part of the IC profession in the Netherlands. The analysis shows that while the modules address some important topics found in the literature on IC, there are some gaps. In regard to knowledge topics, the modules reflect broader trends in IC by addressing important topics like change management, internal branding and digitalisation. However, there is a gap in the competencies in the modules and what is considered important in the literature.Practical implicationsThe findings can help educators improve the quality of their curriculum. For IC practitioners, professional associations in particular, this paper provides insight into the state of education of future IC professionalsOriginality/valueStudies that look at the education of communication professionals have focused mainly on the field of public relations. This paper reports on the first empirical study to investigate the state of IC education in the context of higher education.

Inclusive Education for Students with Severe Disabilities

1997 ◽  
Vol 18 (3) ◽  
pp. 133-142 ◽  
Author(s):  
June E Downing ◽  
Joanne Eichinger ◽  
Lllly J Williams
Keyword(s):  
Inclusive Education ◽  
Elementary School Principals ◽  
Severe Disabilities ◽  
Professional Role ◽  
General Educators ◽  
Future Research ◽  
Educational Programming ◽  
Structured Interviews ◽  
Students With Severe Disabilities ◽  
Different Levels

Structured interviews were conducted with elementary school principals, general educators (k-6), and special educators at different levels of inclusive educational programming to determine perceptions toward inclusive education for learners with severe disabilities. Comments from the 27 participants were categorized according to the main questions asked during the interviews, with similar comments aggregated per category. Comparisons made by professional role and level of implementation regarding inclusive education revealed several concurring statements as well as some discrepancies. Differences in perception of inclusive education for students with severe disabilities across professional role and level of implementation of respondents are described. Implications for future research and inclusive educational practices are discussed.

scholarly journals BEING WOMEN AND BEING DEMENTIA CAREGIVERS: SELF-CONCEPTS IN THE MAKING OF VIETNAMESE FEMALE CAREGIVERS

2019 ◽  
Vol 3 (Supplement_1) ◽  
pp. S918-S918
Author(s):  
Trang T Nguyen
Keyword(s):  
The Self ◽  
Sociocultural Context ◽  
Structured Interviews ◽  
Moral Self ◽  
Dementia Caregivers ◽  
Role Conflicts ◽  
Cultural Traditions ◽  
Face To Face ◽  
The Feminine

Abstract In Vietnam, the majority of dementia caregivers are women. They play multiple social roles, and confront role conflicts and caregiving burdens with insufficient social supports. Dementia caregiving alters their self-concepts, or who they think they are. This paper aims to explore self-concepts of Vietnamese female caregivers of older relatives with Alzheimer’s Disease (AD). In total, 21 face-to-face, semi-structured interviews, including six follow-up interviews, with 13 Vietnamese female caregivers of older patients with AD were conducted. These 13 caregivers were from 44 to 71 years old, mostly spouses of the patients with AD (n = 8), and retired (n = 9). Thematic coding procedure and the program MaxQDA12 were used for data analysis. Results show that the self-concepts of female caregivers in dementia care were complex, contextualized, and manifested in different aspects. First, self-concepts of these female caregivers were the outcome of the interactions between the guided-self and the performed-self. Their guided-self was the self that their social norms and cultural traditions told them about who they should be, while their performed-self was the self they demonstrated to the outside world. The mismatch between these two types of self caused distress among caregivers. Second, caregivers’ self-concept was the combination of the three key types of the self: the moral-self (a filial daughter or a responsible wife); the feminine-self (a patient and graceful women); and the worthy-self (a devoted and helpful caregiver). Understanding Vietnamese women’s self-concepts associated with their sociocultural context will better inform the development of support programs for them.

Interrelations among Gender-Role Conflict, Typicality of Occupations, and Self-Esteem

2001 ◽  
Vol 89 (3) ◽  
pp. 489-494 ◽  
Author(s):  
Ruth Rustemeyer
Keyword(s):  
Gender Role ◽  
Role Conflict ◽  
Gender Role Conflict ◽  
Vocational Training ◽  
Self Esteem ◽  
Role Conflicts ◽  
Work Settings

The present study was conducted with 549 women and men who were employed in gender-typical occupations or who were in vocational training, further qualification, or retraining for one of these job. We examined whether a gender-typical occupation is related to gender-role conflicts of women and men in work settings and whether self-esteem moderates the experiences of conflict. Generally, we cannot confirm influence of gender-typical jobs on experience of conflict. The results, however, supply evidence for the fact that women experience higher gender-role conflicts than men in all occupations. Women and men of low self-esteem engaged in typically female occupations experience especially high gender-role conflict.

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