McLuhan on Shakespeare and Shakespeare as McLuhan

2021 ◽  
Vol 20 (4) ◽  
pp. 421-426 ◽  
Author(s):  
David Linton

Over 400 years ago, during the early days of the print revolution, William Shakespeare offered insights into the media environment of his times. Though he was a poet and playwright, his observations were strikingly similar to those of Marshall McLuhan in the twentieth century. In every one of his plays there appear media references: books, letters, reading and writing. This essay examines how he viewed the impact of literacy and printing on both individuals and the society at large.

2021 ◽  
Vol 20 (1) ◽  
pp. 19-32
Author(s):  
Steven Hicks

Inspired by Marshall McLuhan, pianist Glenn Gould dedicated his career to polemics against the concert hall tradition. Through radio/television broadcasts, written works and contentious recorded catalogue, Gould advocated adoption of the new electric media environment of the mid-twentieth century, challenging musical traditions of centuries past. Gould also used telephonic technology to mediate contact with the outside world. Gould has been acknowledged by such authors as Paul Théberge as putting into practice the ideas of Marshall McLuhan. In this study, I follow Robert Logan’s work in media ecology and general systems and investigate Gould’s polemics through systems theory. In particular, I employ Niklas Luhmann’s theory of social systems, offering a model of society through which we may observe the effects of electric technology via the notion of functional de-differentiation of social systems as discussed by authors such as Erkki Sevänen. I suggest that Gould’s polemics are not just commentary on musical tradition but the media environments in which those traditions arose and show how we too can find solace in sound.


2020 ◽  
pp. 11-21
Author(s):  
Aleksander V. Zemlyanskiy

The article analyzes the current state of media in its various aspects: communicative, economic, functional, informative and others. Modern media reality is fixed on the basis of data from leading domestic and foreign media analysts and media groups and is considered in the context of the processes occurring in business, politics and society. Among the factors influencing the state of modern media, the following are considered: a decrease in the number of local news and demand for news of an international scale; pressure on journalists from politicians, businessmen, famous cultural and sports figures; changes in the ratio of demand for entertainment and news content; various ways of monetizing content used by modern media and media groups, as well as the audience’s reaction to these methods; implementation of the latest technologies in the processes of creating and promoting media. The article also considers the effects of various factors on the modern media environment. Based on the study of these data, the article provides forecasts of future media development trends. The situation with the coronavirus pandemic, its role in the news agenda, and the impact on content producers and the audience are considered as a separate factor of influence on the media environment.


Author(s):  
Scott A. Trudell

Vocal music was at the heart of English Renaissance poetry and drama. Virtuosic actor-singers redefined the theatrical culture of William Shakespeare and his peers. Composers including William Byrd and Henry Lawes shaped the transmission of Renaissance lyric verse. Poets from Philip Sidney to John Milton were fascinated by the disorienting influx of musical performance into their works. Musical performance was a driving force behind the period’s theatrical and poetic movements, yet its importance to literary history has long been ignored or effaced. Unwritten Poetry reveals the impact of vocalists and composers upon the poetic culture of early modern England by studying the media through which—and by whom—its songs were made. In a literary field that was never confined to writing, media were not limited to material texts. Scott Trudell argues that the media of Renaissance poetry can be conceived as any node of transmission from singer’s larynx to actor’s body. Through his study of song, Trudell outlines a new approach to the Renaissance poetry and drama that is grounded not simply in performance history or book history but in a more synthetic media history.


2017 ◽  
Vol 8 (2) ◽  
pp. 1-16 ◽  
Author(s):  
Theodora Maniou ◽  
Kosmas Panagiotidis ◽  
Andreas Veglis

While the phenomenon of selfie photographs in the media has been extensively analysed by academics, Selfie Journalism was recently introduced and constitutes one of the most notable phenomena within the digital media environment, raising a number of issues relating to notions of infotainment and impartial reporting, especially in ‘difficult' sectors, such as politics. This paper identifies the specific characteristics of Selfie Journalism in political reporting. Based on both quantitative and qualitative research, the study analyses these characteristics in the period of parliamentary elections of 2016 in Cyprus. The aim of the study is dual: first, to examine the extensive use of Selfie Journalism by candidates themselves in political campaigning and, secondly, to examine the impact of this phenomenon upon the media and, in turn, media engagement in such political tactics. The greater scope of this study evolves around the argument that Selfie Journalism, as a new species of participatory journalism, has penetrated the media in an effort to attract larger audiences.


Journalism ◽  
2021 ◽  
pp. 146488492110368
Author(s):  
Arzu Geybulla

Azerbaijan is an authoritarian regime, whose government maintains a tight grip over the media landscape. Independent and opposition media are regularly persecuted, with journalists and their family members intimidated by law enforcement agencies via arrests, beating, threats and other forms of persecution. Defamation is considered a criminal offence. This paper addresses the impact of this restrictive media environment on reporting about Azerbaijan. As scores of journalists have fled the country in search of safety, a community of exiled journalists has emerged and a number of news media websites operate in exile. Together they continue reporting on Azerbaijan with the help of a handful of journalists remaining on the ground. This paper explores how reporting on Azerbaijan continues despite a highly restricted media environment and what this means for other media systems facing authoritarian rule.


Author(s):  
O. I. Molchanova

The purpose of this article is to examine the process of emergence and views of foreign and Russian researchers on the problem of the processes of media convergence. Focuses on the sociological aspect of the phenomenon. Provided basic concepts, the trends and prospects in the study of media convergence as a modern phenomenon. Rethinking the concept of convergence began with the publications in which knowledge and technology have been named as key components of future economy, convergence has become a phenomenon to be reckoned with, which will soon become a defining concept in the context of globalization. Considering the media environment as a system consisting of means of communication, foreign sociologists have radically changed the view of modern media, of their possibilities, their degree of influence on the society. The impact of media convergence on the life of each person, his worth in society, his mind, the ways of communication, to the professional world, and to leisure is only a part of important research areas. In general, the history of the development of sociological views on the processes of media convergence adjusts to multicontextual in the study of media. Today should be studied in the aggregate of all modern scientific disciplines, in both theoretical and practical applied aspects. In the end, the author has compiled a table that presented the stages of development of sociological views on the processes of media convergence with a brief description of each of them. The main trends and promising sociological research relevant to the challenges of the present time.


2012 ◽  
Vol 37 (2) ◽  
pp. 92-99
Author(s):  
Susan J. Drucker ◽  
Gary Gumpert

The tradition of urban public space confronts the reality of a ubiquitous, mobile ‘me media’ filled environments. Paradoxically, the ability to connect globally has the tendency of disconnecting location. The examination of modern public spaces, diversity and spontaneity in those spaces requires recognition of the transformative power of changes in the media landscape. Compartmentalization or segregation of interaction based on choice shapes attitudes toward diversity. In the digital media environment the individual blocks, filters, monitors, scans, deletes and restricts while constructing a controlled media environment. Modern urban life is lived in the interstice between physical and mediated spaces (between physical local and virtual connection) the relationship to public space. Augmented with embedded and mobile media public spaces simultaneously offer those who enter a combination of connection and detachment. This paper utilizes a media ecology model.


2019 ◽  
pp. 579-596
Author(s):  
Theodora Maniou ◽  
Kosmas Panagiotidis ◽  
Andreas Veglis

While the phenomenon of selfie photographs in the media has been extensively analysed by academics, Selfie Journalism was recently introduced and constitutes one of the most notable phenomena within the digital media environment, raising a number of issues relating to notions of infotainment and impartial reporting, especially in ‘difficult' sectors, such as politics. This paper identifies the specific characteristics of Selfie Journalism in political reporting. Based on both quantitative and qualitative research, the study analyses these characteristics in the period of parliamentary elections of 2016 in Cyprus. The aim of the study is dual: first, to examine the extensive use of Selfie Journalism by candidates themselves in political campaigning and, secondly, to examine the impact of this phenomenon upon the media and, in turn, media engagement in such political tactics. The greater scope of this study evolves around the argument that Selfie Journalism, as a new species of participatory journalism, has penetrated the media in an effort to attract larger audiences.


2019 ◽  
Vol 11 (12) ◽  
pp. 261 ◽  
Author(s):  
Dimitrios Giomelakis ◽  
Christina Karypidou ◽  
Andreas Veglis

The journalism profession has changed dramatically in the digital age as the internet, and new technologies, in general, have created new working conditions in the media environment. Concurrently, journalists and media professionals need to be aware and possess a new set of skills connected to web technologies, as well as respond to new reading tendencies and information consumption habits. A number of studies have shown that search engines are an important source of the traffic to news websites around the world, identifying the significance of high rankings in search results. Journalists are writing to be read, and that means ensuring that their news content is found, also, by search engines. In this context, this paper represents an exploratory study on the use of search engine optimization (SEO) in news websites. A series of semi-structured, in-depth interviews with professionals at four Greek media organizations uncover trends and address issues, such as how SEO policy is operationalized and applied inside newsrooms, which are the most common optimization practices, as well as the impact on journalism and news content. Today, news publishers have embraced the use of SEO practices, something that is clear also from this study. However, the absence of a distinct SEO culture was evident in newsrooms under study. Finally, according to results, SEO strategy seems to depend on factors, such as ownership and market orientation, editorial priorities or organizational structures.


2009 ◽  
Vol 42 (1-2) ◽  
pp. 3-34
Author(s):  
Mirko Jurak

One of the signs of the universality of William Shakespeare's plays is undoubtedly their influence on plays written by other playwrights throughout the world. This is also true of Slovene playwrights who have been attracted by Shakespeare's plays right from the beginning of their creativity in the second half of the eighteenth century, when Anton Tomaž Linhart (1756-1795) wrote his tragedy Miss Jenny Love.-However,-Slovene knowledge about-Shakespeare and his plays reaches back-into the seventeenth century, to the year 1698, when a group of Jesuit students in Ljubljana performed a version of the story of ''King Lear in Slovene. The Jesuits used Slovene in theatrical performances, which were intended for.the broadest circles of the population. The first complete religious play, written in Slovene, is Škofjeloški pasjon (The Passion Play from Škofja Loka), which was prepared by the Cistercian monk Father Romuald. Since 1721 this play was regularly performed at Škofja Loka for several decades, and at the end of the twentieth century its productions were revived again.In December 2009 two hundred and twenty years will have passed since the first production of Anton Tomaž Linhart's comedy Županova Micka (Molly, the Mayor's Daughter). It was first performed in Ljubljana by the Association of Friends of the Theatre on 28 December 1789, and it was printed in 1790 together with Linhart's second comedy, Ta veseli dan ali Matiček se ženi (This Happy Day, or Matiček Gets Married; which was also published in 1790, but not performed until 1848). These comedies represent the climax of Linhart's dramatic endeavours. Linhart's first published play was Miss Jenny Love (1780), which he wrote in German. In the first chapter of my study 1shall discuss the adaptation of Shakespeare's texts for the theatre, which was not practiced only in Austria and Germany, but since the 1660s also in England. Further on I discuss also Linhart's use of language as the "means of communication". In a brief presentation of Linhart's life and his literary creativity I shall suggest some reasons for his views on life, religion and philosophy. They can be seen in his translation of Alexander Pope's "Essay on Man" as well as his appreciation of Scottish poetry. The influence of German playwrights belonging to the Sturm and Drang movement (e.g. G. T. Lessing, J. F. Schiller, F. M. Klinger) has been frequently discussed by Slovene literary historians, and therefore it is mentioned here only in passing. Slovene critics have often ascribed a very important influence of English playwright George Lillo on Linhart' s tragedy Miss Jenny Love, but its echoes are much less visible than the impact of Shakespeare's great tragedies, particularly in the structure, character presentations and the figurative use of language in Linhart's tragedy. 1shall try to prove this influence in the final part of my study.Because my study is oriented towards British and Slovene readers, 1had to include some facts which may be well-known to one group or to another group of readers. Nevertheless I hope that they will all find in it enough evidence to agree with me that Shakespeare's influence on Linhart's play Miss Jenny Love was rather important.


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