Moderating role of entrepreneurial marketing in enhancing society through social entrepreneurship: an Indian perspective

Purpose Current research argues that there is a positive relationship between entrepreneurial marketing (EM) and business performance. However, this relationship has only been discussed in a relatively stable environmental situation and it is not clear whether such a relationship remains positive during environmental turbulence (ET) and whether organizations adopting EM activities during such turbulence, will change their behavior to enhance their performance. Thus, this study aims to examine the relationship between EM and the performance of Egyptian banks. Furthermore, building upon environmental contingency theory, this study examined the moderating role of ET on the relationship between EM and the performance of banks in Egypt. Design/methodology/approach Data were collected during the period March–June 2020 using a sample of 358 employees working in 20 banks in Egypt. Online surveys and self-administered questionnaires were used to collect the required data during the COVID-19 pandemic. The hypotheses were tested through structural equation modeling using SPSS 25. Findings The main results of this study indicated that EM and bank performance are positively related. Results also showed that ET and technological turbulence positively moderates this relationship, i.e. this relationship is more robust in highly turbulent business environments than in more stable environments. Practical implications This study provides useful managerial and practical implications. Fruitful insights can be communicated to bank managers in Egypt on the importance of EM and its implications for performance. With an increased understanding of EM, bank managers will come to understand that EM is critical for the sustainability and development of their banks. Originality/value An extensive review of the existing research material indicates that this is the first study to examine the relationship between EM and Egyptian banking performance and the moderating role of ET, particularly in large organizations.

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Research on the Relationship Between EM and NVP – Exploring the Moderating Role of EU

Journal of Advanced Computational Intelligence and Intelligent Informatics ◽

10.20965/jaciii.2018.p0853 ◽

2018 ◽

Vol 22 (6) ◽

pp. 853-860

Author(s):

Lidong Zhu ◽

Hui Zhang ◽

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Keyword(s):

Value Creation ◽

Customer Value ◽

New Ventures ◽

Environmental Uncertainty ◽

Entrepreneurial Marketing ◽

Positive Effects ◽

Using Data ◽

The Relationship ◽

Moderating Role

This paper explores the role of entrepreneurial marketing (EM) and environmental uncertainty (EU) in driving new ventures’ performance (NVP). Using data from a survey of 883 small ventures based in Anhui province, China, we find that EM is an important drive of NVP. Only 4 EM dimensions (customer value creation, pro-activeness, innovations, and opportunity-focus) have positive effects on growth performance (GP), and only 5 EM dimensions (customer value creation, pro-activeness, innovations, opportunity-focus, and resource leveraging) have positive effects on profit performance (PP) as well. On the other hand, we found that environmental uncertainty (EU) has a partly moderating role between EM and GP, EU only negatively moderates the relationship between pro-activeness and GP, and EU positively moderates the relationship between opportunity-focus, risk-taking and GP. In addition, EU does not have a moderating role between EM and PP.

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Diasporan students social entrepreneurship intention: The moderating role of institutional support

Journal of Public Affairs ◽

10.1002/pa.2108 ◽

2020 ◽

Author(s):

Sadia Lukman ◽

Peng Xiao Bao ◽

Benjamin Kweku‐Lugu ◽

Vincent Ekow Arkorful ◽

Amadu Latif ◽

...

Keyword(s):

Social Entrepreneurship ◽

Institutional Support ◽

Moderating Role

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The moderating effect of entrepreneurial marketing in the relationship between business intelligence systems and competitive advantage in Jordanian commercial banks

Management Science Letters ◽

10.5267/j.msl.2020.9.044 ◽

2021 ◽

pp. 983-992 ◽

Cited By ~ 1

Author(s):

Emad Ali Kasasbeh ◽

Khaled Khalaf Alzureikat ◽

Shaher Falah Alroud ◽

Wasfi Abdul Kareem Alkasassbeh

Keyword(s):

Data Collection ◽

Competitive Advantage ◽

Business Intelligence ◽

Commercial Banks ◽

Intelligent System ◽

Entrepreneurial Marketing ◽

Business Intelligence Systems ◽

The Relationship ◽

Moderating Role

The paper investigates the Competitive Advantage in the Jordanian Commercial Banks (JCB) and its relationship with the Business Intelligence Systems (BIS) through the moderate influence of the Entrepreneurial Markets. Business Intelligence Systems (BIS), can extract a better knowledge for the performance and future gains for the organization. Therefore, it can pin point the impasse which in turn results in a suitable result for the problem in hand. As a result, the organization success will increase due to the efficiency of management performance. This study explores the Intelligent System (IS) relationship with Competitive Advantage (CA) through monitoring the moderating role of Entrepreneurial Marketing (EM). A survey is implemented for the data collection & analysis with 300 questionnaires, and (PLS) is used for the analyses. The results indicate that BIS was definitely related to Competitive Advantage, and EM moderated the connection between BIS and Competitive Advantage.

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Testing the Strain Theory of Suicide – The Moderating Role of Social Support

Crisis ◽

10.1027/0227-5910/a000604 ◽

2020 ◽

Vol 41 (2) ◽

pp. 82-88 ◽

Cited By ~ 1

Author(s):

Bob Lew ◽

Ksenia Chistopolskaya ◽

Yanzheng Liu ◽

Mansor Abu Talib ◽

Olga Mitina ◽

...

Keyword(s):

Social Support ◽

Suicidal Behavior ◽

Online Survey ◽

Perceived Social Support ◽

Strain Theory ◽

Cross Sectional Survey ◽

Cross Sectional ◽

Psychological Strains ◽

Moderating Role

Abstract. Background: According to the strain theory of suicide, strains, resulting from conﬂicting and competing pressures in an individual's life, are hypothesized to precede suicide. But social support is an important factor that can mitigate strains and lessen their input in suicidal behavior. Aims: This study was designed to assess the moderating role of social support in the relation between strain and suicidality. Methods: A sample of 1,051 employees were recruited in Beijing, the capital of China, through an online survey. Moderation analysis was performed using SPSS PROCESS Macro. Social support was measured with the Multidimensional Scale of Perceived Social Support, and strains were assessed with the Psychological Strains Scale. Results: Psychological strains are a good predictor of suicidality, and social support, a basic need for each human being, moderates and decreases the effects of psychological strains on suicidality. Limitations: The cross-sectional survey limited the extent to which conclusions about causal relationships can be drawn. Furthermore, the results may not be generalized to the whole of China because of its diversity. Conclusion: Social support has a tendency to mitigate the effects of psychological strains on suicidality.

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