Designing a mathematical model for indicators of service quality in the tourism industry based on SERVQUAL and Rembrandt methods

Author(s):  
Amir Karbassi Yazdi
2020 ◽  
Vol 2 ◽  
pp. 3-7
Author(s):  
Nellyn Lutur

The aim of the research is the systematic search of promotion and quality of service with interest to visit tourist objects. This article is a systematic search that collects data from relevant indexed journals in Indonesia. These findings are discussed in a theoretical study so as to produce a conclusion. This article draws the conclusion that in the current era, the use of the right marketing strategy is very important because many new attractions are emerging as competitors. Applying the right marketing strategy will bring tourists and make tourists who have visited have an interest to visit again. The interest in revisiting is the encouragement of someone to carry out a visit to the destination that was visited. The regional tourism industry pays attention to the duties and functions of the promotion department and service quality in planning and implementing strategies that optimize a tourist interest. The quality of service within these institutions and local governments in the field of tourism is very closely related and has a strong influence on the tourism industry. There are promotion factors and service quality, connected with the interest of the local government in tourists visiting directly or indirectly, thus affecting the development of industries in the region. The attitude of the local government directly influences the visit of domestic and foreign tourists, then indirectly the situation and stable conditions in political, economic and security developments. The contribution of this research is to study theories about promotion and service quality with an interest in visiting tourist objects.


2005 ◽  
Vol 4 (1) ◽  
Author(s):  
Erna Andajani

The Leisure and tourism industry in East java has shown good improvement and brought impact to hotel industry, As we know hotel is one of the businesses that depend mostly on service quality that perceived by the customers. In otherway, hotel also has aspect of physical and non physical facility, and categorized by government in order like five star hotel, four star hotel, and so on. Some of customer has shown that they do not really care about this rank, but on what, service quality they perceived.


Author(s):  
Özlem Ergüt

The world is facing the COVID-19 pandemic that has impacted economies and millions of people worldwide. The fact that COVID-19 is highly contagious from person to person has greatly affected the daily lives of people, and it has also had a devastating effect on many sectors, particularly the tourism industry. In order to mitigate losses for the tourism sector and for it to gain a new dynamism under the current pandemic conditions, monitoring and analyzing online reviews is an important factor for better understanding the needs and desires of customers. The purpose of this study was to determine the main topics in online reviews by foreign guests staying in İstanbul during the pandemic period using text mining techniques. The information obtained as a result of the analysis is important in terms of understanding how to manage the current situation, developing suggestions for solutions, improving service quality, making future decisions, and adapting to the new normal.


2017 ◽  
Vol 8 (1) ◽  
pp. 27-38 ◽  
Author(s):  
Shuang Xu ◽  
Michitaka Kosaka

Much research has been carried out on evaluating service quality. But, there have been no previous methodology which can measure and evaluate service value mathematically. In this paper the authors discuss the concept of a service field and its application to evaluate service value, which is analogous to the electro-magnetic field in physics. For evaluating service value numerically, service value is defined by an inner product of a provider's service attribute vector and a user's requirement attribute vector. In order to demonstrate the effectiveness, the proposed method is then applied to the evaluation of attractiveness in sightseeing. This mathematical model seems to be useful in evaluating the effectiveness of service theoretically.


2020 ◽  
Vol 12 (22) ◽  
pp. 9523
Author(s):  
Nguyen Thi Thanh Van ◽  
Vasiliki Vrana ◽  
Nguyen Thien Duy ◽  
Doan Xuan Huy Minh ◽  
Pham Tien Dzung ◽  
...  

In this research article, we aim to study the proposed role of human–machine interactive (HMI) technologies, including both artificial intelligence (AI) and virtual reality (VR)-enabled applications, for the post-COVID-19 revival of the already depleted tourism industry in Vietnam’s major tourist destination and business hub of Ho Chi Minh City. The researchers aim to gather practical knowledge regarding tourists’ intentions for such service enhancements, which may drive the sector to adopt a better conclusive growth pattern in post-COVID-19 times. In this study, we attempt to focus on travelers who look for paramount safety with the assurance of empathetic, personalized care in post-COVID-19 times. In the current study, the authors employ structural equation modeling to evaluate the intentions of tourists both structurally and empirically for destination tourism with data collected from tourists with previous exposure to various kinds of these devices. The study shows that human–machine interactive devices are integrating AI and VR and have a significant effect on overall service quality, leading to tourist satisfaction and loyalty. The use of such social interactive gadgets within tourism and mostly in hospitality services requires an organization to make a commitment to futuristic technologies, along with building value by enriching service quality expectations among fearful tourists. This research shows that tourists mainly focus on the use of such HMI devices from the perspective of technology acceptance factors, qualitative value-enhancing service and trustworthy information-sharing mechanisms. The concept of the tour bubble framework is also discussed in detail. The analysis of this discussion gives us a more profound understanding of the novel opportunities which various administrative agencies may benefit from to position these devices better in smart, sustainable destination tourism strategies for the future so that, collectively, service 5.0 with HMI devices can possibly bring back tourism from being disintegrated. Such service applications are the new social innovations leading to sustainable service and a sophisticated experience for all tourists.


Author(s):  
Elif Tuba Tamer ◽  
Harika Ozkan

Tourism industry consists of businesses that complement each other but show different characteristics. However, no matter how many different characteristics they have, the success of tourism businesses in an intense competitive environment is based on the employees they have. The attitudes and behaviors that employees develop towards their organizations, one of the basic determining factors of service quality, have the power to influence both organizations, customers, and other employees in a wide range. In organizational cynicism, employees exhibit negative attitudes and behaviors such as resentment, anger, and disbelief towards their organizations. In this context, this study focuses on studying cynicism, which is considered a negative employee behavior, in terms of tourism businesses.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bernhard Fabian Bichler ◽  
Birgit Pikkemaat ◽  
Mike Peters

PurposeQuality in foodservices has become essential, and new methodological ways of determining service quality enable a better representation of service processes and help to increase revisits. This paper focuses on the foodservice context and explores the relationship between staff-related service dimensions, atmosphere, food quality and revisit in a full-service setting.Design/methodology/approachThis study combines an often neglected mystery guest approach with partial least square–structural equation modeling (PLS-SEM) to shed more light on customers' service perceptions. The mystery guest approach has been updated with a digitally supported smartphone questionnaire (e-mystery) that provides more reliable results since previous measurements experienced difficulties of feasibility in time-limited settings (N = 247).FindingsThe findings of this study confirm the direct effects of the service quality dimensions reliability, attentiveness and atmosphere on revisit intention and highlight the mediating role of food quality. In detail, the findings showed significant results for service employees' reliability and attentiveness and underlined the role of atmosphere for revisit intention.Originality/valueThe contribution of this paper supplements that mystery guest approaches represent a reliable alternative to convenience sampling, especially in combination with a digitally supported questionnaire (e-mystery). Thereby, this paper suggests the further application of e-mystery for the hospitality and tourism industry. In terms of implications, this study highlights the importance of securing food quality by fostering specialized schools and training programs for career starters. Since the findings stress the importance of service quality and atmosphere, managers need to ensure that employees are trained in culturally sensitive communication and services to excel in service-related dimensions.


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