scholarly journals CLIENT RELATIONSHIP MANAGEMENT IN LATVIAN RETAIL ENTERPRISES UNDER COVID-19 CIRCUMSTANCES

Author(s):  
Iveta Linina ◽  
Rosita Zvirgzdina ◽  
Velga Vevere

Ensuring customer satisfaction is the key to a successful retail business. The process of attracting new customers always involves more money, time and energy. In order for a company to retain existing customers and build relationships with them, one of the basic tasks is to know the factors and levels that affect their satisfaction. In the current situation of COVI-19, this poses even greater obstacles and challenges. In order to identify the company's ability to ensure competitiveness in a crisis situation, the authors have set the goal of the research to study the factors influencing retail consumer behavior under COVID-19 circumstances. This study will provide retail businesses with an understanding of the need for consumer relationship management in a restricted situation. From the scientific point of view, the authors have analyzed the theoretical aspects and summarized the approach to the understanding of buyers' behavior in crisis conditions. As a result of the research, the authors conclude that even in crisis situations, companies can manage the relationship with consumers and shape the attitude of buyers, which can be one of the tools for ensuring competitiveness. 

Author(s):  
Itzhak Aviv ◽  
Meira Levy ◽  
Irit Hadar

A Customers Relationship Management (CRM) program aspires to manage the relationship between a company and its customers as a key to success, in view of the fact that good relationships with customers lead to higher customers’ satisfaction. Despite the importance of CRM programs, their failure rates are high, partly because CRM service providers cannot resolve customers’ claims on time, which often occur due to the difficulty to find valuable knowledge and reproduce solutions. Therefore, integrating Knowledge Management (KM) activities, and in particular social Web 2.0 applications, within a CRM solution suit may enable to significantly enhance the efficiency of the organizational CRM program and build a knowledge-driven customer support services solution. The proposed CRM solution is based on a research case study conducted within customer service department of a large software organization.


2018 ◽  
Vol 4 (04) ◽  
Author(s):  
Dileep Kumar Pagoti ◽  
Sajeev Thomson Mathew ◽  
Karthikeyan Manoharan

Our paper discusses an important strategic management technique called Customer Relationship Management (CRM) and talks about the successes and failures companies face while implementing this concept in their organization. Customer Relationship Management (CRM) is a technology used to build relationship between an organization and existing customers or potential customers. CRM system records information about customers, manages marketing campaigns, finds sales opportunities and stores information/ data of the customers. This makes it easy to satisfy the customers, improve the relationship with the customer, increase sales, and improve the organization’s profitability. Another important feature discussed in the paper is the Scope of CRM and what roles do various entities play in the success of maintaining positive relationships with customers. In addition to this, our paper also dives into the implementation process of CRM in a company and the various software used in the real world. We also venture into the positive and negative aspects of implementing CRM in your company and where you can go right or wrong. Prime examples of various companies facing success or failures are mentioned in detail to help understand the effects of CRM implementation.


2019 ◽  
Author(s):  
zilviwahyana ◽  
hanif al kadri

ABSTRAK This article aims to explain the notion of transformational leadership, factors influencing transformational leadership and the relationship between transformational leadership and performance. The methodology used in this article is Systematic Literature Review (SLR). Researchers look for relevant theories, conclude, analyze and researchers create new information based on existing theories. The results of this article are based on the analysis of researchers that there is a relationship between transformational leadership and employee performance in a company


2019 ◽  
Author(s):  
puti reno nilam zahara ◽  
hanif al kadri

ABSTRAK This article aims to explain the notion of transformational leadership, factors influencing transformational leadership and the relationship between transformational leadership and performance. The methodology used in this article is Systematic Literature Review (SLR). Researchers look for relevant theories, conclude, analyze and researchers create new information based on existing theories. The results of this article are based on the analysis of researchers that there is a relationship between transformational leadership and employee performance in a company


Author(s):  
Natasza Duraj

The article analyzes the relationship between collateral in the form of a pledge on securities and financial security of an enterprise. Purpose of the study was considered to be important from the point of view of the scientific research’s needs as well as the business practice because of the essential role and the significance of the pledge in financial support of a company. The paper presents issues concerning the nature and the types of pledge on securities, as well as the basic rights and obligations of the pledger and the pledgee. Moreover, it describes the issues that are commonly encountered in the economic practice relating to the methods of securing the execution of commitments.


Author(s):  
Joonhee Yoo ◽  
Michael Bieber

Many conceptual modeling and system design methodologies provide tools to help system designers to model the real world. No guidelines exist, however, for determining the relationships within conceptual domains or implementations. RNA (Relationship Navigation Analysis), based on a generic relationship taxonomy, provides a systematic way of identifying useful relationships in application domains. Developers can then implement each relationship as a link. Viewing an application domain from the relationship management point of view and modeling from a philosophy of maximum access provides a unique vantage point for application design. We present RNA and its generic relationship taxonomy, describing their use for system analysis.


2020 ◽  
Vol 4 (2) ◽  
pp. 12
Author(s):  
Li Xucui

As the global economic crisis deepens, people have a clearer understanding of risks. Since internal control and corporate governance can better control risks in the development of a company, how to properly handle the relationship between internal control and corporate governance has become the focus of research. There are mainly three views on the relationship between the two among scholars’ researches including environmental theory, basic theory and chimerism theory. In the normal operation of a company, as internal control and corporate governance are closely related, people are more inclined to the point of view of chimerism, claiming that the two affect each other and they are inseparable.


2020 ◽  
Vol 74 ◽  
pp. 04013
Author(s):  
Iveta Linina ◽  
Rosita Zvirgzdina

Retail sector has always played an important role in the Latvian economy. The success of a profitable retail business depends on meeting the needs of buyers and, in the long run, building relationships with the buyer. Process of attracting new buyers always involves spending more money, time and energy. In order for a company to retain existing buyers, it is necessary to develop a set of marketing activities that promote and ensure customer loyalty. The globalization of the market is also having a greater impact on retail companies, which makes them to look for solutions for competitiveness and development. In order to identify factors for competitiveness, the authors of the study have set out to investigate the customer loyalty-formation activities in Latvian retail companies. To reach a goal the authors of the paper will study theoretical basis of loyalty formation employing the monographic or descriptive method, the next step will be analysis of the retail development tendencies in Latvia and loyalty-creation activity level of the Latvian retail companies. This study will give retailers an understanding of the importance of loyalty and the need to build it for the competitiveness of retail businesses. The authors have summarized these theoretical aspects and have defined a common approach to loyalty building and provisions for it. After completing the research, the authors conclude that by understanding the essence and formation of loyalty, the company can manage this process and maybe loyalty can be one of the tools for ensuring competitiveness.


2019 ◽  
Author(s):  
weno aulia tri putra ◽  
hanif al kadri

The purpose of article is to explain the reader about transformational leadership, factors influencing transformational leadership and the relationship between transformational leadership and performance. The methodology used in this article is Systematic Literature Review (SLR). Researchers look for relevant theories, conclude, analyze and researchers create new information based on existing theories. The results of this article are based on the analysis of researchers that there is a relationship between transformational leadership and employee performance in a company


Author(s):  
Martina Kalser-Gruber

Abstract Reputation represents the standing of a person or organisation in the public field and illustrates/marks their contribution towards the implementation of collectively shared values and goals. From a business point of view, reputation belongs to the intangible assets of a company and is therefore part of the goodwill. Especially, the leader of an organisation—particularly in a cultural enterprise—shapes the external public image of the organisation, studies the impact of the image on the public consciousness by assessing public opinion about the organisation's achievements and consequently also gauges the economic and/or artistic success of the organisation. Based on the statements of experts about music festivals of high culture in Austria alongside the big players such as Salzburg or Bregenz Festival, the aim of this paper is to investigate the relationship between reputation of artistic directors (ADs) and the performance of cultural enterprises. It will also be demonstrated how the reputation of these individuals has an impact on tourism, hospitality and trade in the vicinity of cultural enterprises.


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