scholarly journals Studi Rantai Pasok Bahan Baku Keripik Kentang Industri Rumah Tangga di Jawa Barat (Supply Chain Study of Raw Material for Household Industry’s Potato Chips in West Java)

2021 ◽  
Vol 30 (2) ◽  
pp. 159
Author(s):  
Witono Adiyoga ◽  
Darkam Musaddad ◽  
Asma Sembiring
Keyword(s):  
Supply Chain ◽  
Focus Group ◽  
Focus Group Discussion ◽  
Group Discussion ◽  
Spot Market ◽  
Potato Chips ◽  
Raw Material ◽  
West Java ◽  
Material Supply ◽  
Strategic Position

<p>Salah satu faktor utama yang dapat menjaga keberlanjutan dan kontinuitas produksi industri pengolahan pertanian adalah ketersediaan pasokan bahan baku. Penelitian ini bertujuan mengidentifikasi karakteristik industri dan merancang upaya perbaikan rantai pasok bahan baku keripik kentang industri rumah tangga di Jawa Barat. Penelitian dilaksanakan di Garut dan Pangalengan, Jawa Barat pada bulan Agustus 2016. Pengumpulan data dilakukan melalui metode survey dan focus group discussion (FGD). Survey dilaksanakan melalui wawancara 19 responden prosesor keripik kentang skala rumah tangga. Focus group discussion diarahkan untuk mengelaborasi kondisi aktual dan potensi perbaikan rantai pasok bahan baku keripik kentang. Alat analisis yang digunakan adalah statistika deskriptif, analisis strengths, weaknesses, opportunities, and threats (SWOT,) matriks strategic position and action evaluation matrix (SPACE), dan analisis quantitative strategis planning matrix (QSPM). Hasil penelitian menunjukkan bahwa rata-rata pasokan bahan baku per industri adalah 2,8 ton per bulan. Sistem pembelian bahan baku adalah spot market. Kapasitas produksi keripik kentang per bulan berkisar antara 15–540 kg (84,2%). Spesifikasi bahan baku masih belum terstandarisasi dan bersifat ekstrinsik kualitatif. Analisis SWOT dan pemetaan faktor-faktor eksternal-internal menunjukkan bahwa perbaikan rantai pasok dapat ditempuh dengan menggunakan strategi agresif. Penyusunan prioritas strategi melalui analisis QSPM menyarankan agar strategi promosi masif varietas alternatif kentang prosesing non-Atlantik (termasuk Median) dan kemudahan akses petani terhadap benihnya, serta strategi perbaikan sistem pembelian bahan baku dapat diimplementasikan secara simultan.</p><p><strong>Keywords</strong></p><p>Keripik kentang; Industri rumah tangga; Rantai pasok bahan baku; Analisis kekuatan-kelemahan-peluang-ancaman</p><p><strong>Abstract</strong></p><p>One important factor that could maintain production sustainability of agro-processing industry is the availability of raw material. The study was aimed at examining potato chips household industry characteristics and designing strategies to improve the raw material supply chain in West Java. The study was conducted in Garut and Pangalengan in August 2016. Data collection was carried out through survey of 19 household industries. Meanwhile, FGD involving relevant participants was conducted to elaborate household industries’ existing conditions and potentials for improvements. The analytical tools used were descriptive statistics, analysis strengths, weaknesses, opportunities, and threats (SWOT),  strategic position and action evaluation (SPACE) matrix, and quantitative strategic planning matrix (QSPM) analysis. The results showed that the industry was characterized by average raw material demand of 2.8 tons/firm/month, spot market purchasing system, and production capacity of 15–540 kg/month. SWOT analysis and mapping in SPACE demonstrate that the improvement of raw material supply chain is best pursued by employing aggressive strategy.  Priority setting by QSPM suggests that the strategy of promoting massively non-Atlantic potato processing varieties (included Median) by also increasing farmers’ seed access, and improving potato chips raw material procurement systems should be implemented simultaneously.</p>

scholarly journals PEMBERDAYAAN MASYARAKAT MELALUI KELOMPOK TANI JERUK KALAMANSI

2021 ◽  
Vol 4 (1) ◽  
pp. 7-14
Author(s):  
Hermelin Saras Putri ◽  
Ririn Gusti
Keyword(s):  
Focus Group ◽  
Focus Group Discussion ◽  
Group Discussion ◽  
50Th Anniversary ◽  
Citrus Fruit ◽  
Community Empowerment ◽  
Fresh Fruit ◽  
Raw Material ◽  
Farmer Groups ◽  
The City

This study aims to systematically obtain information related to community empowerment through kalamansi citrus farmer groups. The method used is the focus group discussion by getting the results that community empowerment through the kalamansi citrus farmer group was established in 2008, has 27 members, the natural lemongrass farmer group gets certificate of appreciation from the Governor of Bengkulu as an Independent Kalamansi Citrus Farm Farmer / Success in the Context of the 50th Anniversary of Bengkulu Province, on 18 November 2018. As time goes by, Kalamansi oranges have produced many fruits, the empowerment of sustainable natural lemongrass farmer groups in Padang lemongrass village is one of a form of community empowerment. The community usually sells it in the form of fresh fruit to market traders in the city of Bengkulu. With the empowerment of this sustainable natural fresh farmer group, the community can use their land as a kalamansi orange plantation where the products they plant will be traded in the market or to Mr. Amti who needing the raw material for kalamansi syrup, the community can increase their family's economic income by planting kalamansi and oranges the community also conserves kalamsi citrus fruit in the city of Bengkulu. Keywords: Empowerment, farmer groups, kalamansi oranges. 

Performance measures and metrics for e‐supply chains

2009 ◽  
Vol 22 (3) ◽  
pp. 346-360 ◽  
Author(s):  
Murali Sambasivan ◽  
Zainal Abidin Mohamed ◽  
Tamizarasu Nandan
Keyword(s):  
Supply Chain ◽  
Focus Group ◽  
Supply Chains ◽  
Focus Group Discussion ◽  
Group Discussion ◽  
Reliability And Validity ◽  
Document Management ◽  
Manufacturing Companies ◽  
Content Type ◽  
Component Manufacturing

Purposee‐Supply chains are fast becoming a reality. In order to manage such supply chains efficiently and effectively, traditional measures of supply chain performance are not adequate. The literature search revealed lack of measures and metrics for e‐supply chains. The purpose of this paper is to develop new measures and metrics for monitoring the performance of e‐supply chains.Design/methodology/approachA framework based on the benefits of e‐supply chains has been used to develop the metrics and measures. The study makes use of focus group discussion by assembling eight experts and practitioners in the field of e‐supply chain to come up with the measures and metrics. A questionnaire is designed with these measures and metrics and is sent to about 300 electronic component manufacturing companies in Malaysia to obtain feedback from the industry practitioners. Appropriate reliability and validity tests are conducted to measure the reliability of the instrument and validity of the constructs.FindingsThrough the focus group discussion, this study identifies six metrics and 21 measures. Further validation through the industry practitioners, reveals that these measures are important and some are in use by the industries. The six metrics are: web‐enabled service, data reliability, time and cost, e‐response, invoice presentation and payment and e‐document management metrics.Originality/valueThe study uses a simple framework and a sound methodology to develop new measures and metrics that are relevant for e‐supply chains.

scholarly journals Sustaining Natural-tourism’s Competitiveness in Cianjur District

2019 ◽  
Vol 9 (1) ◽  
pp. 51
Author(s):  
S. H. Hengky
Keyword(s):  
Focus Group ◽  
Focus Group Discussion ◽  
Quantitative Research ◽  
Group Discussion ◽  
Botanical Garden ◽  
Tourist Attraction ◽  
West Java ◽  
Nature Tourism ◽  
Local Residents ◽  
Main Attraction

Two botanicals garden with an area of 200.99 hectares become a lung of 48.68 million inhabitants on the island of West Java. The existence of the botanical garden is a natural tourist attraction for local residents. This study observes the performance of the environment-based botanical garden. In addition, questionnaires were collected whose purpose was to examine the extent of the attractiveness of natural tourism in the views and ratings of tourists that would, were, and after traveling. Which part is the main attraction of nature tourism? This qualitative - quantitative research was conducted for a year in in Cianjur District. Sampling is made randomly and purposively. In addition a focus group discussion was conducted involving a number of important stakeholders involved in this nature tourism.

scholarly journals EVALUASI KINERJA DKPP DALAM PENANGANAN KASUS PEMILUKADA SERENTAK JAWA BARAT TAHUN 2015

2017 ◽  
Vol 2 (2) ◽  
Author(s):  
Mudiyati Rahmatunnisa ◽  
Siti Witianti ◽  
Hendra Hendra
Keyword(s):  
Focus Group ◽  
Focus Group Discussion ◽  
Qualitative Method ◽  
Code Of Ethics ◽  
Group Discussion ◽  
Document Analysis ◽  
West Java ◽  
Survey Interviews ◽  
Regional Elections ◽  
Simultaneous Election

ABSTRAK  Dewan Kehormatan Penyelenggara Pemilu (DKPP), menjadi lembaga yang turut menciptakan pemilu yang demokratis, berkualitas dan berintegritas. Sebagai lembaga baru yang terlibat dalam penyelenggaraan pemilu, DKPP dibebankan dengan banyak kasus sengketa etika pemilu pada babak baru sejarah pemilu daerah serentak di Indonesia Tahun 2015. Penelitian ini mengambil lokus di Jawa Barat sebagai salah satu daerah yang menyelenggarakan pemilu serentak di Tahun 2015 yang memiliki 26 dugaan pelanggaran etik yang ditangani oleh DKPP. Evaluasi kinerja didasarkan pada penggunaan enam wewenang DKPP yang dinilai dengan prinsip-prinsip pemilu berintegritas. Penelitian ini menggunakan metode kualitatif dengan melakukan pengumpulan data melalui proses focus group discussion, survey, wawancara dan analisis dokumen dalam kurun waktu September-November 2016. Hasil yang diperoleh, secara kualitiatif DKPP sudah berupaya melaksanakan prinsip-prinsip penyelenggara pemilu berintegritas dalam penanganan setiap kasus etika yang ada di pemilukada serentak Jawa Barat Tahun 2015. Kata Kunci: integritas penyelenggara pemilu, integritas pemilu, kode etik   ABSTRACT The Honorary Electoral Council (DKPP) becomes an institution that helps creating democratic, qualified and integrated elections. As a new institution involved in the elections process, DKPP is incharged with many cases of electoral ethical disputes in the new round of regional elections in Indonesia in 2015. This research takes locus in West Java as one of the regions that hold simultaneous elections in the year 2015 which has 26 alleged violation of ethics handled by DKPP. Performance evaluation is based on the implementation of DKPP’s tasks and authority which are assessed by integrated electoral management body’s principles. This research uses qualitative method by collecting data through focus group discussion, survey, interviews and document analysis during September-November 2016. The result shows that DKPP has tried to implement the principles of integrated electoral organizer in handling each case of code of ethics violation during the simultaneous election in West Java in 2015. Key words: integrated electoral organization, electoral integrity, code of ethics, 

scholarly journals MODEL OPTIMALISASI FUNGSI PASAR TRADISIONAL DI KOTA BANDA ACEH (Studi Kasus Pasar Newtown Lamdom)

Teras Jurnal ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 463
Author(s):  
Ibnu Sa'dan Sa'dan ◽  
N Fadhli ◽  
Ashfa Ashfa
Keyword(s):  
Focus Group ◽  
Focus Group Discussion ◽  
Group Discussion ◽  
Regression Method ◽  
City Government ◽  
Raw Material ◽  
Traditional Markets ◽  
Traditional Market ◽  
The City ◽  
Banda Aceh

<p align="center"><strong>Abstrak</strong></p><p> </p><p class="11daftarpustaka">Pasar tradisional adalah salah satu aspek yang dapat menunjang pertumbuhan ekonomi di Kota Banda Aceh. Pasar Tradisional Newtown Lamdom (PTNL) merupakan salah satu pasar tradisional di Kota Banda Aceh yang belum berfungsi sebagaimana mestinya, tidak ada satupun pedagang yang berjualan di sana. Penelitian ini bertujuan untuk mengetahui faktor-faktor apa saja yang memiliki pengaruh terhadap tidak optimalnya fungsi PTNL dan merumuskan strategi dalam meningkatkan pengelolaan PTNL. Strategi dalam mengoptimalkan fungsi pasar tradisional sudah diidentifikasi dengan menyebarkan kuesioner melalui observasi lapangan dan melalui google form, data kuesioner diolah menggunakan metode analisis regresi ordinal, kemudian akan diperoleh hasil penyebab tidak optimalnya fungsi pasar tradisional Newtown Lamdom selanjutnya, faktor-faktor tersebut dianalisis dengan menggunakan metode <em>Focus Group Discussion (FGD).</em> hasil dari serangkaian analisis yang dilakukan menunjukkan bahwa lokasi PTNL memiliki pengaruh 82,1%, sarana PTNL memiliki pengaruh sebesar 74,7% dan prasarana PTNL memiliki pengaruh sebesar 22,7% terhadap factor yang mempengaruhi tidak optimalnya fungsi PTNL, untuk dapat mengoptimalkan fungsi PTNL perlu menyiapkan lokasi dan sarana sesuai dengan kebutuhan pasar seperti ketersedian lahan parkir, tersedianya transportasi umum menuju pasar, air bersih, listrik dan ketersediaan bahan baku, selain itu juga perlu ditinjau aspek kebijakan pemerintah seperti melakukan sosialisasi kepada pedagang dan pembeli untuk dapat mengoptimalkan fungsi PTNL.</p><p class="11daftarpustaka"> </p><p class="11daftarpustaka">Kata Kunci:<strong> </strong><em>Strategi, optimalisasi pasar, pasar tradisional, fungsi pasar</em><em></em></p><p align="center"><strong> </strong></p><p align="center"><strong> </strong></p><p align="center"><strong>Abstract</strong></p><p> </p><p class="11daftarpustaka">Traditional market is one of the supporting aspects for economic growth in Banda Aceh. Newtown Lamdom Market (PTNL) is one of traditional markets in Banda Aceh that has not been functioning properly from year to year as there is no single trader who sells there. This study aims to determine the factors causing the function of the traditional market is not optimal and to formulate the strategy in order to improve the management of Newtown Lamdom Traditional Market. The author identified the strategy in optimizing the function of traditional market by conducting field observation. The results of observation are then analyzed by using the Ordinal Regression Method to determine the factors causing the function of the traditional market are not optimal. Afterwards, those factors are analyzed through <em>Focus Group Discussion</em> (FGD) with the determined informants.  The results of series of analyses conducted show that the City Government of Banda Aceh is required to rehabilitate the Newtown Lamdom market buildings, equip the market facilities and infrastructure, provide raw material needs, and conduct socialization to traders and buyers in order to optimize the function of Newtown Lamdom Market.</p><p class="11daftarpustaka"> </p><p class="11daftarpustaka">Keywords:<strong> </strong><em>Strategy, Market Optimization, Traditional Market</em><strong>, </strong><em>market function</em><em></em></p>

KARAKTERISTIK SOSIAL EKONOMI DAN KEBIJAKAN MITIGASI KONFLIK MANUSIA-GAJAH DI RESORT BESITANG, TAMAN NASIONAL GUNUNG LEUSER (SOCIAL-ECONOMIC CHARACTERISTICS AND POLICY FOR MITIGATION HUMAN-ELEPHANT CONFLICT AT BESITANG RESORT OF GUNUNG LEUSER NATIONAL P

Inovasi ◽  
2018 ◽  
Vol 15 (2) ◽  
pp. 153-162 ◽  
Author(s):  
Wanda Kuswanda
Keyword(s):  
Focus Group ◽  
Focus Group Discussion ◽  
Social Economic ◽  
Group Discussion ◽  
Response Unit

Salah satu habitat gajah yang masih tersisa adalah Kawasan Taman Nasional Gunung Leuser (TNGL), terutama di wilayah Besitang. Penelitian ini bertujuan mengidentifikasi karakteristik sosial ekonomi, kepemilikan lahan, pemetaan wilayah dan mitigasi konflik manusia dengan gajah di Resort Besitang, TNGL. Metode pengumpulan data dilakukan dengan penyebaran kuesioner, wawancara dan Focus Group Discussion (FGD). Analisis data menggunakan tabel frekuensi dan analisa deskriptif. Hasil penelitian menunjukkan bahwa wilayah yang memiliki potensi konflik gajah di Resort Besitang adalah Daerah Halaban, Aras Senapal, Sekundur, Bukit Selamat dan Bukit Mas dengan intensitas konflik rendah sampai tinggi. Penyebab utama konflik manusia dengan gajah adalah fragmentasi kawasan hutan,  ketidakpastian status lahan di daerah penyangga, pertumbuhan penduduk yang tinggi dan meningkatnya pendatang di wilayah Besitang, perambahan dan ilegal logging yang terus terjadi, minimnya kesadaran masyarakat dan peranan lembaga desa dalam mendukung konservasi gajah. Rekomendasi resolusi mitigasi konflik gajah diantaranya: 1) memperbaiki habitat gajah yang sudah terfragmentasi di dalam kawasan TNGL; 2) meningkatkan peran Tim CRU (Conservation Response Unit); 3) membentuk unit reaksi cepat penanganan konflik gajah dengan melibatkan para pihak; 4) menanam jenis tanaman yang tidak disukai dan dijauhi oleh gajah; 5) mereduksi ketergantungan masyarakat akan sistem pertanian yang membutuhkan lahan yang luas; 6) mengembangkan program untuk membantu peningkatan hasil panen; dan,  7) penyuluhan untuk meningkatkan pemahaman bahwa gajah merupakan bagian dari ekosistem yang harus lestari.   Kata kunci: gajah, konflik, habitat, Besitang, Taman Nasional Gunung Leuser

Komunikasi Pembangunan di Era Digital melalui e-Government dalam Pelayanan Publik dan Pemberdayaan

2019 ◽  
Vol 1 (1) ◽  
pp. 14-21
Author(s):  
Rili Windiasih
Keyword(s):  
Civil Society ◽  
Focus Group ◽  
Focus Group Discussion ◽  
Group Discussion

Perkembangan Teknologi informasi dan komunikasi di era globalisasi, demokratisasi dan desentralisasi sudah menjadi kebutuhan sekaligus tantangan khususnya bagi pemerintah daerah dalam komunikasi pembangunan untuk pelayanan publik dan pemberdayaan masyarakat. Penelitian menggunakan metode kualitatif studi kasus, dengan pengumpulan data melalui dokumentasi, wawancara, pengamatan dan Focus Group Discussion (FGD). Subjek penelitian dipilih secara purposif yaitu pemerintah daerah di Eks-KaresidenanBanyumas Jawa Tengah, akademisi dan civil society. Penelitian dianalisis dengan analisis interaktif melalui reduksi data, penyajian data, penarikan kesimpuan dan verifikasi data. Hasil penelitian menunjukkan bahwa (1) Pentingnya komunikasi pembangunan dengan media teknologi informasi dan komunikasi melalui e-Government untuk meningkatkan pelayanan publik yang baik, cepat dan responsif, adanya partisipasi aktif dari publik dan transparansi baik anggaran serta program pembangunan. (2) Perlunya mengantisipasi adanya kesenjangan teknologi informasisehingga membutuhkan peningkatan kompetensi sumber daya manusia di pemerintahan daerah dan publik, serta memperluas fasilitas akses jaringan informasi.Kata kunci: komunikasi pembangunan, pelayanan publik, partisipasi, teknologi informasi, transparansi 

TINGKAT KEAKURATAN DAN KEBERTERIMAAN TERJEMAHAN KALIMAT YANG MENGAKOMODASI TINDAK TUTUR KOMISIF PADA NOVEL INSURGENT (THE ACCURACY AND ACCEPTABILITY OF TRANSLATION ON THE SENTENCES WHICH ACCOMODATE COMMISSIVE SPEECH ACT IN THE INSURGENT NOVEL)

Widyaparwa ◽  
2017 ◽  
Vol 45 (2) ◽  
pp. 151-164
Author(s):  
Novita Sumarlin Putri
Keyword(s):  
Focus Group ◽  
Focus Group Discussion ◽  
Speech Act ◽  
Group Discussion ◽  
Document Analysis ◽  
High Accuracy ◽  
Pragmatic Approach ◽  
Componential Analysis ◽  
Pragmatic Aspects

Tindak tutur komisif merupakan salah satu aspek pragmatik yang harus diperhatikan oleh penerjemah ketika menerjemahkan teks. Hal itu dilakukan agar menghasilkan terjemahan yang berkualitas dari aspek keakuratan dan keberterimaan. Berdasarkan alasan tersebut, penelitian ini bertujuan mendiskripsikan tingkat keakuratan dan keberterimaan terjemahan kalimat yang mengakomodasi tindak tutur komisif dengan pendekatan pragmatik. Data yang digunakan ialah tuturan komisif dan hasil penilaian kualitas terjemahan. Data bersumber dari novel Insurgent karya Veronica Roth dan informan. Data dikumpulkan dengan cara analisis dokumen, kuesioner dan Focus Group Discussion. Selanjutnya, data dianalisis dengan cara analisis domain, taksonomi, komponensial, dan tema budaya. Hasil penelitian ini menunjukkan bahwa terjemahan dalam novel Insurgent mempunyai nilai keakuratan dan keberterimaan yang cukup tinggi. Berdasarkan penelitian ini, dapat disimpulkan bahwa tingkat keakuratan dan keberterimaan pada setiap jenis tindak tutur komisif memiliki dampak terhadap kualitas keseluruhan terjemahan kalimat yang mengandung tindak tutur komisif.Commissive speech act is one of the pragmatic aspects to regard by the translator in translating the text. It aims to produce a qualified translation in regarding accuracy and acceptability aspects. According to the aspects, this research aims to describe accuracy and acceptability of translation in sentences which accommodate commissive speech act using pragmatic approach. The data used is commissive speech and qualitative translation value result. The sources of the data are an Insurgent novel by Veronica Roth and informants. The data were collected through document analysis, questionnaire, and Focus Group Discussion then analyzed the domain, taxonomic, componential analysis, and cultural theme. The result shows that translation in the Insurgent novel has high accuracy and acceptability values. This research concludes that the accuracy and acceptability level in each commissive speech act has an impact on quality of whole translated sentences which contain commissive speech act.

Kesiapan Dosen Dalam Pelaksanaan Uji Objective Structured Clinical Examination (Osce) Program Studi D3 Keperawatan

2018 ◽  
Vol 16 (1) ◽  
pp. 53
Author(s):  
Bejo Danang Saputra
Keyword(s):  
Focus Group ◽  
Focus Group Discussion ◽  
Clinical Examination ◽  
Comparative Method ◽  
Group Discussion ◽  
Objective Structured Clinical Examination ◽  
Constant Comparative Method ◽  
Constant Comparative

Perencanaan pengembangan uji kompetensi perawat Indonesia akan dikembangkan  dengan metode OSCE.. Pelaksanaan uji OSCE membutuhkan persiapan yang matang, terutama kesiapan sumber daya manusia (SDM) dalam hal ini adalah dosen untuk melaksanakan uji OSCE. Mengetahui kesiapan SDM dalam pengembangan uji OSCE di Prodi D3 Keperawatan Sekolah Tinggi Ilmu Kesehatan (STIKES) Al-Irsyad Al-Islamiyyah Cilacap. Desain penelitian yang digunakan adalah kualitatif dengan rancangan studi kasus. Informan penelitian adalah 6 orang dosen dan Kepala Program Studi D3 keperawatan. Data diperoleh melalui, focus group discussion, wawancara mendalam dan studi dokumentasi. Data kemudian dianalisis dengan menggunakan constant comparative method. Penelitian menunjukan bahwa pengetahuan dosen tentang OSCE dan kompetensi berdasarkan pendidikan memenuhi persyaratan untuk pengembangan uji OSCE, namun masih membutuhkan pelatihan mengenai OSCE. Uji OSCE dapat diselenggarakan dengan melibatkan dosen dari prodi lain karena jumlah dosen di Prodi D3 Keperawatan  STIKES Al-Irsyad Al-Islamiyyah Cilacap belum memenuhi kebutuhan pelaksanaan uji OSCE. Hambatan penyelenggaraan OSCE adalah SDM belum terkoordinasi, belum terlatih dan keterbatasan sarana pendukun. Pengetahuan dan kompetensi dosen berdasarkan tingkat pendidikan memenuhi syarat dalam pengembangan OSCE dan OSCE dapat diselenggarakan dengan melibatkan dosen prodi lain.

Social Media Literacy For Housewives In Kanoman Maguwoharjo Village, Sleman, Yogyakarta

2020 ◽  
Author(s):  
Dewi Novianti ◽  
Siti Fatonah
Keyword(s):  
Social Media ◽  
Focus Group ◽  
Data Collection ◽  
Focus Group Discussion ◽  
Media Literacy ◽  
Participant Observation ◽  
Group Discussion ◽  
Qualitative Approach ◽  
Research Subjects

Social media is a necessity for everyone in communicating and exchanging information. Social media users do not know the boundaries of age, generation, gender, ethnicity, and religion. However, what is interesting is the user among housewives. This study took the research subjects of housewives. Housewives are chosen as research subjects because they are pillars or pillars in a household. If the pillar is strong, then the household will also be healthy. Thus, if we want to build a resilient and robust generation, we will start from the housewives. A healthy household starts from strong mothers too. This study aims to find out the insights of the housewives of Kanoman village regarding the content on smartphones and social media and provide knowledge of social media literacy to housewives. This study used a qualitative approach with data collection techniques using participant observation, interviews, focus group discussion (FGD), and documentation. The results of the study showed that previously housewives had not experienced social media literacy. Then the researchers took steps to be able to achieve the desired literacy results. Researchers took several steps to make them become social media literates. They become able to use social media, understand social media, and even produce messages through social media.

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