The Heuristic Function of Party Affiliation in Voter Mobilization Campaigns: Informational Short Cut or Source Cue?

2013 ◽  
Author(s):  
Florian Foos ◽  
Eline A. de Rooij
Author(s):  
Costas Panagopoulos

Over the past few decades, a fundamental shift in political campaign strategy has been afoot in U.S. elections: Political campaigns have been gradually shifting their attention away from swing voters toward their respective, partisan bases. Independents and weak partisans have been targeted with less frequency, and the emphasis in contemporary elections has been on strong partisans. This book documents this shift—away from persuasion toward base mobilization—in the context of U.S. presidential elections and explains that this phenomenon is likely linked to several developments, including advances in campaign technology and voter-targeting capabilities as well as insights from behavioral social science focusing on voter mobilization. The analyses show the 2000 presidential election represents a watershed cycle that punctuated this shift. The book also explores the implications of the shift toward base mobilization and links these developments to growing turnout rates for strong partisans and attenuating participation among independents or swing voters over time. The book concludes these patterns have contributed to heightened partisan polarization in the United States.


2020 ◽  
Vol 13 (1) ◽  
pp. 272
Author(s):  
Aaron C. Sparks ◽  
Heather Hodges ◽  
Sarah Oliver ◽  
Eric R. A. N. Smith

In many public policy areas, such as climate change, news media reports about scientific research play an important role. In presenting their research, scientists are providing guidance to the public regarding public policy choices. How do people decide which scientists and scientific claims to believe? This is a question we address by drawing on the psychology of persuasion. We propose the hypothesis that people are more likely to believe local scientists than national or international scientists. We test this hypothesis with an experiment embedded in a national Internet survey. Our experiment yielded null findings, showing that people do not discount or ignore research findings on climate change if they come from Europe instead of Washington-based scientists or a leading university in a respondent’s home state. This reinforces evidence that climate change beliefs are relatively stable, based on party affiliation, and not malleable based on the source of the scientific report.


2021 ◽  
Vol 166 (3-4) ◽  
Author(s):  
Michael D. Gerst ◽  
Melissa A. Kenney ◽  
Irina Feygina

AbstractVisual climate indicators have become a popular way to communicate trends in important climate phenomena. Producing accessible visualizations for a general audience is challenging, especially when many are based on graphics designed for scientists, present complex and abstract concepts, and utilize suboptimal design choices. This study tests whether diagnostic visualization guidelines can be used to identify communication shortcomings for climate indicators and to specify effective design modifications. Design guidelines were used to diagnose problems in three hard-to-understand indicators, and to create three improved modifications per indicator. Using online surveys, the efficacy of the modifications was tested in a control versus treatment setup that measured the degree to which respondents understood, found accessible, liked, and trusted the graphics. Furthermore, we assessed whether respondents’ numeracy, climate attitudes, and political party affiliation affected the impact of design improvements. Results showed that simplifying modifications had a large positive effect on understanding, ease of understanding, and liking, but not trust. Better designs improved understanding similarly for people with different degrees of numerical capacity. Moreover, while climate skepticism was associated with less positive subjective responses and greater mistrust toward climate communication, design modification improved understanding equally for people across the climate attitude and ideological spectrum. These findings point to diagnostic design guidelines as a useful tool for creating more accessible, engaging climate graphics for the public.


Author(s):  
Robert N. Spengler

AbstractOver the past decade, niche construction theory (NCT) has been one of the fastest-growing theories or scholarly approaches in the social sciences, especially within archaeology. It was proposed in the biological sciences 25 years ago and is often referred to as a neglected evolutionary mechanism. Given its rapid acceptance by the archaeological community, it is important that scholars consider how it is being applied and look for discrepancies between applications of the concept. Many critical discussions of NCT have already been published, but most of them are in biology journals and may be overlooked by scholars in the social sciences. In this manuscript, my goal is to synthesis the criticisms of NCT, better allowing archaeologists to independently evaluate its usefulness. I focus on the claims of novelty and differences between NCT and other approaches to conceptualizing anthropogenic ecosystem impacts and culture-evolution feedbacks. I argue that the diverse concepts currently included in the wide-reaching purview of NCT are not new, but the terminology is and may be useful to some scholars. If proponents of the concept are able to unify their ideas, it may serve a descriptive function, but given that lack of a testable explanatory mechanism, it does not have a clear heuristic function.


2005 ◽  
Vol 13 (3) ◽  
pp. 233-252 ◽  
Author(s):  
David W. Nickerson

Experiments conducted in the field allay concerns over external validity but are subject to the pitfalls of fieldwork. This article proves that scalable protocols conserve statistical efficiency in the face of problems implementing the treatment regime. Three designs are considered: randomly ordering the application of the treatment; matching subjects into groups prior to assignment; and placebo-controlled experiments. Three examples taken from voter mobilization field experiments demonstrate the utility of the design principles discussed.


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