scholarly journals The use of traditional versus e-marketing in SMEs in a developing country: A comparative analysis

2015 ◽  
Vol 4 (4) ◽  
pp. 202-212
Author(s):  
Leanne Manley
Keyword(s):  
South Africa ◽  
Comparative Analysis ◽  
Developing Economies ◽  
Target Market ◽  
The Difference ◽  
Marketing Tool ◽  
Marketing Costs ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
The Way

The revolution of the internet has changed the way many organisations conduct business in today’s market environment, and has specifically changed in the way companies market products to consumers. E-marketing allows a marketer to not only reach a broader target market than traditional methods, but substantially reduces marketing costs as well, which can mean the difference between success or failure in small medium enterprises (SMEs). Multiple studies have investigated traditional and e-marketing practices, however, few studies have focused on SME marketing practices and their use of e-marketing in developing economies. This article provides an insight into current marketing tools employed by SMEs in South Africa and provides a comparative analysis between traditional and e-marketing tool usage. A self-administered questionnaire was distributed to SME owners, whereby data was analysed by means of frequency occurrence. The main results stemming from the research indicate that SME owners have no preference in using either traditional or e-marketing tools, with majority preferring to use both. However, the majority of marketing tools being used and receiving the most effective rating according to SME owners is directed towards e-marketing tools. From the results obtained recommendations are made to policy-makers, SME managers, development agencies and business owners so as to establish an appropriate strategy to improve SME marketability within South Africa. The findings can be universally applied as studies have shown that there is a lot of similarity in the challenges faced by SMEs irrespective of where they come from.

scholarly journals Internationalization of SMEs and market orientation

2019 ◽  
Vol 32 (1) ◽  
pp. 69-85 ◽  
Author(s):  
Soniya Billore ◽  
Gautam Billore
Keyword(s):  
Market Orientation ◽  
Developing Economies ◽  
Small And Medium Enterprises ◽  
Cultural Knowledge ◽  
Target Market ◽  
Indian Market ◽  
Customer Knowledge ◽  
Content Type ◽  
Strategic Fit ◽  
Medium Enterprises

Purpose This paper aims to study the context of market orientation and the contribution of customer knowledge, networking and cultural knowledge to market orientation particularly to the internationalization of firms in developing economies. Design/methodology/approach A multiple case approach is adopted with four Swedish firms internationalizing to the Indian market. The data was obtained through personal interviews and typically lasted an hour. Follow-up questions were obtained by personal meetings or on Skype. Data was collected over a period of seven months during 2016-2017. Findings This study highlights the importance of customer knowledge, networking and cultural knowledge for foreign small and medium enterprises (SMEs) in the initial stages of internationalization. It proposes that a holistic market sensing of the target market can be achieved as the three constructs contribute to the market orientation of the firms and help in devising relevant strategic fit with the market. Research limitations/implications The sample size is small due to a limited number of Swedish SMEs who have the experience of operating in the Indian market. Future studies may include the Nordic region, and a quantitative approach for testing market orientation frameworks can be adopted. Originality/value This study lifts the concept of market sensing as customer knowledge, networking and cultural knowledge strengthen the market orientation of the firm. It addresses the research gap about limited research in developing market contexts for SME internationalization and specifically on Swedish SMEs in the Indian market.

scholarly journals DO MICRO SMALL MEDIUM ENTERPRISES (MSMES) NEED MODERN MANAGEMENT ACCOUNTING TECHNIQUES? AN INDONESIAN PERSPECTIVE

2020 ◽  
Vol 35 (1) ◽  
Author(s):  
Amanda Acintya
Keyword(s):  
Business Performance ◽  
Management Accounting ◽  
Statistical Technique ◽  
Practical Implementation ◽  
Perceived Importance ◽  
The Difference ◽  
The Government ◽  
Small Medium Enterprises ◽  
Medium Enterprises

Introduction: Management accounting practices (MAPs) have long been recognized as a subject of interest with regards to business performance, including for Micro Small Medium Enterprises (MSMEs). Despite the significant role of this sector in emerging countries, there is a dearth of research into the practical implementation of MAPs. Background Problems: The purpose of this paper is to gain a general understanding of whether modern and traditional MAPs, in the MSMEs’ context, are on an equal footing in terms of usage and perceived importance. We adopt the management accounting (MA) evolution model to structure this research. Novelty: This study contributes by tracing the adoption of MAPs as an indicator of the MSMEs’ need for MA information. Within an academic and regulatory framework, this study is believed to provide an important contribution for academicians, practitioners and the government. Research Methods: We conducted an attended survey of 34 MSMEs around Yogyakarta and used the simple yet meaningful statistical technique of descriptive analytics. Findings/Results: The findings indicate that traditional MAPs (the ones in IFAC stages 1 and 2) were found to be marginally better implemented than the modern MAPs (IFAC stages 3 and 4). We compute the difference of two proxies: extent of implementation (EI) and perceived importance (PI) as an indicator of the gap in their operationalization. We found that as the IFAC stage moves along to the modern MAPs spectrum, the average difference between EI-PI also moves up accordingly. Conclusion: Hence, despite the better implementation of traditional MAPs among the MSMEs, it does not eliminate the opportunity for the increasing usage of modern MAPs in the future. 

scholarly journals Agencies for Entrepreneurship Development and SMEs’ Promotion in Nigeria

2020 ◽  
Vol 15 (2) ◽  
Keyword(s):  
The State ◽  
High Rate ◽  
Sample Population ◽  
Government Officials ◽  
Entrepreneurship Development ◽  
The Past ◽  
Marketing Systems ◽  
The Difference ◽  
Small Medium Enterprises ◽  
Medium Enterprises

Many Researchers have written on the SMEs and Entrepreneurship in the past but failed to distinguish clearly the difference between the two concepts, thereby leaving a gap in literature. This study attempts to bridge his gap. The study identified the difference between entrepreneurship and Small/Medium Enterprises (SMEs), clarified the erroneous practice of using both words interchangeably by Researchers/Practitioners, categorized the supporting agencies and climaxes their contributions and limitations with suggestions for future considerations. In examining their contributions, a sample population of 1200 stakeholders was purposely selected in the state of Osun, Nigeria. Overall findings revealed that Agencies’ impacts have been minimal due to the high rate of corruption, bureaucracy and inability to separate entrepreneurial SMEs from non-entrepreneurial SMEs, These Agencies fall within the intermediate environment of businesses, categorized as participatory, facilitating & regulatory and are public sectors dominated with low entrepreneurship orientation. The study averred that Agencies/government officials should be more entrepreneurial by promoting auxiliary marketing systems for SMEs. It is suggested that having business-minded and entrepreneurial politicians/ leaders would promote SMEs and entrepreneurship in Nigeria.

scholarly journals Peta Usaha Kecil Menengah (UKM) Jalan Syahdan sebuah Hasil Penelitian Proyek Workshop Do Good Indonesia

Humaniora ◽  
2011 ◽  
Vol 2 (2) ◽  
pp. 1378
Author(s):  
Sari Wulandari
Keyword(s):  
Small Business ◽  
Target Market ◽  
Student Activities ◽  
Visual Communication Design ◽  
Communication Design ◽  
Positive Image ◽  
Media Communications ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
The Mind

Syahdan Small Medium Enterprises (SME) map around the campus BINUS Syahdan Syahdan precisely along the streets and alleys that connect with it, ranging from Seven-Eleven to Circle K, which has become the backbone of student activities on campus so as to facilitate students in accessing the small business as well as media liaison for SMEs to communicate with the target market. The research was conducted referring to the science of Visual Communication Design Discipline. The purpose and benefits of this research is to use scientific and practical the SME Map of Jalan Syahdan and research results in the form of advice which are based on Cognitive Principle for ID member, Communication Principles for ID member, which is based on ease of implementation, the function of information for ID, which will tell us the effectiveness of media communications, and aesthetics. It is expected that the information in it will be delivered properly, can bring out the character right BINUS University and establish a positive image in the mind of the reader. In the results of this study will be presented the data and advice needed as a reference by them who will develop the SME Map of Jalan Syahdan. 

scholarly journals EMPLOYING FINANCIAL ACCOUNTING STANDARDS FOR ENTITIES WITHOUT PUBLIC ACCOUNTABILITY FOR AUDITING

2013 ◽  
Vol 3 (2) ◽  
Author(s):  
Akie Rusaktiva ◽  
Adri Putra Nugraha
Keyword(s):  
Financial Reporting ◽  
Small And Medium Enterprises ◽  
Accounting Standards ◽  
Secondary Data ◽  
Financial Accounting ◽  
Public Accountability ◽  
Financial Reports ◽  
The Difference ◽  
Small Medium Enterprises ◽  
Medium Enterprises

<p>Financial Accounting Standards for Entities Without Public Accountability (FAS-EWPA) is a financial accounting standards issued by The<em> </em><em>Indonesian Institute of Accountants</em> or <em>Ikatan Akuntan Indonesia</em> (IAI) and endorsed by the Financial Accounting Standards Board of Indonesian Accountants or <em>Dewan Standar Akuntansi Keuangan Ikatan Akuntan Indonesia </em>(DSAK IAI) and intended for small and medium enterprises. The underlying priciple of IAI in issuing this particular standards is the attempt to facilitate small and medium enterprises in arranging their financial reports. If this standard is not issued, they have to follow the new FAS (which is stage of adopting IFRS – full convergence 2012) to arrange their financial reports. The application of this FAS-EWPA based IFRS is relatively more complex and expensive for small and medium enterprises. FAS-EWPA adopted some parts of IFRS (International Financial Reporting Standards) for small-medium enterprises (IFRS for Small-Medium-sized Entities/SMEs). This study aims to describe the layout of the difference measurement, assessment, report and the implementation of auditing standards between FAS-IFRS and FAS-EWPA. This study employed descriptive qualitative technique of data analysis by reviewing literature and analysing the field concerning with the implementation of Financial Accounting Standards Statements (FASS) and FAS-EWPA. Specifically, the secondary data of this study are FAS-IFRS and FAS-EWPA. The findings shows that there is a difference presentation and disclosure of financial statements between entities which report using FAS-IFRS and FAS-EWPA. Therefore the perceived program and audit procedures will be different because it will be tailored to the presentation and objectives the audit, suppose that in the implementation of FASS and EWPA, there is a difference in the assertions about the disclosure/presentation. For other assertions about existence, completeness, rights and obligations as well as assessment and allocation, basically, between FASS and EWPA, they have a common concept. While in presentation assertions as has been described earlier, the FAS-EWPA has a simpler form than with FASS, therefore there is a definitely difference in terms of the presentation between the two.</p> <p><em> </em></p> <p><em> </em></p>

scholarly journals Formal financial institutions financing of immigrant small and medium enterprises in South Africa

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Francis T. Asah ◽  
Lynette Louw
Keyword(s):  
South Africa ◽  
Qualitative Research ◽  
Interest Rates ◽  
South African ◽  
Research Design ◽  
Financial Institutions ◽  
Developing Economies ◽  
Small And Medium Enterprises ◽  
Qualitative Research Design ◽  
Medium Enterprises

Orientation: Small and medium enterprises (SMEs) owned by immigrants in developing economies, such as South Africa, tend to trust formal financial institutions (FFIs) for financial support.Research purpose: Even though immigrant SMEs create opportunities that have important implications for the South African economy; less than 5% of them can access credit from FFIs. This study, therefore, explores the accessibility of credit from FFIs to immigrant SMEs from a supply-side perspective.Motivation for the study: Research studies on improving financing from FFIs to immigrant SMEs will help to boost the survival of immigrant SMEs and promote economic development in South Africa.Research design, approach and method: This qualitative research design used an interpretivistic research paradigm to achieve the research objectives. Data were collected from 16 purposively selected participants and analysed using the five-step process of content analysis outlined by Terre Blanche, Durrheim and Kelly.Main findings: The findings revealed that FFIs are uninterested and biased against considering financing immigrant SMEs and tend to charge them higher interest rates. Collateral, equity contribution and the possession of a South African permanent resident permit with a South African ID are the most important requirements that impact the willingness of FFIs to finance immigrant SMEs.Practical/managerial implications: Implications for the financial institutions in policy development were provided.Contribution/value-add: This research study highlights the requirements and the challenges faced by immigrant SMEs in accessing credit from FFIs. The use of qualitative research design further contributed to the literature on FFIs financing of immigrant SMEs.

scholarly journals YouTube as an Airlines Marketing Tool

2018 ◽  
Vol 7 (1) ◽  
pp. 45-69
Author(s):  
Martina Pásková ◽  
Jan Hruška ◽  
Josef Zelenka
Keyword(s):  
Social Media ◽  
Low Cost ◽  
Social Media Analytics ◽  
Research Results ◽  
Qualitative And Quantitative ◽  
Quantitative Analyses ◽  
The Difference ◽  
Marketing Tool ◽  
Changes Over Time ◽  
The Way

Abstract Multimedia communication through social media has been experiencing constantly growing significance in the field of airline marketing. The aim of the research presented in this paper was to find out and, with the help of both qualitative and quantitative analyses, describe the way YouTube is used by airlines. The research was conducted in the form of a comparative study with the objective of identifying the difference between YouTube performance of full-service carriers (FSCs) and low-cost carriers (LCCs). The intention was to identify which factors influence the effectiveness of airline marketing conducted via YouTube an as well as the way in which they do it. Analysis of selected data was facilitated by social media analytics tool SocialBakers, content analyses and a correlation analysis of YouTube metrics, selected on the base of previous research results. The research data were collected twice during the year 2017 in order to reflect changes over time. Research results showed that FSCs build their YouTube channels more systematically than LCCs. FSCs offer a substantially wider range of video topics and often sort out topics of their videos in a more detailed way. Regarding the basic metrics of YouTube channels (total number of views, number of subscribers), FSCs surpass LCCs significantly. One reason for their much higher rate of views is the fact that FSCs use celebrities more frequently, and frequently they offer high-quality impression/relationship airline presentation.

scholarly journals The impact of risk on the financial performance of small medium enterprises in the construction industry in Eastern Cape, South Africa

2015 ◽  
Vol 5 (3) ◽  
pp. 224-234
Author(s):  
William Chiliya ◽  
Ellen Chenesai Rungani ◽  
Norman Chiliya ◽  
Christopher Tarisayi Chikandiwa
Keyword(s):  
South Africa ◽  
Risk Management ◽  
Financial Performance ◽  
Construction Industry ◽  
Business Environment ◽  
Eastern Cape ◽  
Management Techniques ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
The Impact

Risk management has become the driving force for business success due to the everchanging business environment. The purpose of this study is to investigate the impact of the level of awareness and use of risk management techniques on the financial performance. The data was collected from 82 of Small Medium Enterprises (SMEs) owners/managers in the construction industry in Eastern Cape, South Africa. The results show that the level of awareness and use of risk management techniques have a significant impact on the financial performance of SMEs in the construction industry. The study recommends that the government, tertiary institutions, construction industry development board, and SME owners or managers in the construction industry should work together in improving the level of awareness and use of risk management techniques.

scholarly journals "THE TITLES OF THE POEMS BY V.BRUSOV AND A.BLOK"

2018 ◽  
pp. 285-293
Author(s):  
LUDMILA GULBA
Keyword(s):  
Comparative Analysis ◽  
Second Generation ◽  
Cultural Background ◽  
The Difference ◽  
The Way

"The article presents a comparative analysis of the titles of poetry books, literary cycles and poems by V.Brusov and A.Blok; it also reveals the linguistic parameters and expression of the titles, the cultural background, the way to reflect the contents of the collection, literary cycles or a poem; through the difference of approaches to entitling their works the difference of the two poetic systems (“rise of symbolism” and “second generation” symbolism) is analyzed."

scholarly journals Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and Romania

2019 ◽  
Vol 11 (3) ◽  
pp. 604 ◽  
Author(s):  
Rodney Duffett ◽  
Dana-Mihaela Petroșanu ◽  
Iliuta-Costel Negricea ◽  
Tudor Edu
Keyword(s):  
South Africa ◽  
Structural Equation ◽  
Developing Economies ◽  
Demographic Factors ◽  
Target Market ◽  
Online Information ◽  
Marketing Communication ◽  
Brand Preference ◽  
Video Sharing ◽  
The Impact

The omnipresent role of online information and communication technology (ICT) channels in the lives of Millennial consumers is universally recognised in industry and academia. The persistent usage of ICT platforms such as social media, especially digital video sharing conduits (e.g., YouTube), among the Millennial cohort has become an important marketing communication platform for organisations to reach this evasive target market. The extensive use of YouTube has generated billions of dollars in marketing communication income, but there is limited academic inquiry in terms of in developing economies, particularly regarding the effect of online usage and demographic factors among Millennials. This paper examines the effect of YouTube marketing communication on affective (attitudinal) responses, meaning brand liking and the impact on brand preference, among Millennials in two developing economies, Romania and South Africa, as well as the influence of usage and demographic factors on the affective (attitudinal) association. A survey was conducted among 400 Romanian and 400 South African respondents, and the hypothesised associations were evaluated via structural equation modelling (SEM) and multigroup SEM. The results of this paper reveal a favourable connection between brand liking and brand preference as a result of YouTube marketing communication, making a notable contribution to the limited YouTube inquiry on attitude-to-advertising theory in developing economies regarding brands in general and sustainable offers in particular. A number of the online usage and demographic factors were also found to have an effect on the brand liking and preference association, supporting in the reduction of the academic–practitioner gap, and assisting organisations in better understanding Millennials in the development of effective marketing communication campaigns on video sharing platforms.

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