scholarly journals Instruments of Developing Social Marketing in Public Health

2019 ◽  
Vol 2 (1) ◽  
pp. 50-60
Author(s):  
Alina Timotin
Keyword(s):  
Public Health ◽  
Social Marketing ◽  
Deductive Reasoning ◽  
Medical Curriculum ◽  
Behavioural Change ◽  
National Level ◽  
Three Dimensions ◽  
Political Dimension ◽  
Team Members ◽  
The Republic

Abstract This paper examines the way in which social marketing can be developed in public health and provides a set of practical instruments in this regard. Social marketing is an important tool in generating behavioural change and its usefulness in public health was proved by previous studies. However, it is still overlooked by many public health specialists, mainly because they lack basic instruments in this regard, especially knowledge and technical support. This study provides an opportunity to advance the implementation of social marketing and it priorly addresses to: national authorities in developing public health policies and strategies, medical curriculum developers, teachers, project managers and team members of health promotion programs. The research is interdisciplinary, applicative, descriptive, with a qualitative approach, based on logical-deductive reasoning. The novelty of the paper is expressed by the proposed total framework of implementing social marketing in public health, that comprises three dimensions: political, training and collaborative. The political dimension implies a unified application of the concept at the national level through specific strategies and encouraging program developers to use marketing techniques in influencing health behaviour. The training dimension implies courses provided at different levels and stages of training: students, master students, specialists. The collaborative dimension requires the creation of joint teams and clear distribution of roles for each member, of which at least one should be a specialist in social marketing. According to these three dimensions, the study describes three instruments (a guide, a curriculum and a sketch of the team) that were created for developing social marketing in public health in countries like the Republic of Moldova, where the concept is still not widely known and accepted. This study tends to give support for researchers in promoting social marketing techniques.

scholarly journals THE T MODEL OF APPLYING SOCIAL MARKETING IN HEALTH PROMOTION IN THE REPUBLIC OF MOLDOVA

World Science ◽  
2019 ◽  
Vol 1 (12(52)) ◽  
pp. 54-61
Author(s):  
Alina Timotin
Keyword(s):  
Social Marketing ◽  
Healthy Lifestyle ◽  
Behavioural Change ◽  
Simplified Model ◽  
Conceptual Scheme ◽  
Basic Principles ◽  
Republic Of Moldova ◽  
Practical Tool ◽  
Advanced Knowledge ◽  
The Republic

The present work analyses 8 models of social marketing (1984-2008) that appear in the specialised literature. Because each of them presents important elements, here appeared the necessity of an integrative simplified model. The premises for creating the T Model for the implementation of social marketing in the Republic of Moldova are: the need for behavioural change programs, the limited development of social marketing, low knowledge of health specialists on the concept of social marketing, creative but fragmented use of social campaigns to promote a healthy lifestyle. The T Model can be taken over by other countries where the concept of social marketing is not sufficiently promoted and where public health specialists do not have advanced knowledge in this field. The model is a practical tool, described in terms of: the basic principles, the conceptual scheme and the methodological steps of implementation.

scholarly journals The Integration of Behavioural Change Models in Social Marketing Programs in Public Health

2019 ◽  
Vol 2 (1) ◽  
pp. 30-39
Author(s):  
Oxana Savciuc ◽  
Alina Timotin
Keyword(s):  
Public Health ◽  
Social Marketing ◽  
Behavioural Change ◽  
Health Sector ◽  
Marketing Research ◽  
Marketing Mix ◽  
Change Models ◽  
The Social ◽  
Consumer Orientation ◽  
Alternative Techniques

Abstract The aim of the paper is to provide a conceptual theoretical framework of the integration of the theories and models of behavioural change in the marketing mix of the social marketing programs applied in public health. A second purpose is to highlight the benefits of social marketing over alternative techniques used in programs that are designed to influence health behaviour. The research is a conceptual one, that uses both theoretical (through examination of theories and concepts) and applied approaches (through examination of particular cases and examples). In the specialized literature there are presented multiple models/theories of behavioural change, but their specific application in the marketing mix of the social marketing programs is insufficiently described. The need to use these theories in the public health sector arises from the extended application of social marketing in this field and the specificity of the domain. Eight main theories of behaviour change were studied according to their purpose, variables (possibility of segmentation) and limits. Accordingly, the study presents how these theories can be integrated in the process of social marketing implementation in defining the marketing mix strategy. In this regard, it is important to underline the advantages of using social marketing (in contrast to alternative techniques like PRECEDE/PROCEED or the ecological models), namely: it is based on consumer orientation, uses marketing research, creates attractive exchanges, considers competition, uses the marketing mix, ensures management of the processes. In addition, some elements of the alternative techniques can be taken over in the application of social marketing. Social marketing is a very useful practical tool, but it needs a well-grounded theoretical support in order to gain ground in front of other similar theories. This paper tends to enhance the theoretical tools available for researchers and practitioners.

scholarly journals Education of medical examiners qualified for death certification

2006 ◽  
Vol 134 (Suppl. 2) ◽  
pp. 135-138 ◽  
Author(s):  
Djordje Alempijevic ◽  
Slobodan Savic
Keyword(s):  
Public Health ◽  
National Level ◽  
City Council ◽  
Public Health Care ◽  
Medical Examiner ◽  
Death Certification ◽  
Public Health Perspective ◽  
Professional Career ◽  
The Republic ◽  
Medical Examiners

INTRODUCTION. Death certification is very important from public health perspective, in particular, referring to gathering of data for mortality statistics on local and national level. When examining the deceased, medical examiner is capable of detecting indications of violent death and report the case for further inquest. The Public Health Care Act of the Republic of Serbia defines the responsibilities of medical examiner (ME) to certify death and estimate the time and cause of death. On the territory of Belgrade, this Service is organized by Department of Public Health of the City Council. Education of doctors-medical examiners certifying death in Belgrade area was organized during 2002 and 2003. OBJECTIVE. Demonstrate the structure of the Program of continual medical education (CME) of medical examiners in Belgrade area, to look into some aspects of their professional career, and to analyze the results of their testing. METHOD. Based on the Program of CME for medical examiners, test consisting of 13 questions was prepared. These questions were related to thanatology and current legislation. The evaluation of test results as well as particular characteristics (age, duration of professional engagement, etc.) of tested doctors was carried out. RESULTS. A total of 138 participants of CME Program were subjected to test. Mean age of tested MEs was 40.27?8.06 years, while an average duration of professional engagement was 13.43?8.00 years. Almost 2/3 of tested MEs were employed as general practitioners, while the rest were specialists, mainly in internal medicine and emergency medicine. Slightly more than 1/5 of tested MEs (21.7%) failed on the test (less than 60% of maximum score). CONCLUSION. Given the fact that slightly more than 1/5 of tested MEs (21.7%), regardless of duration of their professional engagement, did not pass the test, the level of their specific knowledge of death certification was not sufficient. Therefore, it is necessary to organize periodical CME on specific topics, including practice related to death certification. Accordingly, the Institute of Forensic Medicine in cooperation with Center for CME, Faculty of Medicine, University of Belgrade, has created a specific program of CME whose realization is in progress.

scholarly journals A systematic review of sports sponsorship for public health and social marketing

2018 ◽  
Vol 8 (1) ◽  
pp. 24-39 ◽  
Author(s):  
Krzysztof Kubacki ◽  
Erin Hurley ◽  
Sharyn Robyn Rundle-Thiele
Keyword(s):  
Public Health ◽  
Systematic Review ◽  
Social Marketing ◽  
Effective Means ◽  
Behavioural Change ◽  
Future Research ◽  
Promotion Strategy ◽  
Content Type ◽  
Sports Sponsorship ◽  
Social Marketing Campaigns

Purpose This paper aims to provide a systematic review of evaluations of public health and social marketing campaigns reporting the use of sports sponsorship. Sports sponsorship is a key health promotion strategy, yet academic literature on the use of sponsorship in social marketing and public health is surprisingly limited. Design/methodology/approach Seventeen studies were identified following systematic literature review procedures. Findings Coupling of social marketing and public health sponsorship with changes in policies in sporting clubs and associations offers an effective means to achieve desired outcomes, e.g. behaviour change. Research limitations/implications The analysis presented in this review included information that was reported in the identified studies, which might be an incomplete representation of work undertaken but not reported. All of the studies identified in this review were conducted in English-speaking countries. Considerable opportunity for future research is apparent, and areas for future research are outlined. Practical implications Limited evidence was available, and additional research examining the effectiveness of sponsorship in attaining behavioural change is urgently needed. Future studies should assess the role, scope of involvement in, aims and benefits of non-government sponsors of public health and social marketing campaigns; use methods that do not rely on self-reporting, such as observations; and explore the influence of health sponsorship on attitudes, social norms and behaviours. Originality/value This is the first study to provide a systematic review of the use of sports sponsorship in public health and social marketing.

scholarly journals The prioritisation of zoonoses in the Republic of North Macedonia – Do we need one health approach

2021 ◽  
Vol 13 (2) ◽  
pp. 1-10
Author(s):  
Blazho Janevski ◽  
Fimka Tozija ◽  
Gordana Ristovska ◽  
Vladimir Mikikj ◽  
Vasilka Poposka-Treneska
Keyword(s):  
Public Health ◽  
One Health ◽  
National Level ◽  
West Nile Fever ◽  
Hemorrhagic Fevers ◽  
Control And Prevention ◽  
The Subject ◽  
The Republic ◽  
And Control ◽  
Socio Economic Factors

Zoonoses have a different impact on public health, determined by geographical and socio-economic factors, which requires their prioritization for prevention and control purposes to be performed at the national level. Prioritization of zoonoses is a mechanism used in policy-making, primarily in allocating available resources. Aim of the paper is to compare two different methods used for prioritization of zoonoses by Institute of public health (IPH) and Food and Veterinary Agency (FVA). Material and methods: IPH used a method prepared by the U.S. Centers for Disease Control and Prevention (CDC), - One Health Zoonotic Disease Prioritization (OHZDP) tool, adapted to national conditions (2019). FVA used a standardized semi-quantitative method based on the OIE Methodological Manual (List and Categorization of priority diseases in animals including and those transmitted to humans). A total of 21 zoonoses have been selected, based on their importance for the human and veterinary sector. These diseases are ranked according to the stated criteria of the two previously conducted prioritizations and their comparison is performed. Results: With the prioritization conducted by IPH and FVA the first 5 ranked zoonoses are: Hemorrhagic fevers with renal syndrome, Leishmaniasis, Tularemia, Brucellosis and Listeriosis. With the prioritization carried out by the FVA the first 5 ranked zoonoses are: Bovine brucellosis, Bovine tuberculosis, Salmonellosis, Avian influenza and West Nile fever. A Cumulative Annual Incidence is taken as a control parameter. Regarding this, the 5 first ranked zoonoses are Echinococcosis, Brucellosis, Lyme fever, Leishmaniasis and Tularemia. Conclusions: A comparative analysis of the separate lists of priorities for human and veterinary medicine shows that only a certain percentage overlap. Also, the presence of a number of zoonoses with endemic character, but also a more pronounced risk of new emergent diseases, determines the need to provide consensus on the methodology of prioritization of zoonoses, and its formalization and institutionalization, as a crucial step towards identification and prioritization of zoonoses that would be the subject of joint programs and interventions.

Legal and Institutional Functionality in the Protection of Women – Victims of Domestic Violence in the Republic of Macedonia – Present Situation and Future Perspectives

2017 ◽  
Vol 10 (2) ◽  
pp. 131
Author(s):  
Zorica Saltirovska Professor ◽  
Sunchica Dimitrijoska Professor
Keyword(s):  
Domestic Violence ◽  
Women Victims ◽  
Violence Against Women ◽  
Social Protection ◽  
National Level ◽  
Gender Based Violence ◽  
Republic Of Macedonia ◽  
The Law ◽  
The Republic ◽  
Gender Based

Gender-based violence is a form of discrimination that prevents women from enjoying the rights and liberties on an equal level with men. Inevitably, domestic violence shows the same trend of victimizing women to such a degree that the term “domestic violence” is increasingly becoming synonymous with “violence against women”. The Istanbul Convention defines domestic violence as "gender-based violence against women", or in other words "violence that is directed against a woman because she is a woman or that affects women disproportionately." The situation is similar in the Republic of Macedonia, where women are predominantly victims of domestic violence. However, the Macedonian legal framework does not define domestic violence as gender-based violence, and thus it does not define it as a specific form of discrimination against women. The national legislation stipulates that victims are to be protected in both a criminal and a civil procedure, and the Law on Prevention and Protection from Domestic Violence determines the actions of the institutions and civil organizations in the prevention of domestic violence and the protection of victims. The system for protection of victims of domestic violence closely supports the Law on Social Protection and the Law on Free Legal Aid, both of which include provisions on additional assistance for women victims of domestic violence. However, the existing legislation has multiple deficiencies and does not allow for a greater efficacy in implementing the prescribed measures for the protection of victims of domestic violence. For this reason, as well as due to the inconsistent implementation of legal solutions of this particular issue, the civil sector is constantly expressing their concern about the increasingly wider spread of domestic violence against women and about the protection capabilities at their disposal. The lack of recognition of all forms of gender-based violence, the trivial number of criminal sentences against persons who perform acts of domestic violence, the insufficient support offered to victims – including victim shelters, legal assistance, and counseling, and the lack of systematic databases on domestic violence cases on a national level, are a mere few of the many issues clearly pointing to the inevitable conclusion that the protection of women-victims of domestic violence is inadequate. Hence, the functionality and efficiency of both the existing legislation and the institutions in charge of protection and support of women – victims of domestic violence is being questioned, which is also the subject for analysis in this paper.

scholarly journals Public perceptions of Lyme disease and climate change in southern Manitoba, Canada: making a case for strategic decoupling of climate and health messages

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Laura Cameron ◽  
Rhéa Rocque ◽  
Kailey Penner ◽  
Ian Mauro
Keyword(s):  
Public Health ◽  
Climate Change ◽  
Risk Perception ◽  
Lyme Disease ◽  
Risk Perceptions ◽  
Public Discourse ◽  
Behavioural Change ◽  
Health Messages ◽  
Urban Rural ◽  
Climate And Health

Abstract Background Despite scientific evidence that climate change has profound and far reaching implications for public health, translating this knowledge in a manner that supports citizen engagement, applied decision-making, and behavioural change can be challenging. This is especially true for complex vector-borne zoonotic diseases such as Lyme disease, a tick-borne disease which is increasing in range and impact across Canada and internationally in large part due to climate change. This exploratory research aims to better understand public risk perceptions of climate change and Lyme disease in order to increase engagement and motivate behavioural change. Methods A focus group study involving 61 participants was conducted in three communities in the Canadian Prairie province of Manitoba in 2019. Focus groups were segmented by urban, rural, and urban-rural geographies, and between participants with high and low levels of self-reported concern regarding climate change. Results Findings indicate a broad range of knowledge and risk perceptions on both climate change and Lyme disease, which seem to reflect the controversy and complexity of both issues in the larger public discourse. Participants in high climate concern groups were found to have greater climate change knowledge, higher perception of risk, and less skepticism than those in low concern groups. Participants outside of the urban centre were found to have more familiarity with ticks, Lyme disease, and preventative behaviours, identifying differential sources of resilience and vulnerability. Risk perceptions of climate change and Lyme disease were found to vary independently rather than correlate, meaning that high climate change risk perception did not necessarily indicate high Lyme disease risk perception and vice versa. Conclusions This research contributes to the growing literature framing climate change as a public health issue, and suggests that in certain cases climate and health messages might be framed in a way that strategically decouples the issue when addressing climate skeptical audiences. A model showing the potential relationship between Lyme disease and climate change perceptions is proposed, and implications for engagement on climate change health impacts are discussed.

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