scholarly journals Marketing’s Influence within Companies: Current Issues and their Possible Resolution

2012 ◽  
Vol 5 (20) ◽  
pp. 587-596 ◽  
Author(s):  
Miroslav Karlíček ◽  
Peter Drábik

Abstract Marketing is a fundamental business function which is directly connected to the company’s long-term performance. However, the marketing function seems to be marginalized in many companies. The main reasons for the relatively low power of the marketing function within the private sector are insufficient control of CMOs over marketing strategy and the marketing mix, lack of convenient measures for capturing the effectiveness and efficiency of marketing investments, the tactical and short-termed orientation of marketing departments, and last but not least the low reputation of the marketing profession. This study analyzes these four factors and proposes steps which can be undertaken by CEOs, marketers themselves and business faculties to leverage the influence of the marketing function and therefore also the overall performance of a company

Author(s):  
Heni Swastika ◽  
Titik Aryati

<p class="Style1"><em>This Thesis is done in order to give empirical prove about Corporate Social </em><em>Responsibily (CSR) related to Company Financial Performance (productivity and value </em><em>of a company). In this Thesis, company's performance devided in short term </em><em>performance and long term performance. Company's short term performance is company's productivy based on Asset Turnover (ATO), while Company's long term </em><em>pe</em><em>4</em><em>formance </em><em>is company's value </em><em>based on Price to Book Value (PBV). Corporate Social Reponsibility (CSR) performance is measured with Sustainability Report Disclosure Index (SRDI). Population used in this thesis is the company that have been registered in Bursa Efek Indonesia (BEI) in a certain period between 2012 until 2014. Total sample for this Thesis are 31 Banking company which is chosen using purposive sampling method. The data for this thesis is analyzed using classical assumption test and hypothesis test using Doubled Linear Regression. This research proves that Corporate Social Responsibility (CSR) brings positive effect related to Productivity of a Company and Value of a Company.</em></p>


2021 ◽  
Author(s):  
Michael Darter

Rapid Strength Concrete (RSC) slabs on six California jointed plain concrete pavement (JPCP) highway projects were surveyed. These projects had been previously surveyed in 2008 at 3-years of age and by 2018 had reached a service life of 13-years. Of the initial 5430 slabs examined in 2008, a total of 1493 RSC slabs, located on 12 traffic lanes, were observed and distress types recorded again in 2018. These slabs included both CTS and 4x4 RSC located in both inner and outer lanes. Only a small percentage (1.4%) of the 5,430 RSC slabs exhibited any distress in 2008 after 3-years' service and the increases were small over the next 10 years of service with the exception of transverse fatigue cracks. The transverse (top down fatigue) type of cracking had the highest percentage and largest increase of any distress type. The heavy truck outside lanes exhibited 21% transversely cracked RSC slabs and the inner passing lanes 3%. The outer truck lanes carried over 3 times more trucks than inner lanes. The RSC slabs were mostly 200-223 mm thick and thus susceptible to fatigue damage. The overall performance of the RSC slabs (both CTS and 4x4 RSC materials) were similar and considered to be outstanding over 13 years with a large majority expected to survive many more years.


1997 ◽  
Vol 506 ◽  
Author(s):  
Vinod Vallikat ◽  
S. David Sevougian ◽  
Jerry A. McNeish

A methodology was developed to determine the effectiveness of different components/barriers in isolating waste from the accessible environment for the potential nuclear waste repository at Yucca Mountain, Nevada [1]. Quantifying the performance offered by different barriers aids in prioritizing the testing and analysis activities aimed at resolving uncertainty in processes and parameters of greatest significance to long-term performance. If a substantial fraction of the overall performance of a repository system may be attributed to the performance of a particular barrier, then it is prudent to devote the necessary resources toward enhancing the confidence in our predictive ability regarding that barrier (through more in-depth characterization and testing).


SIMULATION ◽  
2018 ◽  
Vol 95 (9) ◽  
pp. 873-891
Author(s):  
Xuhui Yu ◽  
Guolei Tang ◽  
Zijian Guo ◽  
Xiangqun Song

The ever-increasing worldwide container throughput and the intensified port competition have demanded better terminal operational performance, which is usually measured by the gross crane rate (GCR). In this paper, a multiagent-based simulation model is proposed to investigate how the block length of the storage yard and the tactical-level stacking policy affect the operational performance of non-transshipment container terminals over the long term. Experiments consider seven block lengths, two yard truck fleet sizes and two stacking policies. The results demonstrate that the best block length yielding the highest GCR is dependent on the stacking policy and the yard truck fleet size, and the separate stacking policy is essentially superior to the scattered stacking policy. Specifically, only when 9-yard trucks are deployed per quay crane under the separate stacking policy, can the typical 42-slot block length achieve the highest GCR. Although the experiments are not exhaustive, they do provide the first fundamental insights, with respect to the effects of block lengths and stacking policies, on the long-term performance at a manually controlled non-transshipment container terminal.


Author(s):  
Gerardo G. Clemeña ◽  
Donald R. Jackson

As part of continuous efforts to identify effective and durable anodes for use in cathodic protection (CP) of reinforced concrete bridge members, a water-based, electrically conductive paint was evaluated for use as the secondary anode in CP systems for inland concrete piers. The paint was used in two CP systems—one designed and built approximately 6 years ago and the other 8 years ago—to protect the concrete piers of two pairs of twin bridges in Virginia. When adjusted properly, the two systems provided more than sufficient protection to the reinforcing steel. Natural paint deterioration occurred in both systems. In the 8-year-old system, this deterioration ranged from 0 to 0.37 percent. In the 6-year-old system, it ranged from 0 to 0.14 percent. Most of the deterioration occurred at the ends of the pier caps, where the concrete is not sheltered from rain by a deck overhang. The overall performance of the conductive paint in these CP systems was better than expected. Its effectiveness could last for at least 15 years, even longer if minor paint deterioration is touched up as early as possible. This type of conductive paint should, therefore, be considered a suitable secondary anode for use in CP of inland concrete piers.


2015 ◽  
Vol 16 (4) ◽  
pp. 721-741 ◽  
Author(s):  
Elena Shakina ◽  
Angel Barajas

Purpose – The purpose of this paper is to reveal and empirically validate a new typology of company strategic profiles regarding intangible resources. Design/methodology/approach – The study is carried out in three steps. The first stage comes to identify the coordinates of intangibles in which strategic profiles are found. The second stage enables a clusterization of more than 1,600 European companies observed during seven years in the coordinates of intangibles. The last step introduces comparative analysis of these clusters in terms of their performance. Findings – As a result of empirical analysis three strategic profiles regarding intangibles are discovered. Two of these profiles are called intangible-intensive as they demonstrate clear predominance of a particular set of intangibles. The innovative profile is associated with intensive investment in innovation and networking capabilities. The conservative profile puts emphasis on managerial capabilities and development of business process. The non-intangible-intensive profile, that has been called moderate, evenly allocates resources among intangibles keeping them on a low level relative to the intangible-intensive profiles. Practical implications – This research is useful for practitioners in strategic and knowledge management. It provides insight into common features of company strategies for intangibles as well their impact on short- and long-term performance. Originality/value – This work contributes to the field of strategic knowledge management by demonstrating a new relevant typology in company behavior regarding intangibles. Moreover, it equips decision makers in companies with a tool to design strategic vision in intangibles.


2004 ◽  
Vol 29 (2) ◽  
pp. 39-54
Author(s):  
Ravindra H Dholakia ◽  
Akhilesh S Kumar

In the era of globalization and liberalization, important investment and business decisions have to carefully consider long-term performance and prospects of different national economies. National governments would also compete with one another on the strength of their economic performance and policies. Several organizations make regular efforts to evaluate prospects and rank countries for different purposes but research identifying the top performing economies considering different dimensions of their long-term performance is conspicuous by its absence. Using seven indicators of economic performance of 187 countries, this paper identifies the top 50 performers during the decades of 1981-90 and 1991-2000. Five of these indicators are the trend rates of growth over a decade in imports, foreign direct investment (FDI), capital formation, per capita income, and forex reserves. Average inflation rate and Human Development Index (HDI) are the remaining indicators. The selected indicators are very distinct from one another not only during the decade of eighties but also during the nineties. It is found that economic performance of countries, which was already specialized in a few dimensions, is becoming more specialized and focused during the nineties when compared to the eighties. This paper also examines the inter-relationship among the indicators over time. This study has generated findings for national policy making and for businesses to assess macroeconomic prospects. There are 26 common countries in the two sets of top 50 performers during the eighties and the nineties. High performance on the consumer inflation and/or human development front has emerged practically as a pre-condition for consistently good overall performance. On this count, it appears that a large number of the new entrants to the club of 50 top performers during the nineties are not likely to hold on to their position in the coming decade. Such emerging economies may prove to be risky. The experience of the eighties and the nineties suggests that high inflation during a decade does not deter the solid real economic performance on other dimensions during the same decade but may create problems of maintaining consistency of relative performance over time, if not checked. For predicting the overall performance of countries, past performance does not help in general. However, three indicators, viz., growth of per capita income, growth of FDI, and HDI can be predicted to some extent through past performance on various dimensions. The findings suggest the following: A trade-off exists between high inflation and future high growth and between high inflation and future high HDI. Long-term growth of investment may negatively affect the future long-term growth of output and long-term growth of forex reserves may negatively affect future long-term growth of FDI in a country. Growth causes human capital and not vice-versa. Based on the prediction of partial performance, the study identifies 15 economies likely to be among the top 50 performers in the first decade of the 21st century. Since four of the seven performance indicators do not depend on past performance, the remaining 35 top performers may spring genuine surprises. Economic environment and policies of countries during the decade would decide their relative performance.


Author(s):  
Carl Malings ◽  
Rebecca Tanzer ◽  
Aliaksei Hauryliuk ◽  
Provat K. Saha ◽  
Allen L. Robinson ◽  
...  

2008 ◽  
Vol 56 (S 1) ◽  
Author(s):  
CC Badiu ◽  
W Eichinger ◽  
D Ruzicka ◽  
I Hettich ◽  
S Bleiziffer ◽  
...  

Sign in / Sign up

Export Citation Format

Share Document