scholarly journals A conceptual model for finding key factors for new product development evaluation

2021 ◽  
Vol 8 (4) ◽  
pp. 57-77
Author(s):  
Rhys Williams ◽  
Pouya S. Moghadam ◽  
John Mulyata
Keyword(s):  
Product Development ◽  
Conceptual Model ◽  
New Product Development ◽  
Innovation Management ◽  
Correlation Coefficients ◽  
New Product ◽  
Key Factors ◽  
Analytic Hierarchy ◽  
Key Factor ◽  
Development Evaluation

This paper develops a conceptual model for finding key factors for new product development (NPD) evaluation. It builds on the work of the most cited and published authors on innovation management, but transfers attention from advertising aspects and efficiency, to factors identified within the NPD process such as new product project definition, a firm’s resources, organisation-product fit, and commercial entity, that would lead to success with “Information acquired” being identified as the underlying key factor. This paper presents a summary of the results of correlation coefficients calculated between the factors identified and outcome measures, derived from the leading authors’ work. Further, analytic hierarchy process (AHP) was used to evaluate the results of the correlation coefficients of sub-factors, which were modified by considering the ranking of each author.

scholarly journals Innovation Management to Sustain Competitive Advantage: A Qualitative Multi-Case Study

2021 ◽  
Vol 12 (2) ◽  
pp. 107
Author(s):  
Ghayth Tahat
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Business Strategy ◽  
Innovation Management ◽  
Research Question ◽  
New Product ◽  
Shared Knowledge ◽  
Organisational Capabilities ◽  
Innovative Capabilities

The significance of innovative capabilities and new product development (NPD) in marketing and business strategy innovation has been recognised by researchers and management. Researchers and practitioners have explored and evaluated the organisational capabilities and knowledge management, too. This current paper, however, represents inadequacy of connection between organisational capabilities, innovative capabilities, new product development and integrated shared knowledge. Furthermore, there is insufficient knowledge and data on the effect and the involvement of organisational capabilities and integrated shared knowledge to company's success, performance, and sustainability. This paper aimed at determining whether there is a connection between organisational capabilities, innovative capabilities, new product development and integrated shared knowledge. The purpose of this paper is to investigate and explore how organisational capabilities and shared knowledge impact and contribute to innovative capabilities, new product development and innovative management. This paper has empolyed a qualitative multiple-site case study through conducting one-on-one (personal) interviews as well as conducting in-depth interviews with key decision makers from innovative and technology companies located in Texas State in the USA. This paper attempts to answer the following key research question, namely: How do organisational capabilities and shared knowledge that influence innovative capability and new product development contribute to the company’s performance, success, and sustainability? NVivo 11 Qualitative Data Analysis Software was used to import and analyse the respondent interviews. The software (NVivo 11) was also used to determine the study findings through theme analysis. The paper key finding is that organisational capabilities and shared knowledge are linked and crucial for the success of innovative capabilities and new product development. A set of recommendations for future researchers is proposed.

scholarly journals Factores clave para el proceso de gestión de la innovación para el desarrollo de nuevos productos en el sector PyMEs, caso de estudio la industria de tecnologías de la información en Nuevo León

2017 ◽  
Vol 7 (14) ◽  
Author(s):  
Óscar Enrique López Treviño ◽  
Mónica Blanco Jiménez
Keyword(s):  
New Product Development ◽  
Product Innovation ◽  
Innovation Management ◽  
Innovation Process ◽  
New Product ◽  
Key Factors ◽  
Nuevo Leon ◽  
Organizational Creativity ◽  
Nuevo León ◽  
Analysis Of Results

Abstract. The purpose of this study is to analyze the key factors for managing the product innovation process, from existing models over time. Different proposals are presented by different authors who have studied this phenomenon, and as a result of these have conceptualized the knowledge in different models of innovation, so this work focuses on meeting certain elements in a new model including a new variable was not been considered in previous models (Organizational Creativity). This study was focused on SMEs and theirimportance in the economy of any country. The analysis of results and findings are presented from a study of 53 samples to the industry of information technology in Nuevo León, México.Key Words. canieti, innovation management process, new product development (NPD), organizational creativity, SMEs.Resumen. El propósito del estudio es analizar los factores clave para gestionar el proceso de innovación de producto, a partir de modelos existentes a través del tiempo. Se presentan diferentes propuestas por distintos autores que han estudiado este fenómeno, y como resultado de estos han conceptualizado ese conocimiento en diferentes modelos de innovación, por lo que este trabajo se enfoca en conjuntar ciertos elementos en un modelo nuevo incluyendo una variable nueva que no había sido considerada en modelos anteriores(Creatividad Organizacional). Este estudio va enfocado a las PyMEs por la importancia que tienen en la economía de cualquier país. El análisis de resultados y las conclusiones se presentan a partir de un estudio de 53 muestras a la industria de las tecnologías de la información en Nuevo León, México.Palabras Clave. Canieti, desarrollo de nuevos productos (DNP), proceso de gestión de la innovación, PyMEs.

scholarly journals Formal and Informal Communication in New Product Development Teams: The Mediation Effect of Team Trust

2018 ◽  
Vol 6 (2) ◽  
pp. 97-111
Author(s):  
Volkan Polat ◽  
Gary Lynn ◽  
Ali Akgün ◽  
Onur Emre
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Innovation Management ◽  
New Product ◽  
Project Managers ◽  
Mediation Effect ◽  
Informal Communication ◽  
Holistic View ◽  
New Product Development Teams ◽  
Team Trust

New product development (NPD) projects are costly, and fragile against failures as compared to other structures. This study has a holistic view of team factors to examine their relationship with team communication. Communication contributes to technical and practical processes such as learning, new idea development, and creativity. Trust has become prominent by affecting outcomes and processes indirectly, and changing relationships within team. This paper attempted to offer a contribution to the technology and innovation management (TIM) literature by presenting a model for researchers and project managers to understand potential interrelationships among team level factors (team autonomy, stability, member experience, and empowerment), team trust, and team formal and informal communication in NPD teams.

scholarly journals A CBR-Based and MAHP-Based Customer Value Prediction Model for New Product Development

2014 ◽  
Vol 2014 ◽  
pp. 1-18 ◽  
Author(s):  
Yu-Jie Zhao ◽  
Xin-xing Luo ◽  
Li Deng
Keyword(s):  
Product Development ◽  
Prediction Model ◽  
New Product Development ◽  
Customer Value ◽  
Transition Probability ◽  
New Product ◽  
Case Based Reasoning ◽  
Analytic Hierarchy ◽  
Value Prediction ◽  
Customer Needs

In the fierce market environment, the enterprise which wants to meet customer needs and boost its market profit and share must focus on the new product development. To overcome the limitations of previous research, Chan et al. proposed a dynamic decision support system to predict the customer lifetime value (CLV) for new product development. However, to better meet the customer needs, there are still some deficiencies in their model, so this study proposes a CBR-based and MAHP-based customer value prediction model for a new product (C&M-CVPM). CBR (case based reasoning) can reduce experts’ workload and evaluation time, while MAHP (multiplicative analytic hierarchy process) can use actual but average influencing factor’s effectiveness in stimulation, and at same time C&M-CVPM uses dynamic customers’ transition probability which is more close to reality. This study not only introduces the realization of CBR and MAHP, but also elaborates C&M-CVPM’s three main modules. The application of the proposed model is illustrated and confirmed to be sensible and convincing through a stimulation experiment.

Evaluation of Easy-to-Clean Property of Ceramic

2012 ◽  
Vol 427 ◽  
pp. 215-217
Author(s):  
Xing Fu Di ◽  
Li Juan Wang ◽  
Jin Sheng Liang ◽  
Dao Yang Han
Keyword(s):  
Product Development ◽  
Energy Saving ◽  
New Product Development ◽  
21St Century ◽  
New Product ◽  
Evaluation Methods ◽  
Clean Technology ◽  
Industrial Policies ◽  
Development Evaluation ◽  
Evaluation Techniques

Main evaluation methods of easy-to-clean property of domestic ceramics and sanitary wares were reviewed. Easy-to-clean technology meets the 21st century energy-saving industrial policies and will improve rapidly in new product development, evaluation techniques and standardization research.

scholarly journals Analytic Hierarchy Process for New Product Development

10.5772/56816 ◽  
2013 ◽  
Vol 5 ◽  
pp. 42 ◽  
Author(s):  
Elisa Battistoni ◽  
Andrea Fronzetti Colladon ◽  
Laura Scarabotti ◽  
Massimiliano M. Schiraldi
Keyword(s):  
Product Development ◽  
Analytic Hierarchy Process ◽  
New Product Development ◽  
Methodological Approach ◽  
New Product ◽  
Analytic Hierarchy ◽  
Potential Consumer ◽  
Market Needs ◽  
The One ◽  
Hierarchy Process

The success of a New Product Development (NPD) process strongly depends on the deep comprehension of market needs and Analytic Hierarchy Process (AHP) has been commonly used to find weights for customers' preferences. AHP best practices suggest that low-consistency respondents should be considered untrustworthy; however, in some NPD cases – such as the one presented here – this stake can be extremely big. This paper deals with the usage of AHP methodology to define the weights of customer needs connected to the NPD process of a typical impulse buying good, a snack. The aim of the paper is to analyse in a critical way the opportunity to exclude or include non-consistent respondents in market analysis, addressing the following question: should a non-consistent potential customer be excluded from the analysis due to his inconsistency or should he be included because, after all, he is still a potential consumer? The chosen methodological approach focuses on evaluating the compatibility of weight vectors among different subsets of respondents, filtered according to their consistency level. Results surprisingly show that weights do not significantly change when non-consistent respondents are excluded.

scholarly journals New product development projects prioritization with Analytic Hierarchy Process in an automotive company

2011 ◽  
Vol 9 (2) ◽  
pp. 157-162
Author(s):  
Valério Antonio Pamplona Salomon ◽  
Sandra Miranda Neves ◽  
Jefferson Olegário de Paula ◽  
Marcos Rolando Piccilli ◽  
Carlos Eduardo Sanches da Silva
Keyword(s):  
Product Development ◽  
Analytic Hierarchy Process ◽  
New Product Development ◽  
New Product ◽  
Development Projects ◽  
Analytic Hierarchy ◽  
Automotive Company ◽  
Hierarchy Process
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