scholarly journals ORIENTASI PASAR, STRATEGI DIFERENSIASI, DAN INOVASI PRODUK TERHADAP KEUNGGULAN BERSAING BERPENGARUH PADA INDUSTRI ENDEK

2020 ◽  
Vol 9 (8) ◽  
pp. 3237
Author(s):  
Nyoman Agus Surya Nugraha ◽  
I Putu Gde Sukaatmadja

This research conducted in Klungkung with 96 owners of the endek fabric business as samples. Determination of samples by Saturated Sampling. Data collection through questionnaires and analyzed with multiple linear regression. Based on the results, Market Orientation, Differentiation Strategy, and Product Innovation simultaneously have significant effect on Competitive Advantage. There is a partially positive and significant influence between Market Orientation and Competitive Advantage in the Endek Industry. There is a positive and partially significant influence between the Differentiation Strategy on Competitive Advantage in the Endek Industry. There is a partially positive and significant influence between Product Innovation on Competitive Advantage in the Endek Industry. Efforts to increase the competitive advantage of the endek industry can be carried out by endek entrepreneurs by collecting information about customer needs, making endek fabric designs that are different and easily recognizable compared to competitors' products and trying to sell products abroad. Keywords: market orientation, differentiation strategy, product innovation, competitive advantage.

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Iwan Kurniawan Subagja

<em>This study aims to analyze the effect of product innovation and market orientation on competitive advantage on Jeans brands in Kebayoran Lama, South Jakarta. This study used survey research type with a sampling method saturated with the number of respondents as many as 30 respondents. Data analysis used multiple linear regression. The results showed that there was a significant influence between product innovation and market orientation on the competitive advantage of jeans brand in Kebayoran Lama Jakarta. Product innovation is something that can be seen as a functional advancement of a product that can take the product one step further than competitors' products. Likewise, market orientation can find out the needs and desires of consumers, so that it can make a competitive advantage over the products being marketed.</em>


2020 ◽  
Vol 4 (1) ◽  
pp. 112
Author(s):  
Sri Ernawati ◽  
Uty Kurniawati

With the increasing number of restaurants, there is also increasing competition among restaurant entrepreneurs, they jointly compete in producing, gaining competitive advantage and providing value to their customers, wherever possible in accordance with the value expected by consumers. This study aims to analyze and test the effect of Product Creativity and Product Innovation both partially and simultaneously on Consumer Satisfaction at Steak House Noodles. This research was conducted in Bima City. This research is a survey research by distributing questionnaires with Likert scale measurement to 96 people who have visited Steak House Noodles. Data collection techniques using questionnaire, observation and study of literature, questionnaire distributed will be tested for validity and reliability then processed with SPSS 20. Data analysis using multiple linear regression. The results showed that product creativity affected Consumer Satisfaction at Steak House Noodles, Product Innovation affected Consumer Satisfaction at Steak House Noodles, and Product Creativity and Product Innovation significantly affected Consumer Satisfaction at Steak House NoodlesKey Word: Product Creativity, Product Innovation, Consumer Satisfaction


2021 ◽  
Vol 6 (2) ◽  
pp. 460
Author(s):  
Ayu Tahnia ◽  
Happy Fitria ◽  
Achmad Wahidy

This study aims to discover the significant influence of Organization Culture on teacher performance in cluster 1 Rambutan Subdistrict, Banyuasin Regency . This research uses quantitative methods. Data collection techniques using questionnaires and documentation. The data was analyzed using multiple linear regression formulas.The results of this study show that there is a significant influence of Organization Culture on teacher performance of elementary school with a t count value of 4,182 and t table of 1,998 where t count &gt; t table then Ha2 received. The conclusion of this research is that good organization culture where they would actualized teacher performance.


2018 ◽  
Vol 10 (2) ◽  
pp. 1-11
Author(s):  
Cicik Susana

This research is to know the influence of transformational leadership and achievement motivation toward organizational commitment of teacher in SMPN 1 Selopuro Blitar Regency. The research was conducted by questionnaire survey method at the teacher at SMPN 1 Selopuro Blitar Regency. Data collection was done by distributing questionnaires to respondents. Questionnaires were distributed to 43 teachers at SMPN 1 Selopuro Blitar. The analytical tool used is Multiple Linear Regression using 16.00 for windows application. The results showed that: 1) There was no positive and significant influence of transformational leadership on organizational commitment of teachers in SMPN 1 Selopuro Blitar Regency; 2) There is a positive and significant influence of achievement motivation on organizational commitment of teachers in SMPN1 Selopuro Blitar Regency; and 3) There is a positive and significant influence of transformational leadership and achievement motivation simultaneously to the organizational commitment of teachers in SMPN1 Selopuro Blitar Regency.


2018 ◽  
Vol 9 (2) ◽  
pp. 349
Author(s):  
Orin Verawati Ramadani ◽  
Abd Rahman Kadir ◽  
Abdullah Sanusi

<p>This study aims to determine the effect of Shariah Compliance and Assurance on customer satisfaction partially and simultaneously. In this study using a quantitative approach and multiple linear regression. The object of this research is the employees and customers of BMT Barokatul Ummah in Merauke Regency. While the data collection techniques are using interviews, questionnaires, and literature studies. The results of this study indicate that the Shariah Compliance and Assurance dimension has been implemented well, and has a positive and significant influence on customer satisfaction at the BMT Barokatul Ummah. This means that the Shariah Compliance and Assurance dimensions are further enhanced, customer satisfaction is getting higher.</p><p>Penelitian ini bertujuan untuk mengetahui pengaruh Shariah Compliance dan Assurance terhadap kepuasan nasabah secara parsial dan simultan. Dalam penelitian ini menggunakan pendekatan kuantitatif dengan regresi linier berganda. Objek dalam penelitian ini adalah pimpinan dan nasabah BMT Barokatul Ummah di Kabupaten Merauke. Sedangkan teknik pengumpulan data yaitu menggunakan wawancara, kuesioner, dan studi kepustakaan. Hasil penelitian ini menunjukkan bahwa dimensi Shariah Compliance dan Assurance telah dijalankan dengan baik, dan mempunyai pengaruh positif dan signifikan kepada kepuasan nasabah pada BMT Barokatul Ummah. Artinya semakin ditingkatkan dimensi Shariah Compliance dan Assurance maka kepuasan nasabah semakin tinggi.</p>


2021 ◽  
Vol 9 (2) ◽  
pp. 287-300
Author(s):  
Uwi Martayadi ◽  
Dyah Indraswati

The objectives to be achieved in this research are to 1). Knowing the effect of working capital on labor absorption 2). Knowing the effect of wages on labor absorption 3). Knowing the effect of technology on labor absorption 4). Knowing the effect of working capital, wage value and technology simultaneously on the absorption of labor in the agel fiber handicraft industry in Salamrejo Village, Sentolo District, Kulon Progo. This type of research is Expost Facto research. This research is causal associative because it looks for the influence of independent variables on the dependent variable. The population in this study were all agel fiber handicraft entrepreneurs in the village of Salamrejo, which according to the head of the development division in the village of Salamrejo were 30 entrepreneurs. The data collection methods used questionnaires, interviews, and documentation. The analysis used is multiple linear regression. The results showed that there was a positive and significant influence between working capital on labor absorption. There is a positive and significant influence between the value of wages on labor absorption. There is a positive and significant influence between technology on labor absorption. There is a positive and significant influence between working capital, wages and technology simultaneously on labor absorption in Salamrejo Village in December 2019.


BADATI ◽  
2019 ◽  
Vol 1 (1) ◽  
pp. 25-44
Author(s):  
SAMSONS LAURENS

This study aimed to analyze the effect of competence on the performance of employees at South Buru District Social Service. This research uses explanatory research with survey data collection methods. The study lasted for 2 months, ie from January to the month of February 2017 in South Buru District Social Service. The sampling technique in this research is a probability sampling technique saturated sample (full sample) that as many as 39 people. Data were analyzed using multiple linear regression. The results showed that the competence on the basis of the characteristics of the suitability of the knowledge, skills and self-concept has a significant influence on the performance of employees in the South Buru District Social Service, with variable suitability of knowledge as the dominant variable.


2020 ◽  
Vol 10 (2) ◽  
pp. 146
Author(s):  
Juliahir Barata

Background the research is to various assessment empirical and the phenomenon of emotional intelligence and compensation and their influence on commitment organization employees in bina bhakti school, kubu raya. Methods used in this research is quantitative model with a multiple linear regression. The subject of this research is school office bina bhakti kubu raya 31 which consisted of people. Data collection techniques is using a questioner, observation and interview. Collected data has been will analyzed by the statistics to determine the level of influence between variables free on variables bound. Based on the regression, the can be made conclusion as follows: 1) There are significant influence between variables emotional intelligence to commitment on organization of employees in Bina bhakti kubu raya as much as 98,52%; 2) There are significant influence between variables compensation to commitment on organization of employees in Bina bhakti kubu raya as much as 98,96%; 3) There are significant influence between variables emotional intelligence and  compensation to commitment on organization of employees in Bina bhakti kubu raya as much as 99,20%.


2021 ◽  
Vol 6 (1) ◽  
pp. 164
Author(s):  
Ayu Tahnia ◽  
Happy Fitria ◽  
Achmad Wahidy

This study aims to discover the significant influence of Organization Culture on teacher performance in cluster 1 Rambutan Subdistrict, Banyuasin Regency. This research uses quantitative methods. Data collection techniques using questionnaires and documentation. The data was analyzed using multiple linear regression formulas.The results of this study show that there is a significant influence of Organization Culture on teacher performance of elementary school with a t count value of 4,182 and t table of 1,998 where t count &gt; t table then Ha2 received. The conclusion of this research is that good organization culture where they would actualized teacher performance.


Author(s):  
Sultan Sultan ◽  
La Rianda ◽  
Dhian Herdhiansyah

This study aims to determine the effect of market orientation on product innovation in the Palm Sugar industry in Tontonunu District and Poleang uatara Regency, Bombana Regency. The sample in this study were 38 respondents in the coconut sugar industry. This study uses multiple linear regression analysis as an analysis tool.The results of this study found that Market Orientation simultaneously had a significant effect on product innovation in the Palm Sugar industry in Tontonunu District and Poleang uatara District in Bombana Regency. Partially, market orientation and customer orientation variables have a positive and significant effect on product innovation.


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